Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice. Or Facebook Primary Text or Google Ads Description for ad description text.

IT 111

IT Medical Architecture Manufacturing 111

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

JULY 27, 2021

Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns. Ad campaign optimization refers to the steps you take to improve the performance of your campaigns.

Ads 143

Ads Advertising Sales Landing Page 143

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Keywords 140

Keywords SEO Engineering Concept 140

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Everyone loves a good story, and your customers are no exception.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 111

Content Marketing Marketing Government Content 111

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Results can fluctuate between searches. What Are AI Overviews?

SEO 108

SEO Keywords Website Management 108

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blog 101

Blog Blogging Medical Finance 101

BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Put keywords in web page meta titles and descriptions, too.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

MARCH 31, 2025

Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.

Social Media 114

Social Media Consulting Ads Brand 114

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. As new tools are being added, you can stay updated by joining the Pinterest newsletter. Their followers will see your brand, too!

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

JULY 9, 2021

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. One way to get your story added to Google News quickly is to use a co-author who has a high Author Rank. Write keyword-rich headlines that communicate the story topics.

Ads 145

Ads Website Search Engine Optimization Engineering 145

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 94

Content Creation Copy Text Creativity 94

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 102

IT Keywords Brand Awareness SEO 102

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. Homebuyers search for extremely localized keywords tied to a specific city, borough, or neighborhood.

SEO 97

SEO Engineering Keywords Website 97

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. Making assumptions : You assume that a website is an authoritative source because you recognize the brand. This often results in linking to a less reputable site, which harms the credibility of the piece.

Medical 111

Medical Government Banking Education 111

Kristi Hines

JUNE 1, 2023

Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. ChatWithGit – Conduct code searches on GitHub repositories using specific queries.

Transportation 264

Transportation Utilities Finance Portfolio 264

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. per month in Google Ads. Keyword Research The first step of any plumber SEO campaign is keyword research. The best part? This includes Intent.

SEO 98

SEO Keywords Contractor Insurance 98

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ).

Website 226

Website Retail Portfolio Writing 226

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them.

Script 99

Script Landing Page Keywords Website 99

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. The top accounts relating to that keyword should appear.

Brand 144

Brand Sales Social Media Engagement 144

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. This should give Google enough new content to test for our target keyword. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. And that leaves a positive brand reputation?

SEO 99

SEO Content Finance Concept 99

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. And for years, I stuck with this freelance title. I went from getting $.10/word 10/word to $.50/word

Content Writer 239

Content Writer Writer Content Writing 239

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? But keep in mind that there are different brands of funny. Whatever floats your boat, friend.

Brand 130

Brand IT Copywriter Copywriting 130

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

Keywords 98

Keywords SEO Search Engine Optimization Contractor 98

Content Hacker

JUNE 9, 2023

Finding the right keywords for your content is a HUGE deal. That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more. But you can’t just target any keywords.

Keywords 102

Keywords Marketing Engineering SEO 102

Backlinko

FEBRUARY 10, 2025

Its blog ranks for over 174K niche-related keywords and brings in over 673.1K All without relying on ads. Its getting visitors for keywords such as bicep workouts, and best bicep exercises. The bicep blog post ranks for over 18K keywords and gets roughly 78K organic traffic every month. Start a blog. Look at Gymshark.

Blog 82

Blog Blogging Keywords Engineering 82

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Copywriter Collective

APRIL 11, 2025

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. See how brands and creators remix them.

Script 54

Script Copywriter Copywriting Writing 54

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. What is Personal Branding?

Promotion 130

Promotion Publishing Publishing Publisher 130

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? paid channels (social media ads, sponsored content, etc.), and “Why are we doing this?”

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

ContentWriters

JANUARY 16, 2025

With strong local digital visibility, these companies can attract new customers, engage existing customers, and establish a strong brand presence in their established markets. They organize information in a way that search engines can easily understand, which makes them essential for multi-locational national brands. Absolutely.

SEO 59

SEO Transportation Keywords Engineering 59