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Socialmedia has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.
UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. And that can still be true, even when it comes directly through a brand’s owned channels. The result?
By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.
The socialmedia landscape has changed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your socialmedia strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed.
I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide. blog posts into socialmedia updates) and optimize it for different platforms.
Feeling uninspired by your socialmedia content lately? To help break you from your creative slump, we’ve explored five socialmedia content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. Hack #2: Use Go-Live Features to Showcase Your Brand Behind-the-Scenes.
But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Everyone loves a good story, and your customers are no exception.
Having the best socialmedia marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is SocialMedia Marketing?
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Wondering which socialmedia sites your business, brand, or blog should be on in 2023? Because socialmedia platforms are always jockeying for dominance, it can be surprisingly difficult to find articles with the most up-to-date information on Google. The 15 Most Popular SocialMedia Sites in 2021 1.
Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?
AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my socialmedia content production. AI content creation tools can help you here, especially when saving time in socialmedia post creation.
It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).
Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.
Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through socialmedia just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.
Whether you need to write a marketing script for socialmedia, commercials, or podcasts, a powerful script will help you stand out. Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates.
It’ll also help you choose which socialmedia platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use socialmedia listening tools to identify trending topics and frequently asked questions in your niche. Socialmedia posts : Ideal for engagement and brand awareness.
The 6 Top SocialMedia Content Creation Services To Save You Time in 2023 With 4.8 billion people (roughly 60% of the world’s population ) active on socialmedia, your business can’t afford to ignore platforms such as Facebook, Instagram or LinkedIn. Do you know how to make the most of your accounts, though?
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly.
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Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?
And — having spent many years managing various socialmedia platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. You need a socialmedia content calendar. Especially if you’re managing multiple channels.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and socialmedia updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Your adding something different to that copy.
Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or socialmedia captions.
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. What social platforms are you on?
Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. However, there are many core strategies you can start using right now to boost your brand awareness. Paid ads can also help.
So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Micro copy is memorable taglines, app or push notifications, socialmedia captions, or bio descriptions. From there, practise writing scripts for any product or brand.
Socialmedia platforms always seem hungry for more content. 4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. Do you ever get close to content burnout?
Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
I bet that’s a sentence you’re surprised to hear in a world of flashy socialmedia videos and hyper-targeted online ads. For one, there’s less competition because the cost of printing and postage scares some marketers away when you compare it to sending an email newsletter or posting on socialmedia sites.
Google Alerts Get alerted of any online mentions of your brand, product or company Limitations: None Enter your brand, company or product name and Google will send you an email if it finds any webpage mentioning those terms. Alternatives: Moz Link Explorer 7.
For a brand new freelance writer, these websites can be the big break to make this dream a reality. I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ).
Our socialmedia management tool incorporates image posting because we know how important that element is to engage your followers and fans. One advantage of using Canva is that you can quickly turn an image into a custom graphic to use on socialmedia or your blog.
Since my niche is digital marketing for SaaS brands, I can work with many types of brands that fall under digital marketing. Learn a New Skill Whenever I’m learning a new skill, I’m exited to share it on socialmedia or with my newsletter and network of freelancers. What does that mean exactly?
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.
After all, reputable websites like CNBC wouldnt link out to just anyone, as theyre a professional brand with quality standards. Instead, try to build links from a wide range of sources, such as socialmedia posts, forums, and business directories. This will make your profile appear as if it occurred naturally (i.e.,
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations. What is Personal Branding?
No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, socialmedia, or a press release, it’s essential to coach them on how to improve their business writing skills. Completeness: Do messages include all the information the reader needs?
If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Share on SocialMedia Platforms Image from Pexels Socialmedia platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing.
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. For example, if a creator wants to monitor their social influence, they may search for a guide.
Unlike paid advertising or socialmedia, organic traffic attracts visitors with clear intent. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads. Not random traffic.
It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. Add a link or some text, and the tool will take that to represent your ideal brand voice.
Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Blog posts, articles, newsletters, socialmedia captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. And the best part?
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