Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Copywriter Collective

OCTOBER 10, 2023

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. The ad pictured a woman, but with a typewriter placed where her head would be.

Creative Director 97

Creative Director Copywriter Copywriting Recruitment 97

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. The AI assistant can extract key points and concepts to allow for faster and more efficient content repurposing.

Social Media 120

Social Media Content Creation Media Content 120

The Creative Penn

NOVEMBER 4, 2022

Because you can get something very nice, which is comparable to stock photography, and high-level creative concept art like character design. But I have to also make sure that my book covers match the art I don't want, like if I'm using Facebook ads, and my art is amazing. It's ugly in DALL-E 2, but it understands the concept.

Concept 98

Concept Text Creativity Social Media 98

The Creative Penn

DECEMBER 9, 2022

And it will basically bounce back suggestions and ideas and thoughts to you, in your own voice using your own concepts. We all worked in the same Google Docs, we wrote over each other, we added comments to each other, we struck out each other's lines and put in new ones. But to me, the writer, the artist, is the creative director.

Writing 98

Writing Creativity Writer Publisher 98

Backlinko

JULY 12, 2024

We spoke to John Skinner , Creative Director at Candour, to learn a common interview question he asks senior SEOs. They’re full of curious SEOs who are actually testing concepts. For example, I covered the basics, like making sure the listing information was up to date and adding professional photos.

SEO 109

SEO Keywords Agency Landing Page 109