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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

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How to Use Instagram Ads

Neil Patel

Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time. If you want to increase your reach even further, Instagram ads are the way to go. Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16 What Are Instagram’s Ad Formats? Carousel Ads.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Cover image by Joseph Kalinowski/Content Marketing Institute.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

If you do it right, you gain trust, loyalty, and advocacy for your brand. For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). So, why aren’t Chief Content Officers a bigger “thing”? Your easel is waiting.

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How to Use Hashtags on YouTube

Neil Patel

It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. When you upload a video, you have the option of adding hashtags to the title or description. Remember, adding a hashtag to the title isn’t enough to increase views.