Enchanting Marketing

NOVEMBER 26, 2024

Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. The most human content helps connect. Human content wins. Stories are the perfect antidote to mediocre AI-generated content.

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Storytelling Marketing Script Social Media 259

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 95

Engagement Marketing Content Social Media 95

Nick Ursborne

DECEMBER 18, 2024

This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Think of yourself as a conductor, guiding the AI orchestra to produce a symphony of content. In this post I worked with Gemini 1.5

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Copywriter Copywriting Content Creator Content Creation 194

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Ads 139

Ads Content Publishing Publisher 139

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

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Content Writer Writer Content Writing 239

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Social Media 81

Social Media Content Creation Content Promotion 81

Buffer

DECEMBER 9, 2024

I'm a verbal processor, and knowing that about myself has completely changed how I approach content creation and setting up my workflows to support how I do my best work. Tools for content creation Finally, the last stage is turning that text into potential social posts. Apple Notes already does this, so that has been my default.

Social Media 75

Social Media Media Content Content Creation 75

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. It also generates outlines and creative content.

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IT Medical Architecture Manufacturing 112

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. What Does Largest Contentful Paint Even Mean? Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text.

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Script Content Content Management System Text 93

Contently

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. Supreme Court guidance is pivotal but unsettled The U.S.

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Social Media Media Brand Telecommunication 107

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Nick Ursborne

JANUARY 20, 2025

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. And when I went to my interview at the ad agency, it was pretty random. But back then, when you were hiring for an ad agency creative department, you wanted different. Instead, I worked in a quarry. I travelled.

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Creativity Art Director Copywriter Copywriting 165

BKA Content

DECEMBER 24, 2024

Is Content Still King in 2025? SEO trends come and go, but what about the power of SEO content? Is content still king? In fact, well show you why creating high-quality content isnt just a short-term tactic but also a long-term investment with unmatched results. Even while the ad is running, theres a ticking clock.

Content 52

Content Keywords SEO Ads 52

Elna Cain

DECEMBER 11, 2023

These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? I can use this new skill for my copywriting clients and blogging clients, too, as these hooks are great for any content. But the ACT of doing this (i.e., being intentional) leads to clients.

Writing 226

Writing Freelance Content Digital Marketing 226

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

MARCH 25, 2025

As you review niches, look for the following: Upward trend (or fairly steady interest) over time Seasonal patterns you can plan content around Related topics showing rapid growth Step 3: Analyze Profitability Moderate to strong interest in your blog niche is a fantastic start. And what the average CPC for your niche is.

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Blog Blogging Medical Finance 103

Content Marketing Institute

FEBRUARY 1, 2024

But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice. B2B marketers find LinkedIn to be a treasure trove of their desired audiences.

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Ads Audience Marketing 128

Contently

AUGUST 16, 2024

Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. According to the Pew Research Center, 53% of college graduates use LinkedIn.

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Brand IT Marketing Healthcare 98

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you could save $5000 a month on Google ads? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

Content Marketing 52

Content Marketing Marketing Agency Content 52

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. The stakes for quality content have never been higher. Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content.

Script 105

Script Writing Marketing Persuasion 105

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing?

SEO 59

SEO Writing Content Keywords 59

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

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Content Keywords SEO Text 59

Ashleyn Writes

JANUARY 10, 2025

You’ll learn … The "Why I Bought" Cruncher The Split Test Genie The Mic Drop Moments Content Catalyst The Value Prop Idea Generator The Dream Day Script Wrapping It Up Let’s dive into these prompts and see how they can revolutionize your content & copywriting processes. Time is my most valuable asset.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Buffer

JULY 18, 2024

You can also get suggestions for general SEO improvement for content like meta tags and URL slug.   Copyscape Check for duplicate content Limitations:  Only the top 10 results are shown Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online.

SEO 104

SEO Keywords Engineering Website 104

Grammarly

MARCH 28, 2025

AI detection tools can assess the likelihood that content was AI-generated, but they cant confirm it with certainty. ChatGPT, an AI chatbot that can engage in humanlike conversations and produce written content, has made AI-generated writing more common than ever.

Content 67

Content Text Education Writing Style 67

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Ready to learn how to give your content a makeover? Let’s dive in and explore some effective strategies for repurposing content! By understanding what content works, you can make informed decisions on repurposing it.

Blog Post 52

Blog Post Post Blog Blogging 52

Ahrefs

MARCH 12, 2024

I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more › Our marketing team was fairly split on whether we should have a section like this and whether it would help.

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Ads IT Post Blogging 143

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? Social media platforms always seem hungry for more content. Repurposing is key I used to have an aversion against repurposing content. My inner creator hates planning and I get overwhelmed just thinking about a content calendar, so my approach is mostly intuitive.

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Post Content Creation Storytelling Creativity 130

ContentWriters

JANUARY 30, 2025

Conducting research is one of the most essential parts of the content writing process. Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. Accuracy: Is the content truthful? What Is an Authoritative Source?

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Medical Government Banking Editorial 111

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

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Content Writer Writer Medical Copywriter 162

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 97

IT Marketing Keywords Search Engine Optimization 97

Kayleigh Moore

FEBRUARY 14, 2025

Join my newsletter Get content like this in your inbox 2x per month. Were writing the script of our lives in real-time: making snap judgments, ad-libbing dialogue, wardrobing, etc. By making fictional characters think, say, and do things on the page, we can come to understand ourselves better.

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Writing Script Concept Writer 173