Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 111

Content Marketing Marketing Government Content 111

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 95

Engagement Marketing Content Social Media 95

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Nick Ursborne

DECEMBER 18, 2024

I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content.

Copywriter 196

Copywriter Copywriting Content Creator Content Creation 196

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Content Marketing Institute

AUGUST 23, 2024

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. Is there something marketers can learn from the new initiative? But is the campaign different than the viral one that led to the CEO’s departure? Yes, to both.

Brand 124

Brand Marketing Ads IT 124

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly.

IT 111

IT Medical Architecture Manufacturing 111

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Businesses are the most trusted entity today. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Brand 137

Brand Marketing Ads Media 137

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 129

Ads Content Advertising Utilities 129

Backlinko

MARCH 31, 2025

Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.

Social Media 114

Social Media Consulting Ads Brand 114

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Elna Cain

MARCH 8, 2025

My niche, digital marketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. When I talk about this platform, what I mean is your brand online.

Writer 130

Writer Portfolio Post Freelance 130

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Copywriting One of the most lucrative forms of freelance writing is copywriting.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you could save $5000 a month on Google ads? What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Best Digital Marketing Services Reviews.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Think of informational keywords as an entry point to your marketing funnel. Where you build awareness of your brand and solutions.

Keywords 106

Keywords Sales SEO Digital Marketing 106

Buffer

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. You can send pop these links in your social media  link in bio  or make them part of your content marketing. How can you work smarter and faster with SEO?

SEO 104

SEO Keywords Engineering Website 104

Jane Friedman

JANUARY 4, 2023

I had three books in my catalogue and dabbled in Amazon Ads. Almost all of that $7,500 in revenue went to Facebook and Amazon Ads. In fact, I spent $2,000 out of pocket just testing ads to get things working for my series. In fact, I spent $2,000 out of pocket just testing ads to get things working for my series.

Marketing 145

Marketing Ads Audience Publisher 145

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I try to juggle business and joy … First, the marketer in me sets the general direction of what Ill write about.

Post 130

Post Content Creation Storytelling Creativity 130

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 131

Brand Manufacturing Education Text 131

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. To market a product? Authority: Where is the information coming from?

Medical 111

Medical Government Banking Education 111

Ahrefs

JANUARY 27, 2025

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who … Read more ›

Brand 118

Brand Advertising SEO Ads 118

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Freelance Magic

NOVEMBER 19, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Wyzowl’s State of Video Marketing Report reveals that 88% of marketers credit video with generating leads, while 78% say it has directly boosted sales.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Theyre also in various affiliate marketing programs.

Blogging 101

Blogging Blog Medical Finance 101

BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Content Marketing Institute

MAY 23, 2024

Then, your brand can curate it into valuable, relevant, and helpful content for your audience. Let other publishers create the new content. It’s a good strategy to grow your content collection without any additional investment.

Ads 139

Ads Content Publisher Publishing 139

Kristi Hines

JUNE 1, 2023

Bitcoin Sentiment – Monitor the real-time Bitcoin price and gauge market sentiment based on the most recent 20 news media mentions. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. BlockAtlas – Navigate US Census data!

Transportation 264

Transportation Utilities Finance Portfolio 264

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Choose a preset theme that aligns with your brand identity and is mobile-responsive.

Website 115

Website SEO Search Engine Optimization Architecture 115