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Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. . Pay-per-click ads ( PPC ). Software tools ( CRMs , project management, etc.) . Sponsored web content . Google ads. Leadsgenerated. Freelancers .
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Source: [link] While a marketing budget will include more than just content marketing, content marketing could be a significant portion of the overall marketing budget. This is especially relevant with the decline of traditional marketing mediums like television and radio ads.
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