The Hoth

MARCH 11, 2025

However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching. These types of keywords are best for raising brand awareness and building trust with your customers. In the SEO world, keyword research is one of the most mind numbing.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Neil Patel

OCTOBER 12, 2020

Create Better Content, Faster. Content creation is incredible for attracting new leads and building trust with your audience. The right AI digital assistant can help you speed up, scale, and optimize your content marketing workflow — something 47% of marketers say is their biggest challenge.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

OCTOBER 18, 2021

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. Now that you know the types of content you’ll create, you can start reviewing your content budget.

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. When choosing what type of content to make, study the three types of widely-recognized video in the marketing community: 1).

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

SEPTEMBER 29, 2020

Once you’re done with all of this, you can click on “Post,” and the video will be added to your library. You should enable this so your existing social media followers are aware of your presence on TikTok. TikTok Ads. TikTok ads are another great way to market your business on this platform.

Marketing 145

Marketing Social Media Content Creation Ads 145

Neil Patel

FEBRUARY 4, 2022

User-generated content helps you shave off time and money by letting your community create the content for you. Busabout reduced its content creation costs and grow its social audience by 350 percent with user-generated content. The ROI for User-Generated Content Is Sky-High. Types of User-Generated Content.

IT 123

IT Brand Awareness Social Media Content 123

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Here’s how to add negative keywords to your ads.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

JULY 1, 2021

Ultimately, this level of organization saves time, keeps the content coming, and ensures every member of your content creation team knows what they’re doing. To avoid rushing content creation, every team member needs to be clear on their deadlines to keep reaching your goals and your audience engaged.

Editorial 145

Editorial Content Creative Director Content Creation 145

Contently

DECEMBER 26, 2022

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Unique Page Views: How many individual people have read or interacted with your content? Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post?

Lead Generation 117

Lead Generation Content Brand Awareness Sales 117

Neil Patel

NOVEMBER 9, 2021

To encourage your consumers to actively share content, consider starting a hashtag contest. Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. You can also save big on paid social ads. Users can share photos or videos aligned with the hashtag.

Social Media 145

Social Media Media Content Content Creation 145

The Hoth

DECEMBER 7, 2022

Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. . Pay-per-click ads ( PPC ). Sponsored web content . You do this by adding everything you spend on your marketing plan each month, quarter, and year. Google ads.

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Contently

DECEMBER 29, 2022

Directing readers to the new content asset in a regular email newsletter. Linking to new content in existing blog posts or website landing pages. Promoting your content using a paid social media ad. You can only determine the success of your content by proactively coming up with a plan to measure it.

Publisher 139

Publisher Publishing Publishing Landing Page 139

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. Aggravated and confused users.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

Neil Patel

JUNE 22, 2021

Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). You need to draw in your leads, and it’s easier to do that with data and personalized content. Pay Per Click (PCC) Ads.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

BKA Content

APRIL 19, 2024

By using these services, your business can enjoy several benefits: Establish brand awareness Improve search engine rankings Demonstrate your expertise, authority and trustworthiness Capture leads and retain customers Impactful communication is important in every industry, making quality content a priority for your business.

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94

Contently

JULY 19, 2022

. “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Approach content creation from a holistic perspective.

Sales 132

Sales IT Search Engine Optimization Content 132

The Hoth

DECEMBER 20, 2022

This price covers all aspects of SEO, including advanced keyword research, competitive analysis, website architecture optimization, very aggressive link-building strategies and overall brand awareness/visibility. If you pay for a standalone keyword research project, it often doesn’t include any content creation or backlinks.

SEO 105

SEO Search Engine Optimization Agency Consulting 105

The Hoth

FEBRUARY 6, 2024

Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc content creation. Maybe you’ve been caught up writing blog posts and haven’t branched into other types of content.

Content 94

Content Content Creation Keywords Promotion 94

Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

JANUARY 28, 2019

Focused, centralized content teams are being assembled. Successful businesses are taking the function of enterprise content seriously. They are moving beyond the one or two ad hoc practitioners supporting the whole business – to specialized teams focused on strategic content in marketing and communications.

Marketing 110

Marketing Government Content Content Creation 110

The Hoth

NOVEMBER 15, 2022

For example, it may be that a prospect spent weeks reading content about your products that they found in the organic search results. . If your employees handle blog writing, content creation, and other marketing efforts, you need to factor their wages into your costs. . CTR (click-through-rate). Organic impressions .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Buffer

DECEMBER 5, 2023

Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Neil Patel

JUNE 4, 2021

One of the ultimate aims for social media marketers is for a piece of content to go viral. Normally this is achieved through people sharing your content and perhaps adding their own comments. Stitch allows a piece of content to go viral in a very different way by incorporating video snippets directly into their posts.

Brand 131

Brand Social Media Marketing Collaboration 131

Content Marketing Institute

FEBRUARY 20, 2018

For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader? Learn more about brand awareness content. Audience engagement: Do you need to raise your brand’s profile as a reputable source of information?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

BKA Content

FEBRUARY 25, 2023

The answer is: yes , content marketing absolutely works for small businesses. While larger businesses can throw hundreds of thousands of dollars a month at ad spend to come up first in search engine rankings, small businesses can own the market on certain keyword phrases when thy have long-form, quality, valuable content to offer consumers.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Express Writers

FEBRUARY 20, 2024

Managed Options: How much help do you want with your content creation? Adding on services like Express Writers’ Managed Content will increase your costs but will also decrease the time and mental load of content creation. There is no guarantee your journal of choice will publish your press release.

Content 98

Content Writing Search Engine Optimization Freelance 98

Fat Joe

APRIL 20, 2022

Meta has actually made it easier to manage video ads and reach more people. Facebook could serve ads to their users that they are most likely to be interested in – now this is the bit that hasn’t changed. This means you have no way to attribute conversations or sales to Facebook ads, making ROI even harder to prove.

Ads 52

Ads Brand Awareness Lead Generation Script 52

Buffer

NOVEMBER 8, 2023

While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them. Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Are you trying to increase brand awareness or generate more leads?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

BKA Content

NOVEMBER 8, 2022

The reward is that content marketing results deliver six times higher conversion rates than the methods used in traditional marketing. Less Fear of Ad-Blocking Software. They have become so prevalent that many consumers have found ways to avoid the nuisance by installing ad-blocking software. More Leads for a Lower Cost.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

BKA Content

DECEMBER 13, 2023

SEO helps you land one of those coveted top spots, which can: Increase traffic to your website Boost sales Drive up targeted and qualified leads Improve brand awareness and trust Translate into better conversion rates The better your SEO strategy is, the more likely you are to stand out in a competitive industry.

SEO 96

SEO Finance Social Media Keywords 96

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

BKA Content

AUGUST 16, 2023

Creates long-lasting results: Paid advertising is temporary but SEO-driven content can last for years, consistently bringing more clients to your photography services. Increases local brand awareness: Become the leading photographer in your area by strategizing your online presence.

SEO 98

SEO Search Engine Optimization Social Media Brand Awareness 98

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. To create winning long-form content, you need a process.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93