Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Website Landing Pages: Pages designed to convert visitors into leads or customers. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Grammarly

JULY 25, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

Ads 116

Ads Landing Page Advertising Sales 116

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

Ads 116

Ads Advertising Keywords Text 116

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. When that happens, I’m no longer just a writer communicating with “an audience”. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework.

Copywriter 237

Copywriter Copywriting Writing Landing Page 237

Ashleyn Writes

JANUARY 8, 2025

The offer might not have been specific enough, or your messaging didnt clearly communicate its value. Algorithms are dialed in; ads feel like theyre reading your mind. ” Actionable Tip: Show your audience what worksuse case studies, testimonials, and behind-the-scenes peeks on your landing pages.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. Ad blockers tend to use cookie-based scripts to identify which apps to block. Let’s say you want to offer a specific version of your landing pages to users who visit from Facebook.

Script 100

Script Landing Page Keywords Website 100

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

Script 122

Script Advertising Ads Marketing 122

Neil Patel

SEPTEMBER 24, 2020

Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place. The 5 Top Facebook Ad Companies in the World. Everything.

Ads 99

Ads Agency Advertising Social Media 99

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

FEBRUARY 26, 2021

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. 63 percent of users have clicked on a Google ad.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

SEPTEMBER 23, 2021

Think about the number of ads you see in an average day. After all, the average person sees up to 10,000 ads per day across the internet! The last ad that made you sit up and take notice. What about the ad caught your attention? Honestly, there are so many reasons why visual elements work in ad campaigns.

Landing Page 133

Landing Page Ads Text Communication 133

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads commands 73.1 Google Ads are effective.

Agency 131

Agency Landing Page Advertising Ads 131

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. KlientBoost — Best for PPC management + landing page design. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Let’s dive in!

Agency 144

Agency Landing Page Consulting Advertising 144

Neil Patel

DECEMBER 11, 2020

Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Take a look at these ads for companies offering digital transformation.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Elna Cain

OCTOBER 7, 2022

Most job ads will state the company and what they are known for, what the job entails, and then have a section on the responsibilities of a freelance writer. For this job ad, the freelance writer’s responsibilities include the following: Experience in graphic design. Has clear communication. Takes feedback.

Freelance 156

Freelance Writer Portfolio Contractor 156

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blog posts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. Great idea. Think about that.

Freelance 211

Freelance Writer Landing Page Consulting 211

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 136

Publishing Publishing Publisher Landing Page 136

Neil Patel

AUGUST 6, 2021

Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. Paid ads are a great way to gain traction, especially for a new Ecommerce store. Create Engaging and Targeted Paid Ad Campaigns. Craft personalized ad copy. Generate sales faster.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

SEPTEMBER 22, 2021

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are? The ad is literally about a single product they offer. Retarget Specific URL Visits.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Quick Sprout

JULY 25, 2022

You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. Once a new subscriber has been added to your list, simply use automated workflows to welcome, upsell, and target individuals by predefined categories. Try any GetResponse plan free for 30 days. Visit ConvertKit.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word 50/word and more.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. Consider Adding Landing Pages. Not every visitor has to enter your medical website through the home page/front door. Landing pages are highly specific, usually focused just one main subject.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A pop-up ad that says “Don’t Miss This Limited-Time Offer! We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Backlinko

MARCH 11, 2024

This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives.

Marketing 117

Marketing Landing Page Social Media Lead Generation 117

Neil Patel

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Social Media Ads. To do that, make sure your ad: uses high-quality and relevant visuals has short, punchy copy has a clear CTA. Google Ads. Chatbots have been the rage in marketing for some time now.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

OCTOBER 16, 2020

Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. On the other hand, CRM software is to close the sale and foster communications or relationships after the sale. Furthermore, they have a community forum where you can publicly ask questions. Do you need to score leads and prospects?

Marketing 145

Marketing Landing Page Social Media Agency 145

Neil Patel

OCTOBER 3, 2020

Always look in the comments of your Articles, Youtube Videos , Facebook and Instagram Posts , and ads. 3 Communication Skills. But if you do have a trustworthy source of traffic such as SEO or paid ads then CRO is something you should focus on. But keep in mind that you’re paying them and paying for ads.

Agency 145

Agency Landing Page Social Media Consulting 145

Neil Patel

SEPTEMBER 22, 2020

Their Unique Selling Proposition is that you don’t communicate with project managers. Many businesses hire a FB ad manager and a copywriter for the landing page. But the secret to creating a high-converting landing page is having a tight connection between your ads and the page.

Search Engine Optimization 144

Search Engine Optimization Social Media Landing Page Projects 144

Susan Greene

OCTOBER 8, 2017

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Sales letters – Target your prospects with a succinct offer communicated effectively to generate new leads. All Types of Clients.

Copy 130

Copy Freelance Copywriting Copywriter Copywriting 130