Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blog posts by doing comparison guides.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

NOVEMBER 19, 2021

Below, I’ll show you some techniques for getting more leads that actually work so you can successfully grow your business. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts. A/B Test Your CTAs.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

APRIL 22, 2021

That is the action button you should be focusing some energy on for quality lead generation. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Contently

DECEMBER 26, 2022

Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? This will help you understand how well your post is ranking in Google. Favoriting items or adding items to a wish list. Adding items to the shopping cart.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.

Content 66

Content Search Engine Optimization Copywriter Copywriting 66

Neil Patel

FEBRUARY 17, 2021

The required action can be anything from reading a blog post to downloading a resource or making a purchase. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Social Media Ads. Google Ads. Direct Response Marketing for Job Recruiting.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Moz

NOVEMBER 26, 2018

This active company blog still features over 900 pages of posts dating back to 2006 This situation leaves current SEOs and content teams in a bit of a pickle. What should you do if your site has excessive quantities of old blog posts? Why bother addressing old blog posts? Are they okay just sitting there?

Blog Post 63

Blog Post Post Blog Blogging 63

Elna Cain

OCTOBER 7, 2022

What if a job description mentions tools you never used, or you must continually develop blog post topics ? Most job ads will state the company and what they are known for, what the job entails, and then have a section on the responsibilities of a freelance writer. All posts must be well-researched and useful for your reader.”

Freelance 156

Freelance Writer Portfolio Contractor 156

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. When you are writing a blog post or web page, there is a chance that 8 out of 10 people will just read the headline and then move on.

Copy 130

Copy Copywriting Copywriter Writing 130

Contently

SEPTEMBER 5, 2024

Adding a buffer to your timeline reduces last-minute scrambles and lets your fintech case study get the attention it needs without cutting corners. Track metrics such as engagement rates, lead generation, and conversion rates. Convert written case studies into infographics, videos, or blog posts.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. Not at the demand generation stage.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriting 143

Copywriting Copywriter Writing Script 143

Neil Patel

JANUARY 12, 2022

In this blog post, I’ll share 10 website performance metrics that will help you understand your site’s overall performance. Website metrics can also help you track and diagnose issues with: Effectiveness of your content strategy Keyword ranking The best traffic sources Paid ad success Conversion rates. Lead Generation.

Website 127

Website Landing Page Lead Generation Keywords 127

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. Another way to get found online is by adding a geographic reference on the website, typically in the footer, and in content.

Website 130

Website SEO Agency Content 130

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create a Blog for Your Website.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. All you need is an idea of what you’re looking for and a Google account.

Food 142

Food Content Management System Content Keywords 142

Neil Patel

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. Add Facebook Leads Into CRM or Email and Welcome Them to Your List. There are only so many hours in a day.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Elna Cain

OCTOBER 6, 2022

It’s been years since I last wrote a where I’m writing blog post in this series. So, I thought for this post, I would talk about my current clients. Not all of these are blogs that I have to supply blog posts for. Two of them are contributor blogs , so I approve guest writers. Spongehacks.

IT 130

IT Writing Freelance Copywriting 130

Quick Sprout

JULY 22, 2022

Create actionable and engaging web pages to collect leads for you. Facebook ads. Leverage the power of Facebook marketing to nurture more leads. Retargeted ads. Powerful ads based on a user’s previous online interactions. Sign up forms. Place forms anywhere on your website to get user information.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Or on social media , does the posting time play a factor in conversions? But what about your blog posts?

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Neil Patel

MAY 19, 2020

Whenever I write a blog post, I go through this step. Lesson #5: SEO will never convert as well as paid ads. In reality, it’s much cheaper in the long run than paid ads and will produce a better ROI. I’ve been doing this for years, just look at my old remarketing ad…. I publish one new blog post a week.

SEO 145

SEO Keywords Insurance Landing Page 145

Neil Patel

MARCH 9, 2021

Imagine for a second that Business XYZ already has a fantastic click-through-rate using paid ads. Ten percent of impressions lead to a click. When determining which metrics to use, identify the lead’s point of origin. Look to see where your leads are generated. Lead yield: This approach is a bit different.

Lead Generation 115

Lead Generation Landing Page Concept Sales 115

Susan Greene

JULY 20, 2017

Instead, use your sales letter to generate qualified leads that you can then pursue further. To create these three items you don’t need to hire an expensive digital marketing firm or ad agency. Copywriter for Hire. You can choose to work with freelancers. The 3 Step Process to Hire a Freelancer.

Copywriting 130

Copywriting Copywriter Freelance Copywriting Freelance 130

Neil Patel

JANUARY 26, 2021

Consider this embedded video from the beauty blog “Into the Gloss.” Visitors can watch the YouTube video within the blog post without leaving the page. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page.

Landing Page 117

Landing Page IT Storytelling Text 117

Contently

DECEMBER 27, 2022

Walk: This is where a content program moves from awareness to lead generation. You’re starting to understand your SEO strategy and move toward a comprehensive lead generation plan. One of the biggest trends for 2023 is generative AI. Generative AI helps teams automate basic tasks and drive efficiency.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Neil Patel

OCTOBER 18, 2021

Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.) podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. Blog Posts. Case Studies.

Content 134

Content Content Creation Social Media Promotion 134

Susan Greene

OCTOBER 8, 2017

I specialize in writing copy that generates leads and sales. I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Susan Greene is a freelance copywriter in Orlando, Florida. Absolutely.

Copy 130

Copy Freelance Copywriting Copywriting Copywriter 130

Neil Patel

DECEMBER 18, 2018

For every dollar I spend, I typically am able to get a 17-20x return on my ad spend. If you are going to take away one thing from this post, start using this tactic. Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Hack #10: Adding the year to your title tag increases CTR.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Hacker

JULY 7, 2023

The thought of cold calling can be daunting and even demoralizing for many entrepreneurs, but alternative strategies can generate leads and convert prospects just as effectively. In this blog post, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Neil Patel

JULY 6, 2021

based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. There are 69.3 million U.S.-based

Keywords 145

Keywords Engagement Lead Generation Brand 145

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

The Hoth

JANUARY 24, 2023

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. Otherwise, personal limitations will hold back your jack-of-all-trades from handling every aspect of your marketing strategy.

Agency 96

Agency Recruitment Marketing Lead Generation 96

BKA Content

NOVEMBER 13, 2022

The AdEspresso blog by Hootsuite published a “Pick, Produce, Publish and Package” ebook framework. This model recommends selecting 10 blog posts of about 1,000 words each. You can optimize the performance of your ebook by using Google Analytics to identify your top-performing posts from the past.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Contently

DECEMBER 13, 2022

For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., To track how buyers interact with your content, use tracking methods such as adding UTM codes to URLs to understand the buyer’s journey and map their engagement with content.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

BKA Content

MAY 29, 2024

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Developing targeted content that can be repurposed into lead nurturing emails.

Search Engine Optimization 97

Search Engine Optimization Engineering Keywords Lead Generation 97

Neil Patel

SEPTEMBER 25, 2020

For example, you may wish to increase your Instagram ad clickthrough rate by X%. Naturally, it’s easier to calculate monetary returns when working with lead gen campaigns or paid ads. In this case, you’d measure the number of leads generated or, simply, conversions. Get Your Ducks in a Row.

Social Media 141

Social Media Consulting Media Marketing 141

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Maybe you’re too busy to keep up with a blog, or you think that insurance writing is too dry to attract an audience.

Insurance 98

Insurance Content Marketing Marketing Content 98