Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Backlinko

JULY 22, 2024

Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords. Google Keyword Planner: This tool is primarily used for paid search. However, it can also be helpful for organic keyword research.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

OCTOBER 2, 2020

Let’s look at using keywords for proper optimization of your product pages. How Do Amazon SEO Keywords Work? Amazon keywords are the search terms (i.e., If you don’t include the right keywords: Your target audience won’t find your listing Your conversion rate falls flat Your discoverability drops. It’s really broad.

Keywords 145

Keywords SEO Brand Awareness Engineering 145

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Research Keywords Pet Owners Use.

Ads 129

Ads Food Brand Awareness Marketing 129

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Google Ads can be incredibly lucrative for your business. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). Of course, I wouldn’t make the entire article stuffed with keywords.

Website 226

Website Retail Writing Portfolio 226

Neil Patel

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

Ads 112

Ads Social Media Keywords Copy 112

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Paid ads are an effective tool to boost your audience. Google Ads.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

Ads 125

Ads Ad Copy Social Media Copy 125

Smart Blogger

JUNE 6, 2023

Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? Ready for your brand to stand out in a crowded market? What is Brand Awareness?

Brand Awareness 63

Brand Awareness Brand Social Media Collaboration 63

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .

Keywords 118

Keywords SEO Sales Brand Awareness 118

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blogging 95

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144

Content Brand Awareness Collaboration Keywords 144

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Not sure what SEO is or how to do keyword research?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JANUARY 8, 2021

That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness. More brand awareness = more searches about your company. Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. You can even import multiple keywords.

Brand 145

Brand SEO Brand Awareness Keywords 145

BKA Content

FEBRUARY 21, 2025

Running paid ads can get expensive fast. According to Wordstream.com, small businesses spend anywhere from $9,000 to $10,000 a month on Google Ads alone. While how much Google Ads cost is ultimately up to the businesss budget, thats a big chunk of change for results that disappear the second you stop paying. It builds on itself.

SEO 59

SEO Search Engine Optimization Brand Awareness Consulting 59

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Contently

AUGUST 15, 2024

With that information in hand, keyword research can help inform you about where to focus your efforts as you create SEO-driven content moving forward. More typically, they go through stages of getting familiar with your brand, thinking through their options, and eventually becoming loyal customers. What’s working for the competition?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Neil Patel

MARCH 6, 2023

In short, video is extremely beneficial (and not only for increasing brand awareness). There was an ad, an organic result, then videos shown. Having good local SEO in place rather than video SEO set for this query will be more beneficial to your brand. This video that pops up is “Salesforce for beginners.”

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Traditional PR methods involve one-way communication, where a brand shares updates on a particular issue. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

SEPTEMBER 15, 2020

Topic relevance refers to keywords. Similar to the way Google functions, keywords affect what appears in Pinterest search. Pinterest’s engineering team shared an overview of how they extract and assign keywords to pin images. Pinterest assigns pins keywords called annotations that are between one and six words long.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Develop a Targeted Luxury Marketing Keyword Strategy.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

FEBRUARY 18, 2021

Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Remember that ads should only be a portion of what you’re sharing each day. Make Sure Your Ads Are Creative.

Advertising 138

Advertising Promotion Ads Creativity 138

Neil Patel

SEPTEMBER 22, 2020

More users, more sales, and more brand awareness. Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections. Their search feature means that consumers will use keywords to find products, which means you’ll want to show up in that search. What’s not to love?

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational videos are all about adding value to your audience. Make sure your keywords are actually relevant.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. This can include display ads, banner ads, even dynamic ads. Here’s how it works: You choose a platform to market on, such as Google Ads. Publish your ad.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Backlinko

JUNE 4, 2024

For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. But how do you find relevant, high-value keywords?

Sales 109

Sales Marketing Search Engine Optimization Social Media 109