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Creating visuals for a landingpage is kind of like dressing for a job interview. You want the visuals on your landingpages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landingpages are ripe for good storytelling.
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landingpage is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels LandingpagesAds 2. AI can write blogposts, but they aren’t that great. The biggest impact is AI.
We’re losing PPC ad data. Throw in the towel, give up on PPC ads? Here’s the thing—PPC ad data is going to get less clear over time. Ubersuggest offers 36 keyword ideas, 18 related terms, and questions, which we could use in SEO or maybe address in our ads — those might be key pain points. So what do you do?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blogposts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.
This includes reviews, social media posts, blogposts, and testimonials. UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. Such developments highlight the importance of implementing secure, responsible AI technology.
Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. then this post is for you! Let’s begin!
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blogposts and articles. From the list of asset types, select Ad Creatives.
Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. See the ‘Posts’ link next to ‘About’?
For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).
With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. Ad blockers tend to use cookie-based scripts to identify which apps to block. Let’s say you want to offer a specific version of your landingpages to users who visit from Facebook.
In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. Are you ready to start using LinkedIn Ads as a potential customer acquisition channel for your business? Step #2: Design Your LinkedIn Ads. Sponsored Content Ads.
Write a landingpage of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blogposts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. Great idea.
The “Tags” report shows you how each tag group is performing in terms of: Share of Voice Visibility % Estimated Traffic Average Position Page-Specific Data The “Pages” report gives you a complete view of which landingpages on your site (or a competitor’s) rank for your tracked keywords. Or by blogpost category.
You've written a blogpost, you've done the work in formatting it, and you've triple-checked it for errors. A single blogpost might not have much impact, but you want to see how it performs nonetheless. Third, you need to promote your blogpost. Some might be entirely ineffective for your blog.
Instagram users began using the phrase “link in bio” on posts to tell followers to go to their bio to find the link they were referencing. For example, a blogger might post a picture and a small snippet of a recent blog, then say, “Read more in my latest blogpost. Top Link in Bio Tools.
As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landingpages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landingpages. Once you’re able to answer that question and tie it to a high-converting landingpage, you’ll consistently generate leads.
Create guides, blogposts, or FAQs that thoroughly address users’ questions to satisfy informational intent. To satisfy this intent, create product, service, or landingpages with clear calls to action. So, we hyperlinked this keyword because it aptly describes the linked-to page’s content.
And when it comes to what content writers write, that can vary from blogposts to product descriptions to newsletters! Brochures, landingpages, and newsletters are examples of copywriting projects you might do. For example, I was recently hired to do copywriting for a company’s blog. Copywriter.
Before we cover how to create ads, let’s talk about Reddit marketing etiquette so you can get it right. Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. Above all, if you’re not sure, ask before posting something. Reddit Ad Style Policies. Reddit Ad Quality.
Each time you spot-check your keyword and URL, your ranking will be added to a Ranking History graph. The Bramework Keyword Analyzer software automatically suggests titles, creates blogposts, finds images, and even formats the post based on the topic you select powered by Artificial Intelligence (AI). Image finder.
If you want to be able to work from home as a freelance writer, then a way to get started is to snag paid guest posting websites. These are special websites that allow writers to post an article and get paid for it. I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission.
Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, let’s say that visitor X came to your website and read a single blogpost and bounced. The ad is literally about a single product they offer. Retarget Specific URL Visits.
One of the main reasons why most landingpages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landingpage or PPC ads , they’ll click, because they perceive a benefit.
Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. This could be anything from a blogpost to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class.
There are currently two ways to place videos on your landingpages or website—link or embed videos. Visitors can watch the YouTube video within the blogpost without leaving the page. A linked video is a short URL you can paste on your landingpage, website, or send directly via email or text.
I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. For example, the color of your CTA button or the pictures on your landingpages can impact conversions. You can also use neuromarketing principles on your landingpages. But what does this mean in terms of your marketing strategy?
They provide a host of lead nurturing tools to help you grow your contact list: Landingpages. Create actionable and engaging web pages to collect leads for you. Facebook ads. Retargeted ads. Powerful ads based on a user’s previous online interactions. Sign up forms. Premium — $65 per month.
Build More Targeted LandingPages. Each of those advanced guides has a separate landingpage, optimized for the applicable keywords. This allowed them to create targeted landingpages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.
Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. 77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. And we have a recipe for success: reusable and scalable blogpost templates.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. Someone else may publish a related blogpost linking to the landingpage, and another stakeholder may need to promote it on your social media channels.
Use your About Us page to forge a connection. Add landingpages to target specific niches. Blogposts. Consider AddingLandingPages. Not every visitor has to enter your medical website through the home page/front door. Landingpages should be a part of your online marketing effort.
It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages. Choose a template for almost any use case—like ads, social media, and email.
What if a job description mentions tools you never used, or you must continually develop blogpost topics ? Most job ads will state the company and what they are known for, what the job entails, and then have a section on the responsibilities of a freelance writer. All posts must be well-researched and useful for your reader.”
With a few clicks, you can see what content you should create for your niche and what keywords the top-ranking sites are using to get to Google’s front page. AI can also optimize your existing blogposts and improve your rankings in search. Phrasee : Stop writing dull copy for Facebook and Instagram ad campaigns.
It could be how it looks (a design feature), how you can use it (a functional feature) or what it comes with (an added-value feature). Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landingpage , and even your homepage.
Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. Acoustic Campaign is their marketing automation tool, encompassing mobile apps, push notifications, SMS, group chats, social media, ads, email, print campaigns, and more. Automation is at the heart of every tool on this list.
No, it’s not about who has the right to publish a book or a photo (that’s copyright) nor is it just about writing blogs or social media posts, though those two can blur the lines of copywriting and marketing, depending on your goals. . Even in a blogpost, like this one, longer prose can work.
I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Blogs – Stay in touch with your customers and continue to attract new business with informative blogposts. Absolutely.
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