Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

MARCH 15, 2021

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

Ads 122

Ads Advertising Manufacturing Social Media 122

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Wellness Mama has a podcast and multiple cookbooks.

Blog 103

Blog Blogging Medical Finance 103

Neil Patel

MARCH 17, 2021

When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Naturally, the cost of Twitter ads varies for every marketer. Let’s start with the factors that influence the cost of your Twitter ads.

Ads 118

Ads Advertising Promotion Social Media 118

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

Ads 125

Ads Ad Copy Social Media Copy 125

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 234

Copy Copywriter Copywriting Food 234

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Content Finance Concept 101

Neil Patel

OCTOBER 14, 2021

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. As new tools are being added, you can stay updated by joining the Pinterest newsletter. Their followers will see your brand, too! Different Settings. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104

Utilities Ads Engagement Agency 104

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 98

IT Marketing Keywords Search Engine Optimization 98

Neil Patel

JANUARY 17, 2022

Hint: It’s more than adding “$FNAME” to your email marketing!). Segmentation helps brands to understand their customers better and target their products accordingly. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on. What Is Personalized Marketing?

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Are we kind of, nearly, almost there?

Brand 111

Brand Storytelling Food Manufacturing 111

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. For it to be worth their time, these brands are only interested in influencers with large audiences. Brands are willing to invest in you because of the profitable actions you’ll drive through your account. Promote affiliate links. Start an Instagram shop. Make money from your content. Let’s get to it.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Why use Pinterest for E-commerce?

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

APRIL 27, 2021

For instance, there’s hunger with food marketing, of course, but there’s also why you want to buy, cook, or eat that food. That’s the story that brands can tell across their marketing campaigns. To advertise this feature, Allbirds created a social media ad series with a video showcasing how you can do a virtual try-on.

Marketing 142

Marketing Social Media Food Advertising 142

Neil Patel

FEBRUARY 3, 2021

Why You Need to Identify Your Target Market for Paid Ad Campaigns. An ad campaign is only as strong as its audience targeting. Consider this: the average cost per click (CPC) of a Google search ad is $2.69 , although it’s far higher in some industries. Target Audience for Organic vs. Paid Ads. What do I mean by this?

Insurance 142

Insurance Marketing Landing Page Ads 142

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Social Media 131

Social Media Media Marketing Food 131

Neil Patel

AUGUST 23, 2021

For example, if you have a site that sells “dog food” you can type in the keyword “dog food” or even something like “dog”. When I put Npdigital.com , my ad agency, it filters the results and shows me keywords that are easier to rank for. When I put in brand new sites it filters much more.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 87

Brand Awareness Brand Social Media Utilities 87

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience. Personal grooming brand Dollar Shave Club offers personalized grooming supplies.

Engagement 142

Engagement Food Communication Manufacturing 142

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library. Documents are added to Google Scholar’s library when publishers submit them to the Google Scholar Metadata Program. They would also input “food industry” in the phrase search box.

Food 142

Food Content Management System Content Keywords 142

Neil Patel

AUGUST 27, 2020

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). Among these types, there are various brands to choose from. No problem.

Retail 143

Retail Food Sales Management 143

Neil Patel

OCTOBER 16, 2020

However, several businesses have found innovative and unique ways to not only get you to scan their code but boost their brand awareness in the process. Here are a few of the most memorable ones – and a few tips for putting this strategy to work for your brand. Creative Ads for Apps. Creative Ads for Apps.

Marketing 145

Marketing Brand Awareness Food Creativity 145

Neil Patel

JANUARY 21, 2020

Sure, some of those results may not be on the food, banana, but still, that’s a lot of content compared to the search volume. It was the first banner ad on the Internet. Can you guess what company created that banner ad? Now banner ads generate an average click-through rate of 0.5%. Google loves brands. It was ATT.

SEO 145

SEO Social Media Medical Engineering 145

Neil Patel

DECEMBER 2, 2021

The sheer demand for online shopping makes the holiday period one of the best times to launch a new digital marketing strategy, but competition between brands also makes an effective strategy necessary. Run awareness-based campaigns on every major paid ad channel.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

JANUARY 13, 2022

A great example is adding scratch-off tickets to email marketing campaigns. This becomes an immediate association with your business which shines a big positive light on your brand. Games encourage people to interact with your brand and create a real relationship. Grow Brand Awareness. What Is Gamification for Marketing?

Marketing 120

Marketing Brand Awareness Food Digital Marketing 120

Neil Patel

OCTOBER 17, 2020

Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. The bot often messes up targeting and adds accounts who have no genuine interest in your brand. How Buying Instagram Followers Affect Your Brand Negatively?

Social Media 145

Social Media Entertainment Engagement Education 145

Quick Sprout

AUGUST 11, 2022

TouchBistro – Best for Restaurants and Food Service. They offer tools for full-service restaurants, bars, clubs, food trucks, breweries, and quick service food or drink businesses. It’s essentially everything you would need in a POS system if you are in the food service industry. Get in touch today for a free quote.

Sales 144

Sales Retail Food Management 144

Neil Patel

MAY 17, 2021

I’d recommend going one step further and make sure it’s possible to trademark your brand name. Even if you plan to keep your business small, I strongly recommend making sure it’s possible to copyright and trademark your brand. isn’t exactly inspiring and doesn’t separate your brand from any other plumbers in the city.

Food 125

Food Creativity Keywords Brand 125

Neil Patel

JANUARY 5, 2021

WordPress themes use different layouts to present content beautifully and boost engagement with your brand. Deciding on a single WordPress theme for your brand can be overwhelming. Not to mention that the same free themes can pop up on many websites, taking away originality from your branding. Site Responsiveness.

Portfolio 145

Portfolio Freelance Food Search Engine Optimization 145

Content Marketing Institute

APRIL 13, 2018

Even mobile ads are disliked by 70% of users. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Instagram is a good answer.

Engagement 112

Engagement Content Retail Food 112

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

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Content Marketing Marketing Content Landing Page 145