Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO 101

SEO Content Finance Concept 101

Buffer

JULY 18, 2024

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO 104

SEO Keywords Engineering Website 104

Nick Ursborne

JANUARY 15, 2024

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

Ads 219

Ads Ad Copy Storytelling Copywriting 219

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords.

Website 116

Website SEO Search Engine Optimization Architecture 116

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blogging 103

Blogging Blog Medical Finance 103

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. It also generates outlines and creative content.

IT 112

IT Medical Architecture Manufacturing 112

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. What Is Keyword Mapping?

Keywords 140

Keywords SEO Engineering Concept 140

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO 111

SEO Keywords Engineering Website 111

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 97

IT Marketing Keywords Search Engine Optimization 97

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Concerns linger about the accuracy of AI-generated content.

SEO 108

SEO Keywords Website Management 108

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 108

SEO Keywords Landing Page Agency 108

BKA Content

DECEMBER 24, 2024

Is Content Still King in 2025? SEO trends come and go, but what about the power of SEO content? Is content still king? In fact, well show you why creating high-quality content isnt just a short-term tactic but also a long-term investment with unmatched results. Even while the ad is running, theres a ticking clock.

Content 52

Content Keywords SEO Ads 52

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. per month in Google Ads. Keyword Research The first step of any plumber SEO campaign is keyword research. The best part? This includes Intent.

SEO 99

SEO Keywords Contractor Insurance 99

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content.

SEO 59

SEO Writing Content Keywords 59

Backlinko

MARCH 3, 2025

Think of it as people finding your content naturally when they search for information, products, or services. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads. Their approach?

IT 103

IT Keywords Brand Awareness SEO 103

Backlinko

NOVEMBER 29, 2024

You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Why is content marketing important?

Writing 103

Writing Keywords Script SEO 103

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Content Creation 96

Content Creation Copy Text Creativity 96

Copywriter Collective

JANUARY 10, 2025

Amidst the foul-smelling sludge of recycled jargon and repetitive content, there is still the chance to stand outand diamonds sparkle brightest against the dark. The content has to be clear, concise copy that packs-a-punch. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriting 105

Copywriting Copywriter Script Copy 105

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 120

Keywords SEO Engineering Website 120

ContentWriters

JANUARY 30, 2025

Conducting research is one of the most essential parts of the content writing process. Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. Accuracy: Is the content truthful? What Is an Authoritative Source?

Government 111

Government Medical Banking Editorial 111

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. It’s a great option if you’d like data on internal memos and the content your employees engage with the most. Say you want to understand how users interact with specific content assets.

Script 100

Script Landing Page Keywords Website 100

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 106

Keywords SEO Search Engine Optimization Website 106

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Backlinko

AUGUST 7, 2024

How to Build an SEO Roadmap Building your SEO roadmap is a matter of: Including all of the work Adding the right level of project-specific context Using a digestible format for different stakeholders on the team Here’s how to start: What to Include in Your SEO Roadmap Larger, more meaningful SEO tasks will always take priority.

SEO 126

SEO Architecture Projects Collaboration 126

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

JULY 26, 2024

Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? What are the most popular content formats? What’s the performance of blogs compared to other channels? Here are some stats.

Blog 90

Blog Blogging Social Media Blogger 90

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. These are links on other trusted real estate websites that point back to your site (hence the name backlink), and theyre how search engines like Google determine the quality and trustworthiness of a piece of content.

SEO 97

SEO Engineering Keywords Website 97

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S.,

Blog Post 80

Blog Post IT Post Writing 80

BKA Content

FEBRUARY 14, 2024

How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? Many creators don’t realize that optimizing video content to rank higher in search results on YouTube and Google is possible. You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video.

Keywords 97

Keywords Search Engine Optimization Script Insurance 97