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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Adding a hint of urgency to your cold email subject lines can be incredibly effective if done right.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Adding a hint of urgency to your cold email subject lines can be incredibly effective if done right.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them. I went from getting $.10/word
million blogposts get published. You want to create content that leads to real results. This is exactly what we did when structuring our content marketing guide. We’ve also shared proven blogpost templates we use to structure our articles. This begs the question—how long should your article be?
Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more. This tool also has a long-form document editor, which is nice when you’re writing blogposts or articles. AI-powered tools can only do so much.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. For instance, Mark Manson’s blog reads like a conversation with his readers because he addresses readers directly. That it matters. Or do you prefer a more concise conversational style?
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? What Should My First BlogPost Be About?
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Because of how often your smartphone visitors might visit your site to browse rather than sit down and digest content, you will want your content to be easily digestible for readers who want quick snippets on the go. What Are the Benefits of Browsable Content for Mobile Optimization? Its also helpful for long-formblogposts.
Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. The kind of consumer that clicks on those ads won’t match your buyer persona.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-FormBlogPosts with Strong SEO Practices Benefits of Long-FormContent: 4.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! Can you believe that?
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
For podcasts, you can easily turn those into narrative-style recaps with a service like Content Remix. Refresh old blogposts on your site. Another way to repackage content is by updating your old blogposts. Why work with freelancers? Get more free tips. First Name. Email Address. Sign Up.
With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube.
A survey by Orbit Media Studios states that the average blogpost takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blogpost took just under 2.5
Do extensive competitor research when writing a new article, blogpost, or copy for a webpage. One of the easiest ways to do this research is to take the target keyword you plan to write on, google it, and read through the posts or pages of the sites that rank for that keyword. . Benjamin Sweeney, ClydeBank Media.
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blogposts was 106 words. Content marketing is not just about social and shares it is also about search. No visuals and no sub-titles.
Simply put, it’s the use of artificial intelligence to generate high-quality written content. With AI copywriting tools, you can create engaging blogposts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. QuillBot Price : Free trial, $19.99/month
But what exactly is thought leadership content? In this blogpost, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Most of it is also long-form. Long-formcontent topics.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Just shared a study recently showing that dates added to titles increased rankings for a particular brand. When you publish a new blogpost, publish a new piece of content, make sure you're going back and updating your old content with those new links. You're adding links to your new content.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. These include boosted social media posts, pay-per-click (PPC) ads, and paid influencer promotions.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. The first page of the search engine results looks like: The second non-ad result is from Colgate.
Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. Ongoing, quality content sets you up for future sales.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. Even 10 blogposts can become a 10,000-word guide your readers can use to address a pain point, solve a problem or gain insight into a complex area.
Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. My favorite tool for long-formcontent creation with AI is Content at Scale.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. This can include display ads, banner ads, even dynamic ads. Create a campaign, which will keep similar ads together.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Blog-Based Benefits.
However, it’s worth understanding the different types of posts, so you can choose the one that best aligns with what you want to communicate. This simple strategy increases engagement and connects your post with users interested in similar topics on LinkedIn. Consider adding some that are specific to your industry, too.
The better you understand why your audience needs help, the more effective your content is. In turn, your guide or blogpost scores higher search rankings. Invest in High-Quality, Long-FormContent Articles that cover semantic topics in depth rank significantly higher than other content.
You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blogposts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type. They contain all the information a reader will need on a subject, all in one post.
Whether or not you agree with the following answer, this person gives relevant advice and shares a possibly helpful blogpost to the person asking the question. On the other hand, this answer is really a bad ad. No proof, not conversation, just a copy/paste answer – that’s an ad. Follow the rules.
For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blogposts or white papers for tech companies. If you specialize in legal writing, include examples of contracts, legal blogs, or case summaries you’ve written. compared to Europe or Asia.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it. I use header tags for all my websites and blogposts. Start Blogging. Blogging is great for your business. The content on your website shouldn’t be only written words. Add More Than Text.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. It all comes down to what makes a pillar post special.
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. That compelling blogpost you wrote now doubles as an attention-grabbing video. If so, give it a quick edit to reframe the content.
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