Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Jane Friedman

JANUARY 7, 2025

The main text is almost always set in a serif font. Some commonly used fonts are Garamond, Minion, Sabon, and Caslon, but there are many other fonts that work well for the main text. Considerations include the topic of the book, the prospective audience, the desired page count, and the most readable type size. ″ x 8.5″

Text 135

Text Publisher Publishing Publishing 135

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points.

Copywriter 130

Copywriter Copywriting Copy Sales 130

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

Ads 133

Ads Advertising Lead Generation Text 133

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. Why I love it: Its great for brainstorming headlines, button text, social proof placement, pricing layouts, and more.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 129

Ads Content Advertising Utilities 129

Grammarly

DECEMBER 13, 2022

I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. . He did a little googling and discovered the Grammarly Text Editor SDK.

Text 126

Text Projects Communication Engineering 126

Neil Patel

JULY 9, 2021

If you’re at the forefront of your industry and reporting information that’d be of interest to your audience on a timely basis, then you’re a news publisher. Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. Adhere to the Principles of Good Journalism.

Ads 145

Ads Website Search Engine Optimization Engineering 145

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Instead of linking to one page for relevant anchor text across your site, you have to selectively link different pages in every location. The uneven distribution of traffic indicated cannibalization.

Keywords 107

Keywords IT SEO Engineering 107

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 93

SEO IT Text Engineering 93

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Enter specific instructions in the form of text and click “ Generate.”

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. It keeps readers glued to the page (after all, who wouldn’t want to stick around for an interactive experience rather than just another wall of text?). They’re also a powerful tool to make your content feel more personalized to your audience.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. The only drawback is that you must have a Google Ads account to access the tool. However, you don’t have to use Google Ads; you can just register for an account.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Enchanting Marketing

AUGUST 29, 2023

How to edit a writerly text To turn a formal text into a friendly conversation with your reader, follow 3 steps: Take out the writerliness See techniques 1 – 4 below >> Turn your writing into a conversation See techniques 5 – 8 below >> Add an air of casualness (optional) See techniques 9 – 14 below >> Shall I show you?

Writing 290

Writing Persuasion Text Copywriter 290

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

Ads 98

Ads Advertising Creativity Sales 98

Elna Cain

MAY 8, 2023

OpenAI is the company that made ChatGPT and AI-generated text popular and changed the content landscape forever. Adding these extra elements to my outline shows my client that these ideas are MINE and aren’t generated by an AI tool (although you can use it for ideation and getting a rough draft of your topics.

Freelance 261

Freelance Writer Content Proofreader 261

The Hoth

DECEMBER 17, 2024

In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google. That means members of your target audience are going to search for keywords like homes for sale in (your city). domains that provided a backlink to Zillow).

SEO 97

SEO Engineering Keywords Website 97

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 103

IT Keywords Brand Awareness SEO 103

Buffer

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Experiment by scheduling posts at the recommended times and tracking post performance to see what works best for your target audience. and Tuesday at 9 a.m.

Social Media 99

Social Media Media Post Engagement 99

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Kristi Hines

JUNE 1, 2023

AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. RoboAd – Leverage the power of AI in creating ads with RoboAd, your AI-powered Ad Assistant!

Transportation 264

Transportation Utilities Finance Portfolio 264

Copywriter Collective

DECEMBER 31, 2024

There will always be interesting facts that I want to share with the audience, even if theyre not directly relevant to the question the piece is aiming to answer. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it. Which brings us, rather neatly, to the second point we must consider.

Copywriter 98

Copywriter Copywriting SEO Government 98

Backlinko

DECEMBER 29, 2024

per month in Google Ads. You’ll also want to add descriptive alt text to your images. For example, alt text for this image could be: Professional plumber in uniform inspecting under-sink plumbing while showing digital tablet to homeowner in kitchen. Their site also ranks for 3K keywords. The best part?

SEO 99

SEO Keywords Contractor Insurance 99

Backlinko

JULY 30, 2024

Targeting informational keywords can attract a broader audience from organic (unpaid) search. Just by adding some of these words to your seed keywords. This makes your webpage more likely to appear in relevant search results, where your target audience will see it. Where you build awareness of your brand and solutions.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Backlinko

SEPTEMBER 6, 2024

View or Download Your Keyword Collection You’ve added keywords to your Keyword Surfer collection. Like this: This insight tells you what resonates most with their audience. SEO Render Insight Tool Best for visualizing client-side rendering issues Animations and interactive elements on your website help engage your audience.

SEO 111

SEO Keywords Website Engineering 111

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. A clear, methodical marketing strategy can help you create the content needed to impress this audience. Identify Your Audience and Their Needs. How do you identify your audience, though? First, create your buyer personas.

Content 144

Content Brand Awareness Collaboration Keywords 144

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text. Contentful: Its something that has actual contentlike text or an imageand isnt just a background or frame. That delay is what LCP measures.

Script 93

Script Content Content Management System Text 93

Smart Blogger

OCTOBER 9, 2024

You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.

Ads 74

Ads Advertising Promotion Content Creator 74

Backlinko

APRIL 7, 2025

And your target audience wants to read. Balance Monetization with User Experience If you use display ads, ensure they don’t trigger layout shifts, overwhelm content, or create friction points for readers. Reserve space for ads in your layout to prevent content jumps when they load. Like side notes and pro tips.

Medical 67

Medical Content Keywords Engineering 67

The Hoth

MARCH 20, 2025

Content clusters are not only great for building topical authority with search engines, but theyre also enormously helpful resources for your target audience. The cherry on top is adding internal links to your content clusters. This helps us develop content clusters that we know our audiences are interested in.

Content 59

Content Keywords SEO Text 59

ContentWriters

NOVEMBER 27, 2024

By using the right listicle, you can educate, entertain, or guide your audience through a process. Think about how much easier it is to remember “3 key steps” versus reading through paragraphs of unstructured text. Adding substance will take your listicle out of the realm of clickbait. Do Listicles Still Work?

Writing 59

Writing Recruitment Healthcare Persuasion 59

Backlinko

NOVEMBER 29, 2024

” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. Break up long text blocks with visuals: Include images to keep your readers engaged Use AI tools: AI can help generate ideas, improve structure, and suggest rephrasing.

Writing 103

Writing Keywords Script SEO 103