Contently

FEBRUARY 28, 2023

Whether they pay to have an ad included at the beginning of a podcast, ask an influencer to hype up a product during their podcast, or pay for time to speak to the partner podcaster’s audience directly, there are several profitable ways to leverage podcast sponsorships. Take NerdWallet , for example.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational videos are all about adding value to your audience. Overall, balance storytelling and metrics.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. It also leads to higher engagement rates, better ranking, and increased brand awareness. How did they do it?

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness.

Content Creator 139

Content Creator Content Storytelling Social Media 139

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Additionally, the brand collaborated with affiliates to create content on social media and other marketing channels , which helped them grow by word of mouth. The takeaways?

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

FEBRUARY 24, 2021

Twitter can help B2B marketers: build brand awareness increase social monitoring assess competitor analytics. Storytelling. Telling a story (either in a single iteration or across your campaign’s lifespan) can attract consumers, while also humanizing your brand. Test Your Ads. B2C Objectives.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Content Marketing Institute

MAY 14, 2018

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more.

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

APRIL 1, 2021

Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy. Like Taco Bell, you can use NFTs to kill two birds with one stone: drive brand awareness support a good cause.

Brand 125

Brand Brand Awareness Collaboration Social Media 125

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 111

Storytelling Content Entertainment Script 111

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Here’s how to add negative keywords to your ads.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. While your primary goal may be to increase exposure for your brand, the tactic has the added bonus of attracting backlinks. Whats digital PR? An example would be newsjacking.

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

NOVEMBER 24, 2020

Storytelling is a powerful marketing strategy. Consider adding multi-media elements in addition to written content, such as videos, PDFs, and images to mix it up and make the content more engaging. Explain how the case study will help them by increasing brand awareness and link opportunities. Include Real Numbers.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! Leveraging Emotional Appeal: Direct response copywriters understand how to tap into emotions and leverage storytelling techniques to create a strong emotional connection with your audience, compelling them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Copywriter Collective

MARCH 7, 2025

A strong video content strategy provides multiple advantages for copywriters looking to grow their brand and attract more clients. Expanded Service Offerings Freelancers with unique storytelling and content narration styles are high in demand. Consider adding background music or sound effects to enhance the overall experience.

Copywriter 52

Copywriter Copywriting Sales Script 52

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. It’s how companies turn from faceless entities into relatable characters that stick with us long after an ad plays out.

Storytelling 52

Storytelling Brand Construction Social Media 52

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Marketers: Focus on the #mobile experience of native ads, says @mdeziel.

Advertising 111

Advertising Editorial Content Marketing Ads 111

Neil Patel

APRIL 6, 2021

Instagram marketing refers to the process of brands harnessing the power of Instagram to reach their target audiences to generate brand awareness and share products. Narrative: Although Instagram doesn’t focus on the conventional mode of written storytelling, the platform is all about sharing a narrative through images.

Brand Awareness 119

Brand Awareness Social Media Storytelling Brand 119

Verblio

OCTOBER 21, 2022

You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Content Marketing Increases Brand Awareness. When you produce high-quality content, people will start to become more aware of your brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Neil Patel

JANUARY 12, 2021

Plus, if you have the budget, you can access these 2 billion people via targeted Facebook Ads. Invest in Pinterest ads to reach your ideal customer. Instagram is one of the best social media platforms for relationship building and showing your customers the humanity behind your brand. Instagram for Local Businesses.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blogging 98

Blogging Blog Brand Awareness Search Engine Optimization 98

Smart Blogger

JUNE 9, 2023

The next day, you’re browsing Facebook or LinkedIn and you see an ad for a health supplement to support your body while traveling. When you click on the ad, you’re brought to the same site you visited the day before. Improves Brand Awareness Say you were to launch a new yoga gear brand from scratch.

Content Marketing 74

Content Marketing Brand Awareness Marketing Content 74

Neil Patel

JUNE 22, 2021

Storytelling can also help bridge that gap. Use Native Ads, But Don’t Be Deceptive. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Native ads can still offer value as something more than just a promotional piece. It doesn’t have to be that way.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

Promotion 105

Promotion Website Social Media Advertising 105

Smart Blogger

NOVEMBER 28, 2023

But highlighting content created by your network isn’t just about sharing; it’s about adding your unique perspective or commentary to it. Plus, this storytelling approach lets you connect with your target audience emotionally, making your insights more impactful and memorable. It’s your time to shine on LinkedIn!

Post 73

Post Storytelling Social Media Content 73

Smart Blogger

JUNE 13, 2023

These goals could be anything from boosting brand awareness to driving sales or conversions. ” Right off the bat, imagine a boost in brand awareness , engagement, and conversion rates. It’s storytelling at its finest. Think bigger audience, better reach, and, best of all, booming sales.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Smart Blogger

JANUARY 22, 2024

Let’s explore how to optimize each stage: Top Funnel: Awareness At the awareness stage, your goal is to make potential customers aware of your brand or product. Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

The Hoth

MARCH 14, 2023

For instance, a majority of internet users aged 16 to 64 use ad blockers ( 42.7% ), rendering any digital ads you paid for mostly useless. It’s where you attract potential customers to your website instead of disrupting their online experience with intrusive ads and videos. What’s inbound marketing? How do you reach these users?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. These ads are pushed out to them, interrupting their experience of that channel (whether you create a TV ad, a social media ad, or a paid search ad).

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Smart Blogger

SEPTEMBER 12, 2023

After all, would you rather trust a recommendation from a close friend or a flashy billboard ad? When they share thoughts about a brand or product, it doesn’t come off as a paid endorsement but as a genuine recommendation from a trusted friend. Are you aiming to boost brand awareness, drive sales, or enhance engagement?

Marketing 78

Marketing Social Media Collaboration Food 78

Smart Blogger

JUNE 1, 2023

It’s not just about flashy ads or catchy slogans; it’s about establishing meaningful connections with potential customers in the digital realm. Whereas digital marketing encompasses inbound tactics and a plethora of other strategies like paid online ads, SEO, email marketing, and more. Why is Digital Marketing Important?

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Copywriter Collective

OCTOBER 31, 2023

You then must follow that up with newspaper ads, blog posts, and follow-up emails. Just to keep clients interested in your brand. A good copywriter crafts messages that resonate with target audiences well enough to generate the required brand awareness. You can utilize it in: Writing compelling print ads.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. That includes resizing or grayscaling your logo, reducing your brand color palette, or choosing only one font combination. It enhances storytelling.

Engagement 88

Engagement Social Media Copy Social Media Content 88

ProBlogger

MARCH 13, 2017

For instance, users were delighted about the balance checking feature, which was only added as a side feature. Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign. Social media monitoring also helped Barclays find out what they were doing right.

Brand 53

Brand Storytelling Banking Social Media 53

Fat Joe

JULY 28, 2023

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness. That could include animated explainer videos , Blog2Video services , video ads , and more.

Agency 52

Agency SEO Script Brand Awareness 52