Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

Neil Patel

OCTOBER 24, 2020

Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, allowing you to gain a competitive advantage. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results.

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Neil Patel

OCTOBER 8, 2020

If you need help with your link building strategy, then you may want to look into link building consulting. 6 Ways a Link Building Consultant Can Help Grow Your Business. At the operational level, here are some of the ways that a link building consultant will help you achieve these business outcomes. 1) Create Linkable Content.

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Consulting Content Creation Social Media SEO 118

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

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Digital Marketing Agency Marketing Consulting 126

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

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Digital Marketing Marketing Copywriting Copywriter 98

Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.

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Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Neil Patel

MAY 11, 2021

Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy. Why Should You Create Real Estate Video Ads? Are they worth the effort, though, when you could create social media ads or optimize your listings? 10 Tips for Successful Real Estate Video Ads.

Ads 120

Ads Social Media Agency Consulting 120

Neil Patel

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

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Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. With vidIQ, discover trending videos, summarize them, and provide reports or insights to companies or individuals for their market research or content creation. Let’s dive in!

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Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. This defines human interaction from a digital perspective. Emphasis on capturing and holding attention.

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Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). This is your learning playground, and you must scour the web to find information to help you with your client pieces, marketing, and onboarding processes.

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Neil Patel

SEPTEMBER 24, 2020

Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place. The 5 Top Facebook Ad Companies in the World. Everything.

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Ads Agency Advertising Social Media 99

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

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Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

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Agency Landing Page Digital Marketing Ads 133

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. Should you spend money to have the top-ranking Google ad in your city?

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Digital Marketing Contractor Marketing Agency 52

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Digital channels will be essential for luxury brands going forward.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Your partner will help you come up with winning ad ideas that are rooted in data.

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Agency Digital Marketing Utilities Education 134

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

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IT Marketing Digital Marketing Keywords 134

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

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Neil Patel

FEBRUARY 12, 2021

Did you know that the average American sees over 5,000 ads per day ? Comparative marketing yields positive results for many businesses. For one thing, over 51% of consumers report disliking uninformative ads. It’s a good thing comparative ads are informative by nature, then. For example, say you’re FreshBooks.

Advertising 144

Advertising Ads Brand Consulting 144

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. Email is Trendy Again.

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Social Media Architecture Collaboration Digital Marketing 144

Quick Sprout

AUGUST 8, 2022

This is a multi-channel marketing effort that includes direct mail. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels.

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Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. Email Marketing. Think about the possibilities!

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Website SEO Recruitment Brand Awareness 145

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance. Now let’s look at opportunities.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

OCTOBER 1, 2020

A map to your location: Google Maps hold immense power for marketers. Boost that power by adding a Google Map to your Contact Us page. Form completion rates and added fields are inversely related. A blue button for anxious customers leads right to a 20-minute consult appointment. Customers need plenty of calls to action.

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Hospitality Text Consulting Communication 145

Quick Sprout

JULY 12, 2022

WebiMax is a digital marketing agency that specializes in reputation management for small businesses. The final step is content promotion through email lists and blogs, organic feedback, and paid ads. They offer a free consultation with new clients to determine specific reputation management goals. Visit WebiMax.

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Management Medical Healthcare Hospitality 139

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

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Marketing Social Media Advertising Ads 145

The Hoth

DECEMBER 20, 2022

SEO (or Search Engine Optimization) is a vital part of digital marketing for practically every business. This is the largest digital channel. If you’re looking to talk to an expert about ideal SEO pricing for your business, I encourage you to book a free consultation with one of our account managers. But, who knows?

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SEO Search Engine Optimization Agency Consulting 105

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. They’re a three-time Inc.

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Agency Advertising Transportation Landing Page 97

Elna Cain

FEBRUARY 12, 2023

For example, here’s a job description for a freelance writer for digital marketing. The ad provides a link to a form. The form has basic questions like how many articles you can write per week and what you know about the digital marketing niche.

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Neil Patel

MARCH 29, 2021

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. However, optimizing for keywords goes beyond including them in your meta titles and adding it to your content as many times as possible. Some people might just be tired of hearing about how content is the be-all and end-all of digital marketing.

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Quick Sprout

OCTOBER 22, 2022

WebFX — Best overall Hibu — Best local SEO and digital marketing services Searchbloom — Best for technical SEO BrightLocal — Best for tracking and building local citations 1SEO — Best for Google Local Ads HigherVisibility — Best for franchises and multilocation businesses. Best Option : 1SEO.

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SEO Agency Digital Marketing Contractor 88

Susan Greene

JANUARY 8, 2013

It might be too much of a leap to expect the prospect to make a purchase after reading your sales letter, but you can offer a free consultation, a brochure, a demo or an opportunity to join a webinar. Make sure you create a digital version of your press release as well. Of course, they can’t read like giant ads.

Marketing 130

Marketing Copywriting Copywriter Manufacturing 130

Neil Patel

DECEMBER 23, 2021

While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. These devices take note of your surrounding environment and then enhance it by adding images, animations, or data over the top of it. Where does marketing come in?

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Advertising Banking Digital Marketing Consulting 145

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

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