Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads.

Brand Awareness 111

Brand Awareness Content Content Marketing Keywords 111

The Hoth

FEBRUARY 15, 2023

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. event registrations or product demo signup).

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

MAY 12, 2021

If you need a further reason, here it is: Your organic ads can allow you to build lasting results from people who already feel they know and trust you. In contrast, paid ads are advertising services you pay for on a specific platform. Paid leads are usually known as PPC ads. That’s the main benefits covered.

Social Media 145

Social Media Advertising Promotion Creativity 145

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Neil Patel

DECEMBER 15, 2021

Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Well, the result could be anything measurable, including: app installs ad views page clicks demo downloads ad clicks social media engagement sales. In other words, there’s an increased risk of “ad fraud.”.

IT 134

IT Marketing Digital Marketing Keywords 134

The Hoth

JANUARY 30, 2025

According to research, adding visuals to your content increases its sharing potential by 40%. Webinars and virtual events are also great ways to generate backlinks and spark interest for your brand. Some ideas for videos, webinars, and virtual events include: Product demos Workshops Tutorials Repurposed blog content (i.e.,

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Contently

DECEMBER 29, 2022

Promoting your content using a paid social media ad. Pay-per-click (PPC) ads on websites and as part of ongoing media partnerships, as well as OTT ads on video streaming services, are other options for certain content assets. Directing readers to the new content asset in a regular email newsletter.

Publishing 137

Publishing Publishing Publisher Landing Page 137

Neil Patel

OCTOBER 13, 2021

Brands are paying for the endorsement and trust the content creator has with their audience, which has more sway than a random ad in the newspaper. Use Paid Ads to Increase Leads. Not using paid ads yet? Google ads can increase brand awareness by 80 percent. Paid ads have a 200 percent ROI rate.

Sales 135

Sales Social Media Government Script 135

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . Social media posts . Blog articles .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). The goal of your landing page is to provide information and a “test” or demo for the curious onlooker. Pay Per Click (PCC) Ads.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Verblio

OCTOBER 19, 2022

Traffic is the number of people who visit your website from any channel, for example, organic search, paid ads, social media, email, referrals (i.e., Depending on goals, businesses will measure content marketing metrics differently at the top of the funnel, but here are a few suggestions to get you started. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Neil Patel

DECEMBER 14, 2021

The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers. They were struggling to increase qualified demo sign-ups through Google Ads. In six months, we helped take The Shelf from 35 leads a month to 73 leads a month — a 108 percent increase!

Agency 92

Agency Finance Digital Marketing Brand Awareness 92

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Schedule a Contently demo today To further explore how the end-to-end platform can help you generate leads and execute a content strategy.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. Fill Your Buckets with Seed Keywords Along with establishing goals, you also want to list seed keywords.

Content 98

Content Keywords Lead Generation SEO 98

Quick Sprout

JULY 12, 2022

Meallogix starts at $149 a month, and you can request a demo before you sign up to test it out and make sure it’s the right choice. Paid search ads on Google can be an excellent way to grab people who are already searching for a business like yours. To start a new campaign, create or log into your Google Ads account.

Insurance 99

Insurance Food Banking Manufacturing 99

Content Hacker

APRIL 20, 2023

In comparison, the first ad result on a SERP only earns 1.2 – 2.1% Some effective BoFu content types include: Product demos. Add visuals: Improve reader engagement by adding images, infographics, or videos to the post where it makes sense. (That’s a great reason to do SEO.) of all clicks for that page. of the clicks.

Sales 89

Sales Content Marketing Marketing Content 89

Content Hacker

APRIL 10, 2024

A robust video marketing plan can serve a variety of purposes in marketing: Brand Awareness: Creating videos that showcase your brand’s personality, values, and offerings can help build brand awareness and recognition. Brand awareness, product demos, customer testimonials?

Marketing 45

Marketing Brand Awareness Social Media Keywords 45

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. That includes resizing or grayscaling your logo, reducing your brand color palette, or choosing only one font combination. Why is this important?

Engagement 88

Engagement Social Media Copy Social Media Content 88

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. What makes it such a lucrative platform for brands and businesses?

Marketing 59

Marketing Social Media Collaboration Brand Awareness 59

Buffer

NOVEMBER 8, 2023

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Digifloat

DECEMBER 21, 2022

Run social media ads. This medium is so powerful that (according to Google ) 70% of people online say that they bought from a brand after seeing them on YouTube. You can create small information videos or product demo videos using Biteable or any of its alternatives. Run Social Media Ads. 12 Content Marketing Ideas.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

The Hoth

AUGUST 1, 2023

Inbound strategy differs from traditional outbound marketing, where you reach out to prospects through techniques like cold-calling, placing ads before videos, and marching door-to-door to sell your products and services. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Smart Blogger

JULY 12, 2023

And social commerce offers tangible benefits, from amplifying brand awareness to giving you direct access to your target audience, right where they spend their time. Step 3: Create Engaging Content Now it’s time to create share-worthy content that not only showcases your products but also tells your brand story.

Sales 60

Sales IT Social Media Storytelling 60

The Hoth

OCTOBER 12, 2023

It’s because top-of-the-funnel (TOFU) keywords will establish your brand as a thought leader in your field, and bottom-of-the-funnel (BOFU) keywords are the most important for landing conversions. If you only focus on BOFU keywords, generating enough traffic to raise brand awareness and develop new leads will be difficult.

SEO 59

SEO Keywords Search Engine Optimization Social Media 59

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Don’t worry, we got you covered.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Moz

JANUARY 12, 2021

They were looking at this new type of result they'd added, and they were testing how many people clicked on it but then bounced back to the results, which they considered a bad sign. It's so full of ads and pop-ups that you can barely see any of the content on the page. And there's only one banner ad here. What is going on?

SEO 59

SEO Keywords Brand Agency 59

Neil Patel

FEBRUARY 25, 2021

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Copywriter Collective

MARCH 7, 2025

Higher Engagement & Social Shares Video content is more likely to be shared on social media than text-based content, increasing organic reach and brand awareness. We always double-check reviews and look for product demos, don’t we? Consider adding background music or sound effects to enhance the overall experience.

Copywriter 52

Copywriter Copywriting Sales Script 52

Neil Patel

FEBRUARY 21, 2023

And as an industry with high ad costs, anything to alleviate some of that spend will be helpful for SaaS companies. Goals for SaaS SEO differ in that they are typically focused on attracting prospective buyers, driving traffic to free demos and converting them to paid users, and helping educate and retain your current users.

SEO 86

SEO Keywords Engineering Social Media 86

Smart Blogger

NOVEMBER 7, 2023

At its core, Twitter Marketing is the strategic use of Twitter (now X) to connect with customers, amplify your brand awareness , and drive traffic to your business. Try a Twitter Ad When organic reach isn’t enough, a Twitter ad can catapult your content into the limelight. Let’s unlock those strategies.

Marketing 69

Marketing Social Media Promotion Collaboration 69

Backlinko

DECEMBER 6, 2024

These topics help capture a broad audience of language learners and build brand awareness. These goals should be SMART : Specific Measurable Achievable Relevant Time bound At the ToFu stage, set goals that focus on brand awareness and attracting a broad audience. Like a purchase or signup. Their blog, which now gets 1.9M

Marketing 86

Marketing Keywords Brand Awareness Social Media 86

Backlinko

JULY 12, 2024

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website.

SEO 110

SEO Keywords Agency Landing Page 110

Backlinko

MAY 14, 2024

Adding Local Business Schema Local business schema gives search engines a better idea of your business’s location, contact details, and hours. Adding schema can improve your local search rankings. Here’s what a typical PPC ad looks like on Google: But Google is not the only platform that offers PPC advertising.

Marketing 113

Marketing Social Media Keywords Engineering 113