Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

Website 116

Website SEO Search Engine Optimization Architecture 116

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Grammarly

DECEMBER 6, 2024

In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Social media interactions : Pay attention to what your followers are saying and asking.

Social Media 81

Social Media Content Creation Content Promotion 81

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates.

Script 105

Script Writing Marketing Persuasion 105

Contently

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Enchanting Marketing

MARCH 11, 2025

Social media platforms always seem hungry for more content. And why not show it to a new audience? 4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings.

Post 130

Post Content Creation Storytelling Creativity 130

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. You run a show that speaks to [target audience]. Digital download or course or 1-on-1 experience] for [audience, said simply].

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 billion people (roughly 60% of the world’s population ) active on social media, your business can’t afford to ignore platforms such as Facebook, Instagram or LinkedIn. Do you know how to make the most of your accounts, though?

Content Creation 105

Content Creation Social Media Media Agency 105

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 106

Social Media Media Management Copy 106

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life.

Brand 98

Brand Content Retail Utilities 98

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. Paid ads can also help. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 95

Engagement Marketing Content Social Media 95

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Freelance Magic

NOVEMBER 15, 2024

Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or social media captions.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 129

Ads Content Advertising Utilities 129

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Go listen to our agency client Shannon Mckinstrie unpack trends about social media. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. Micro copy is memorable taglines, app or push notifications, social media captions, or bio descriptions. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

Copywriter 105

Copywriter Copywriting Script Copy 105

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. The audience can completely relate to them because (they reflect) their interests, their needs, their problems, their challenges.” This added a human element that made for a much more relatable story.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.

IT 112

IT Medical Architecture Manufacturing 112

BKA Content

NOVEMBER 19, 2024

When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? Just what is unassigned traffic in Google Analytics (GA4)? What Is Unassigned Traffic in Google Analytics?

IT 105

IT Insurance Consulting Agency 105

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads. Not random traffic.

IT 103

IT Keywords Brand Awareness SEO 103

Grammarly

NOVEMBER 22, 2024

No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, social media, or a press release, it’s essential to coach them on how to improve their business writing skills. Consideration: Is the message crafted with the audience in mind?

Proofreader 98

Proofreader Writing Communication Construction 98

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing.

Promotion 52

Promotion Blog Post Post IT 52

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a social media monitoring tool.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

SEPTEMBER 5, 2024

I expand on each heading, adding context, examples and additional insights to the article.  Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience. We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 80

Blog Post IT Writing Post 80

The Hoth

DECEMBER 17, 2024

Instead, try to build links from a wide range of sources, such as social media posts, forums, and business directories. That means members of your target audience are going to search for keywords like homes for sale in (your city). Otherwise, you may attract the wrong audience (i.e.,

SEO 97

SEO Engineering Keywords Website 97

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

Website 226

Website Retail Portfolio Writing 226

Income Diary

OCTOBER 30, 2024

Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience. This creates a connection with the audience that a one-minute clip may not achieve.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Agency Content Writer

JANUARY 24, 2023

Do I dip my toe back into social media management which I did 10 years ago? After completing a few nonprofit projects, I realized I have a heart for these leaders and have added nonprofits to my target market. Added Website Maintenance service for my own website. Which writing project do I love the most?

Search Engine Optimization 246

Search Engine Optimization Writing Agency Projects 246

Freelance Magic

DECEMBER 1, 2024

Blog posts, articles, newsletters, social media captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. Each client will have a unique tone, style, and audience, so you’ll need to adjust accordingly.

Freelance 130

Freelance Writer Portfolio Projects 130

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

Copywriter 225

Copywriter Copywriting Freelance Copywriting Content Creation 225

Enchanting Marketing

AUGUST 29, 2023

Yes, when you write a quick email or social media update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. So, think about what works for you and your audience.

Writing 290

Writing Persuasion Text Copywriter 290

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. As a content writer , it’s important to consider the relevance of the material to your current audience. Content that has strong visuals can be repurposed into infographics or social media posts.

Blog Post 52

Blog Post Post Blogging Blog 52