Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

APRIL 19, 2021

It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business. In this post, we’re breaking down every last detail you need to know about Spotify ads and how to set them up. Spotify Ads: What You Need to Know. Spotify Ads Cost. 025 each time your ad is served.

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Ads Advertising Brand Awareness Script 138

Neil Patel

JULY 19, 2021

Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. If you want to increase your reach even further, Instagram ads are the way to go. Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16 What Are Instagram’s Ad Formats? Carousel Ads.

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Ads Advertising Entertainment Promotion 145

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

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Ads Advertising Copy Brand Awareness 136

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.

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Ads Brand Awareness Social Media Persuasion 139

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Ads Advertising Social Media Recruitment 145

Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

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Ads Brand Awareness Advertising Education 116

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Answer Pet Owners’ Questions. Why do cats: Purr?

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Ads Food Brand Awareness Marketing 129

Neil Patel

SEPTEMBER 30, 2020

billion users see Facebook ads, out of which 1.21 An average Facebook user clicks on 12 ads per month. In short, Facebook is still a force to be reckoned with – at least where ads are concerned. You see, there can be various reasons why your Facebook ads don’t convert. End Result : A finished set of effective video ads.

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Agency Ads Portfolio Advertising 139

Neil Patel

APRIL 16, 2021

Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. The ads themselves play between songs.

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Ads Script Consulting Brand Awareness 127

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Contently

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. GE GE is always on the list of best brands on LinkedIn.

Brand 95

Brand IT Marketing Healthcare 95

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Paid ads are an effective tool to boost your audience. Google Ads.

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Promotion Ads Landing Page Brand Awareness 118

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Google Ads can be incredibly lucrative for your business. Look at the example below.

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Ad Copy Copy Ads Persuasion 136

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. However, there are many core strategies you can start using right now to boost your brand awareness. Paid ads can also help. It continually evolves, and you can never rely solely on yesterday’s tips and tricks.

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SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

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IT Keywords Brand Awareness SEO 104

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

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Ads Ad Copy Social Media Copy 125

Neil Patel

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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Ads Social Media Keywords Copy 112

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). These are special websites that allow writers to post an article and get paid for it.

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Website Retail Portfolio Writing 226

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

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Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

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Ads Sales Social Media Advertising 126

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104

Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

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Ads Recruitment Government Advertising 116

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

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Ads Brand Awareness Landing Page Digital Marketing 93

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Neil Patel

MARCH 10, 2021

Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience.

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Marketing Brand Awareness Script Entertainment 138

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. Podcasts : Excellent for on-the-go consumption. Caters to audiences who prefer audio content during commutes or multitasking.

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Content Marketing Marketing Government Content 113

Neil Patel

JULY 27, 2021

There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads. How do you use it?

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

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Social Media Sales Media Retail 145

Neil Patel

AUGUST 31, 2021

If you want quicker results with a budget you can control, why not try paid ads ? Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.

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Website SEO Recruitment Brand Awareness 145

BKA Content

FEBRUARY 21, 2025

Running paid ads can get expensive fast. According to Wordstream.com, small businesses spend anywhere from $9,000 to $10,000 a month on Google Ads alone. While how much Google Ads cost is ultimately up to the businesss budget, thats a big chunk of change for results that disappear the second you stop paying. It builds on itself.

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SEO Search Engine Optimization Brand Awareness Consulting 59

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Now, it’s time to actually find those businesses online and generate brand awareness.

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Content Brand Awareness Collaboration Keywords 144

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Run Paid Ads to Drive ROI.

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Advertising Brand Awareness Social Media Medical 141