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The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. Its wheels are crooked.
but in all seriousness, its a concept that keeps springing up for me: this idea of lifting the lid on my own brain and seeing whats really going on in there. Were writing the script of our lives in real-time: making snap judgments, ad-libbing dialogue, wardrobing, etc.
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.
Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.
Or even discover key concepts to succeed in the ecommerce industry. Ranging from multilingual localization and Google ranking factors to content strategy, PPC ads, and beyond. So, you get comprehensive insights about a new concept every time you finish an episode. Whether you want to learn SEO as a beginner.
Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.
Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. The ads themselves play between songs.
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.
Chances are you are either going to leverage SEO or pay for some ads. A way that didn’t take as long as SEO and didn’t cost money like paid ads. Just check out one of the clients of my ad agency, Neil Patel Digital. The post How I Generate 18,800 Visitors from Google Without SEO or Ads appeared first on Neil Patel.
Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. The digital landscape has changed how we use these tactics, as online guerrilla marketing is a bit different than it was in the past, but the concept is the same. 6 Ways to Use Guerrilla Marketing in Ad Campaigns.
A lot of context and concept is behind every search query, and many SEOs overlook this by thinking basic keyword research will solve all their problems. Google uses semantics in broad and phrase search to help find a wider range of searches and triggers that will match user intent and display your ad.
Accuracy is a broad concept. Variance and bias are two important ML concepts well cover in the next section. To explain each concept, lets take the example of predicting the sale price of houses given data about their features (e.g., The goal of any ML algorithm is to reduce the variance and bias of models.
This concept is known as “information gain” in SEO. To explore the concept in depth, check out these articles by Animalz and Clearscope. It uses a knowledge graph to map relationships between concepts and identify new information. That feeling of envy mixed with respect? It usually means you learned something new.
You can ask me questions directly related to the content, or you can ask me questions in adjacent categories that expand on those concepts. Use it for landing pages, headline ideas, or even ad copy. I added this & liked my results] For context, [give details on how you work, ex. I will provide the content for you to review.
The Founder of Copywriter Collective, Jack Stafford, had put it simply in their Christmas card: Many clients have used AI to come up with concepts and copy… but fortunately, many have come back a little later when they’ve realised it’s not all it’s cracked up to be.
Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.
But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone.
GPT-4o matches GPT-4s performance while adding new capabilities, such as interpreting and generating text, images, and audio. Notably, it introduced multimodal capabilities, enabling it to process and respond to inputs that include both text and images.
Which is why adding valuable external links is an SEO best practice , even outside of the context of reciprocal linking. Only Add Relevant and Valuable Links You also need to be careful when it comes to adding the links on your site to those youve partnered with. The same concepts apply here.) It’s mutually beneficial.
Scent molecules allow them to send each other various kinds of messages, from personal ads such as ‘Lonesome lady seeks handsome fella for good times’ to ant restaurant recommendations: ‘Follow this scent trail to a delicious dollop of jam on the kitchen counter.’ Personal ads and restaurant recommendations.
Finance Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Fortunately, you don’t have to be a finance guru to be a finance writer.
For example, for the “unusual ways I generate ideas” concept, I could create a post that walks through each way I generate content ideas. Engage with others: I’m not sure how LinkedIn’s algorithm works, but adding insightful comments to others posts also shows up in your followers’ feeds. Examples of how other people generate ideas.
Tie that same concept into content marketing, and you’ve got gamified content. And after one Asian Pacific retailer added a gamified mission board with personal challenges to its app, it saw a 60 percent bump in customer engagement. Games have the power of pulling us in so deeply that time seems to disappear.
I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail works so well for a couple of reasons.
Storyboarding Storyboarding visually maps out concepts, scenes, or sequences, making it easier to organize ideas and plan narratives. Dont worry about artistic skillfocus on capturing concepts visually. Mind-mapping software Digital mind-mapping tools offer the same benefits as traditional mind mapsbut with added flexibility.
You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well? There is a flywheel effect.
The concept of domain authority is huge in the link-building world, as its how SEOs judge the ranking power of a domain. Not only that, but organic search results are more popular than sponsored results, even though paid ads appear above the organic results.
teacher]: Break concepts into step-by-step explanations with real-world examples, analogies, and case studies. I do mostly organic content and paid ads.” You want to analyze your competitors Google Shopping Ads using the Product Listing Ads (PLAs) data you got from Semrush. Prioritize key takeaways. Show your work.”
If you aren’t familiar with the concept of ambient computing , here’s a quick definition: Ambient computing is a term that encompasses many different concepts. Change #5: Expect Google Ads to go offline. Right now you mainly see ads on their search engine. With all of that data, who better to serve you offline ads?
In the early days of SEO, keyword stuffing , which involves adding your chosen keyword far too many times or including largely irrelevant, popular keywords, was used constantly. As defined by Google , an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.”
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. You’ll need to explain complex concepts in a way that’s easy to understand.
It’s a blend of literary and commercial: quality writing with a high-concept hook or unique structure So here’s where the blend comes in. What is a high-concept hook you might ask? It’s genre blending and adding mystery. The Guncle , One Day , The Midnight Library and This Time Tomorrow come to mind. I loved it.
The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. The origin of the concept, also known as marketing mix , goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach. But sadly nothing is that easy. :/.
For instance, adding an extra E to the E-E-A-T algorithm in 2022 and integrating the Helpful Content System into Googles Core Ranking System in 2024 are two examples of the company strengthening the impact of topical authority. In 2022, Google added an extra E to the acronym, as it was previously E-A-T.
You could set up a Zap that triggers when a new entry is added to this calendar, automatically scheduling a post in Buffer to promote that content on your social media channels. 💡 Pro tip: This concept can also be applied to other types of content promotion.
What’s your projected ad spend? The concept of Series funding can get rather complex, so for now, we’re going to address the basics. Most startups walk into investor meetings with a poorly designed MVP, a flimsy proof of concept, and a massive ask. How much will you need for your new offices? Check Out Startup Series Funding.
Utilize Metaphors or Analogies: Employ metaphors or analogies to make abstract concepts more relatable by connecting them to familiar experiences. Incorporating quotes and anecdotes to add credibility and interest Quotes and anecdotes can enhance your blog posts by adding credibility, interest, and a personal touch.
Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. How to Come up With a Concept for a Series of Videos. The most important is adding the subscribe action.
Always ask the turtle This concept is sort of like this story I came across in Gloria Steinem’s book My Life on the Road : I took a course in geology because I thought it was the easiest way of fulfilling a science requirement. Personal lenses This concept came up again when I was listening to the Tim Ferriss podcast a while ago.
“At prime political moments we consider political ideas that can be used for these occasions, especially birthday,” she says, adding, “we are always looking the most for birthday ideas, especially ones that poke fun at getting older.” ” Oatmeal Studios’ writer’s guidelines can be found here.
You haven’t been successful with email marketing ad gurus or email marketing agencies despite spending a bomb on your campaigns. Adding a Personalized Touch to Email Campaigns. 5 Point Checklist for Finding the Right Facebook Ad Consultant. Email marketing is anything but a narrow concept.
I was experienced in writing tutorials for specific examples, but I struggled with figuring out how to describe steps and concepts in a way that was broadly applicable to a variety of use cases. Consider points like: What concepts do your readers need to understand? What concepts and terms will be new to them?
However, by the time your content or ads roll out, is that still going to be the hot topic? If you are creating pay-per-click ads or keyword-driven ads, knowing those natural keywords and phrases can help you lean into those. What are the general concepts that your target audience seems to be talking about a lot?
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