Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Social media posts : Ideal for engagement and brand awareness. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Wellness Mama has a podcast and multiple cookbooks.

Blog 103

Blog Blogging Medical Finance 103

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. Plus, according to research : Facebook ads reach 1.95 Everything.

Ads 99

Ads Agency Advertising Social Media 99

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Neil Patel

SEPTEMBER 22, 2021

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are? The ad is literally about a single product they offer. Retarget Specific URL Visits.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

Elna Cain

APRIL 15, 2024

Freelance content writer Dana Yewbank noticed this odd remote job ad. Cold pitching is a process I could be more successful at, and that’s okay since I’m much more successful with lead generation (having clients come to me). These fake jobs say they are freelance writing jobs, but they aren’t.

Freelance 221

Freelance Recruitment Healthcare Retail 221

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

BKA Content

NOVEMBER 2, 2022

Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Makes your brand more visible in organic searches.

Brand 98

Brand SEO Contractor Manufacturing 98

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Backlinko

DECEMBER 29, 2024

per month in Google Ads. 6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? c On the next page, youll see the links youve added to the tab. Their site also ranks for 3K keywords. This helps Deer Valley Plumbing Contractors drive 2.7K The best part?

SEO 99

SEO Keywords Contractor Insurance 99

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Copyhackers

SEPTEMBER 13, 2022

Use social ads, with email capture built in. When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on lead generation.

Lead Generation 52

Lead Generation Retail Landing Page Social Media 52

Quick Sprout

AUGUST 8, 2022

Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. Cactus Mailing — Best for Coordinated Google Ad Campaigns.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Social Media Ads. You must employ marketing strategies that work. Clear and Compelling Content.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Neil Patel

OCTOBER 6, 2021

Understanding what these changes mean and how to navigate the future of paid ads without cookies is crucial to long-term social media success. Despite their flaws, cookies are an integral part of targeting paid social ads. What does the end of third-party cookies mean for paid social ads? How do you gather first-party data ?

Social Media 136

Social Media Landing Page Ads Lead Generation 136

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation. Remember, they’ve got a lot of questions and they’re looking to you to provide the right solution.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. In addition to the autoresponder, GetResponse makes it easy to manage your sales funnels and lead magnet funnels.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work. Sounds great, right?

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. B2B Demand Generation Strategies.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Leads Generated.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Neil Patel

AUGUST 31, 2021

However, by the time your content or ads roll out, is that still going to be the hot topic? Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. Sharing a broader vision can bring authenticity and humanity to your brand. Take a Stand.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Copywriter Collective

FEBRUARY 28, 2025

It is a way to organize your efforts well, making each piece relevant and increasing the chance of securing brand success and customer satisfaction. For example, the type of content can be something like “ The Beginner’s Guide to Sustainable Home Heating ,” where your brand positions itself as a helpful source.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. You’re not alone. Find Inspiration.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational videos are all about adding value to your audience. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Quick Sprout

JULY 22, 2022

Create actionable and engaging web pages to collect leads for you. Facebook ads. Leverage the power of Facebook marketing to nurture more leads. Retargeted ads. Powerful ads based on a user’s previous online interactions. Sign up forms. Place forms anywhere on your website to get user information.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. The key here is to build relationships so people will remember you and your brand. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Use Twitter Ads. Promoted Ads.

Social Media 137

Social Media Promotion Ads Engagement 137

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriting 143

Copywriting Copywriter Writing Script 143

Neil Patel

MAY 16, 2021

You can do much more than simply adding an opt-in form in the right sidebar of your blog (that typically has less than 1 percent conversion rate). A controversial, but extremely effective tool that deserves special mention is the popup or banner ad. Invest in Facebook Ads. So you’ll need to invest in Facebook Ads.

Social Media 145

Social Media Search Engine Optimization Engineering Ads 145

Neil Patel

OCTOBER 1, 2020

Your page should also embody your brand and entice that click. Boost that power by adding a Google Map to your Contact Us page. Form completion rates and added fields are inversely related. Brand Promise First: BarkBox. People hire Parker Lee to design logos, websites, and other branded elements. Not always.

Hospitality 145

Hospitality Text Consulting Communication 145