Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.

Ads 131

Ads Advertising Social Media Landing Page 131

Neil Patel

FEBRUARY 9, 2021

With the start of the internet and social media, marketing to customers became a whole new undertaking. Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? How is Guerrilla Marketing Different? Clarity is Crucial.

Ads 132

Ads Marketing Advertising Social Media 132

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Backlinko

MARCH 31, 2025

teacher]: Break concepts into step-by-step explanations with real-world examples, analogies, and case studies. I have a small marketing budget. I do mostly organic content and paid ads.” Here’s a great example of how you can use its data analysis capabilities for digital marketing.

Social Media 94

Social Media Consulting Ads Brand 94

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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Ads Creative Director Storytelling Advertising 81

The Hoth

MARCH 11, 2025

However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching. As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools.

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Keywords Digital Marketing Content Creation Agency 59

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands. 10/word to $.50/word

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Content Writer Writer Content Writing 239

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 30, 2023

Ready to decode the secrets of digital marketing funnels? We’re about to take you on a ride through the intriguing world of digital marketing funnels. What is a Digital Marketing Funnel? Now, put this entire process in the digital realm — and voila! Here, content marketing is the key.

Digital Marketing 63

Digital Marketing Marketing Search Engine Optimization Social Media 63

Neil Patel

APRIL 26, 2021

We’re all accustomed to ads following us around the internet. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. Ads are a fundamental part of how the internet works, so the quest to find a new way to provide users with personalized ads began and Unified ID 2.0

Ads 75

Ads Government Advertising Digital Marketing 75

Contently

SEPTEMBER 13, 2024

Doing concept and strategy work for the image collection before browsing stock libraries helps you get a clear idea of the style and content you want, allowing you to stay discerning,” Lobo says. The last thing I want is to design a killer ad and then see the same image used by another company,” Lobo says.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Trends don’t stick around for a decade or a year.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. This could be anything from a blog post to a short ad. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit.

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Copywriter Copywriting Writing Script 143

The Hoth

MARCH 25, 2025

For instance, adding an extra E to the E-E-A-T algorithm in 2022 and integrating the Helpful Content System into Googles Core Ranking System in 2024 are two examples of the company strengthening the impact of topical authority. In 2022, Google added an extra E to the acronym, as it was previously E-A-T.

Collaboration 59

Collaboration Keywords SEO Editorial 59

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

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Landing Page Lead Generation Persuasion Telecommunication 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Listen to Criticism.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library. Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. This is a great way to find related concepts to improve the quality of your article.

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Food Content Management System Content Keywords 142

Freelance Magic

NOVEMBER 25, 2022

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing.

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Freelance Finance Writing Medical 162

Susan Greene

JANUARY 8, 2013

Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed. Make sure you create a digital version of your press release as well. Of course, they can’t read like giant ads.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Neil Patel

NOVEMBER 16, 2020

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. More than 85% of US internet users watch video ads. How to Come up With a Concept for a Series of Videos. The most important is adding the subscribe action.

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Script Concept Content Marketing Promotion 145

The Hoth

MARCH 25, 2025

In particular, its beneficial to know a bit more about digital PR as a practice, and how backlinks impact your search rankings. Lets start with digital PR. What is digital PR, and why is it valuable for building topical authority?

SEO 59

SEO Brand Awareness Social Media Engineering 59

Copywriter Collective

AUGUST 20, 2024

To succeed with that, SEO copywriters should understand the concepts of E-E-A-T and search intent. Informational intent) Do they want to compare several products, concepts, etc.? I added LSI words like “Pixar,” “movie,” and other related terms for searchers to get relevant query results.

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Copywriter Copywriting SEO Text 109

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. Well, not exactly.

Marketing 113

Marketing Keywords Ads Advertising 113

Neil Patel

DECEMBER 8, 2020

Your goal as a digital marketer is to increase conversions. When related imagery is added, though, retention rises to 65%. One tactic is to introduce other media, such as photos or digital illustrations. Explain a Concept. Top Reasons You Should Use Interactive and Original Images on Your Blog.

Blogging 129

Blogging Blog Landing Page Freelance 129

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

SEPTEMBER 17, 2021

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How to Come up With a Concept for a Series of Videos.

Script 134

Script Concept Entertainment Content Marketing 134

Neil Patel

DECEMBER 10, 2020

Your goal as a digital marketer is to increase conversions. When related imagery is added, though, retention rises to 65%. One tactic is to introduce other media, such as photos or digital illustrations. Explain a Concept. Why You Should Use Interactive and Original Images on Your Blog.

Blogging 128

Blogging Blog Landing Page Freelance 128

Neil Patel

JUNE 3, 2021

Do you think you can attract customers to a new product using the same actions used for products that have been on the market for years? To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! At worst, a total failure.

IT 102

IT Concept Manufacturing Sales 102

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Quick Sprout

OCTOBER 22, 2022

WebFX — Best overall Hibu — Best local SEO and digital marketing services Searchbloom — Best for technical SEO BrightLocal — Best for tracking and building local citations 1SEO — Best for Google Local Ads HigherVisibility — Best for franchises and multilocation businesses. Best Option : 1SEO.

SEO 88

SEO Agency Digital Marketing Contractor 88

Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. And pitching businesses, or proactively seeking niche writing projects, will pay more than passively responding to content mills and job board ads. They are usually looking for long-form, in-depth guides, designed to teach both concepts and tactics.

Freelance 120

Freelance Writing Finance Script 120

The Hoth

JANUARY 24, 2023

That’s why it’s best to hire more marketing positions as soon as you have the option. Forming a Winning Digital Marketing Team Since you know that marketing should almost always be a team effort, let’s learn what a successful in-house marketing team looks like.

Agency 96

Agency Recruitment Marketing Lead Generation 96

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105