Nick Ursborne

DECEMBER 18, 2024

I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly.

IT 113

IT Medical Architecture Manufacturing 113

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Everyone loves a good story, and your customers are no exception.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 129

Ads Content Advertising Utilities 129

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publishing Publisher Publishing 145

Content Marketing Institute

AUGUST 23, 2024

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.

Brand 129

Brand Marketing Ads IT 129

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

Script 105

Script Writing Marketing Persuasion 105

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Ahrefs

JANUARY 27, 2025

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who … Read more ›

Brand 117

Brand Advertising SEO Ads 117

Kristi Hines

JANUARY 1, 2024

How to Make Money Online: Content Monetization Programs by Platform Apple – App Developers , Authors , News Publishers , and Podcasters Amazon – Affiliates , App Developers , Influencers , Kindle Direct Publishing , and Sellers eBay – Affiliates and Sellers Envato – Marketplace for 3D Models, Audio, Code Scripts, Graphics, Stock (..)

Script 258

Script Content Creator Ads Blogger 258

Content Marketing Institute

MAY 23, 2024

Then, your brand can curate it into valuable, relevant, and helpful content for your audience. Let other publishers create the new content. It’s a good strategy to grow your content collection without any additional investment.

Ads 139

Ads Content Publishing Publishing 139

Content Marketing Institute

SEPTEMBER 13, 2023

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

Ads 117

Ads Content Brand IT 117

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. What social platforms are you on?

Writer 130

Writer Portfolio Post Freelance 130

Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Businesses are the most trusted entity today. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 139

Brand Marketing Ads Media 139

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Content Marketing Institute

SEPTEMBER 14, 2023

YouTube added Shorts to compete with TikTok. Meta added Threads. The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. Should your social media strategy respond?

Social Media 143

Social Media Media Brand Ads 143

Nick Ursborne

SEPTEMBER 7, 2023

And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. Bye bye sameness.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. What is Personal Branding?

Promotion 130

Promotion Publishing Publisher Publishing 130

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Freelance Magic

NOVEMBER 19, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. This reallocation of responsibilities will enable us to curate content that captures the brands essence and speaks to customer needs more deeply.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

JULY 30, 2024

Where you build awareness of your brand and solutions. People who might not have even known about your brand before. Commercial Keywords Users search for commercial keywords when they’re researching products, services, or brands. Just by adding some of these words to your seed keywords. Like: Best bullet journal (4.3K

Keywords 107

Keywords Sales SEO Digital Marketing 107

Jane Friedman

APRIL 1, 2025

You will get a Nonfinal Office Action letter outlining what needs to be added or amended so the trademark office can further consider your request. It will cost you time, patience, and $350, but it will protect your name, brand, and hard work. Thats priceless.

IT 131

IT Government Publishing Publisher 131

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. Making assumptions : You assume that a website is an authoritative source because you recognize the brand. Including words like studies, statistics, and research can guide you toward well-respected, factual sources.

Government 111

Government Medical Banking Editorial 111

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I turned an infographic into a LinkedIn carousel (41,905 impressions, 329 likes, 149 comments, 18 reposts).

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Wellness Mama has a podcast and multiple cookbooks.

Blog 103

Blog Blogging Medical Finance 103

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 95

Engagement Marketing Content Social Media 95

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” With enough forethought and intention, you can easily put together a content marketing calendar that makes space for timeliness without adding more onto your already-full plate. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Freelance Magic

NOVEMBER 18, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Freelance Magic

NOVEMBER 15, 2024

Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. Mike Peake charges at least £2,000 for a 5-page website or anywhere between £750-£3,000 for a single homepage.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Ashleyn Writes

JANUARY 10, 2025

Use it for landing pages, headline ideas, or even ad copy. I added this & liked my results] For context, [give details on how you work, ex. An explanation of how this specific value prop positions my offer == This prompt is perfect for crafting those snappy one-liners that perfectly encapsulate your offer. THEN, ENTER THIS: Great!

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Structured Data Verification Adding structured data, or schema markup , can help Google understand what your content is about.

SEO 108

SEO Keywords Website Management 108

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

NOVEMBER 22, 2024

Leverage AI tools like Grammarly to help team members catch grammatical errors and maintain brand-specific terminology. Suggest adding next steps, a strong call to action, or additional resources to avoid follow-up questions. Share a style guide to align on writing preferences, terminology, and brand tone across the team.

Proofreader 98

Proofreader Writing Construction Communication 98

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 98

IT Marketing Keywords Search Engine Optimization 98