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What is a Retail Media Network?

Neil Patel

Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network.

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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail clients have different needs. Before applying for copywriting jobs online, ensure you know how to write for retail. Remember: a broad, generic audience merely drives up your ad spend.

Retail 93
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How B2B Brands Can Leverage User-Generated Content

Contently

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. And that can still be true, even when it comes directly through a brand’s owned channels.

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Tips for Retailers Looking to Clear Excess Stock

Blogtrepreneur

Retailers in the US are sitting on a staggering $740 billion worth of unsold and excess stock. Sell to a liquidation company Liquidation companies buy excess stock from retailers at a reduced price. You can even create a bit of excitement around them in your advertising to give them added appeal.

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How to Build Better Ads With the Facebook Ads Library

Neil Patel

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly. Not necessarily.

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8 Advanced Amazon Ad Tips to Improve Your Sales

Neil Patel

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot.

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