Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Now that we’ve established the value of marketing on Facebook , you’re probably wondering how much do Facebook ads cost? The issue is a number of factors can impact the cost of Facebook ads. 3 Factors That Impact Facebook Ad Costs. Facebook Ad Type. in the U.S.

Ads 116

Ads Brand Awareness Advertising Education 116

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). You can change it for every client you land or if you pivot or offer a new service.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

Ads 112

Ads Social Media Keywords Copy 112

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? Look for the word “sponsored” appearing under the brand’s name.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 26, 2021

With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. How Do Pandora Ads Work? Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora Music Content Ads. Brand Stations.

Ads 77

Ads Brand Awareness Landing Page Advertising 77

Neil Patel

SEPTEMBER 24, 2020

Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place. The 5 Top Facebook Ad Companies in the World. Everything.

Ads 99

Ads Agency Advertising Social Media 99

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

FEBRUARY 10, 2021

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blog posts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. Great idea.

Freelance 211

Freelance Writer Landing Page Consulting 211

Backlinko

JULY 22, 2024

To satisfy this intent, create product, service, or landing pages with clear calls to action. Like generating leads, selling products or services, and raising brand awareness. Transactional: The user is ready to buy or take a specific action. Such as “Schedule an Appointment,” “Get a Quote,” or “Book a Flight.”

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

AUGUST 6, 2021

Paid ads are a great way to gain traction, especially for a new Ecommerce store. Create Engaging and Targeted Paid Ad Campaigns. To drive traffic to your site quickly, you’ll need to leverage targeted paid ad campaigns. Research shows that 46 percent of the most visited Ecommerce stores spend up to $1,000/month on paid ads.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

SEPTEMBER 16, 2021

For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Your page URL is one of the main pieces of information shown on SERPs. Use Google Ads to Preview (Other CDN). Next, in the same menu, you can also check your landing pages. Use Descriptive URLs.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Where do you want people to go once they’ve seen your ad and shown some interest? The great thing about adding chatbots to your PPC campaign strategy is the flexibility they bring. 5 Ways to Use Chatbots During a PPC Campaign.

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Contently

OCTOBER 6, 2022

In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond). This added a human element that made for a much more relatable story.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

DECEMBER 3, 2020

Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads? Smart marketers wouldn’t run only Facebook Ads and call it a day. They’d consider running Instagram ads, do paid search campaigns, and even use search engine optimization to increase traffic. Well, it does.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 137

Publishing Publishing Publisher Landing Page 137

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Contently

MARCH 23, 2023

For example, a food brand can create recipes for their followers based on their dietary preferences or cooking skills, or a fitness brand can create personalized workout plans based on the customer’s fitness goals or activity level.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Neil Patel

SEPTEMBER 9, 2020

It was produced with the aim of raising brand awareness. But in the modern world of SEO/marketing, brand awareness and link building are directly related, at least when it comes to online content. Video on a Landing Page. This is the whole point of a landing page.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

FEBRUARY 16, 2021

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Copywriting is content writing with the direct goal of making a sale.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Neil Patel

OCTOBER 12, 2020

Ad Campaigns: Pathmatics : Curious about why your competitor’s ad campaigns are outperforming yours? Pathmatics is a marketing intelligence platform that dissects how brands advertise online. Pattern89 : Pattern89 is an AI marketing tool that can improve almost every aspect of your ads. Conclusion.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A pop-up ad that says “Don’t Miss This Limited-Time Offer! We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

JUNE 11, 2021

To better direct your resources toward building successful ad campaigns, you need to understand the types of marketing objectives you can set and what they mean for your business. Marketing Objectives to Increase Brand Awareness. Improve page visits by 50 percent. 10 Types of Paid Social Media Marketing Objectives.

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Your URLs should be simple, short, and easy for a search engine to tell what the page is about. Here’s an example: 21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend. Create SEO Optimized Landing Pages.

SEO 145

SEO Landing Page Keywords Social Media 145

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

FEBRUARY 4, 2022

Brands like Air France have used user-generated content to increase their CTR by 11 percent and reduce the CPC by 21 percent for Facebook ads featuring user-generated content. It allows you to reach their audience while adding new content at the same time. Want to increase brand awareness? Motivating Your Audience.

IT 123

IT Brand Awareness Social Media Content 123

The Hoth

MARCH 11, 2025

However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching. These types of keywords are best for raising brand awareness and building trust with your customers. In the SEO world, keyword research is one of the most mind numbing.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

The Hoth

JANUARY 25, 2024

If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go. SEM is where you use paid search ads to market your business. It’s because SEM ads cost money. What’s that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Social Media Ads. To do that, make sure your ad: uses high-quality and relevant visuals has short, punchy copy has a clear CTA. Google Ads. Direct Response Marketing for Job Recruiting.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141