Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. Likely, you are already using it. AnswerThePublic.

Content Marketing 142

Content Marketing Search Engine Optimization SEO Marketing 142

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Your ranking largely depends on the quality of your web domain.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results.

IT 97

IT Marketing Keywords Search Engine Optimization 97

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Ahrefs

MARCH 14, 2025

Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research … Read more › Below, youll find some we love and use every day, and others were keeping a keen eye on in 2025.

Search Engine Optimization 120

Search Engine Optimization Marketing Engineering Ads 120

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

BKA Content

FEBRUARY 21, 2025

How SEO Helps Your Business Compete for Visibility SEO stands for search engine optimization, and in simple terms, its how you help people find your website on search engines like Google. Running paid ads can get expensive fast. Plus, appearing at the top of search results builds credibility.

SEO 59

SEO Search Engine Optimization Brand Awareness Consulting 59

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Content Marketing 145

Content Marketing Marketing Content Social Media 145

Neil Patel

JANUARY 6, 2021

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Search Engine Optimization 145

Search Engine Optimization SEO Social Media Engineering 145

Credible Content

OCTOBER 19, 2022

To improve your website’s search engine optimization (SEO), copywriting is a crucial component. The words on your website significantly affect how well your site ranks in search results. SEO copywriting is essential to any website’s search engine optimization efforts.

Copywriter 130

Copywriter Copywriting SEO Search Engine Optimization 130

Agency Content Writer

MAY 25, 2023

Before you say you hate writing, consider these powerful blogging tips that I’ve learned over the years as a content author. In this article, I share how to identify your target clients, the benefits of blogging, search engine optimization tips, and free resources for keyword research. You’re free to choose your clients.

Search Engine Optimization 130

Search Engine Optimization Writing Blogging Blog 130

Agency Content Writer

MAY 25, 2023

In this article, I share how to identify your target clients, the benefits of blogging, search engine optimization tips, and free resources for keyword research. Search engines like Google LOVE when we add new content to our websites. Statistics from Hubspot , an industry leader in content creation.

Search Engine Optimization 130

Search Engine Optimization Writing Blogging Blog 130

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Bottom-of-funnel content conversion rates (i.e.,

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

Kristi Hines

JUNE 27, 2021

SEO Certification – In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan. Two certifications for the price of one. Exams are $99 – $150 each. The course costs $2,099.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Neil Patel

OCTOBER 3, 2020

But outranking your competitors with well-optimized SEO pages is not that easy. Search Engine Optimization is a long term commitment. Then you move on to the next step: # 2 Monthly Content Calendar and Scheduling. The first step is to agree upon an optimal strategy with your consultant.

Consulting 144

Consulting SEO Search Engine Optimization Agency 144

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

APRIL 26, 2021

With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube.

Search Engine Optimization 145

Search Engine Optimization Keywords Engineering Promotion 145

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

BKA Content

DECEMBER 12, 2024

How To Fix Broken Internal Links Good search engine optimization (SEO) includes having internal links in content every 200-300 words. Its easy to accumulate broken links when multiple members of your team contribute to and maintain your sites content. Need Help With Your Content, Internal Links, and On-Page SEO?

Search Engine Optimization 59

Search Engine Optimization Content Management System Agency Landing Page 59

Kayleigh Moore

JANUARY 12, 2023

I can 100% guarantee that your content will be better (and perform better!) It includes information about the organization, its audience personas, expected minimums (word count, read time, or some other scope boundary), objectives for content, and successful article examples to study. Content and context. because of it.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Credible Content

SEPTEMBER 8, 2022

Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page.

Writing 130

Writing Content Copywriting Copywriter 130

Neil Patel

AUGUST 10, 2021

Use Ubersuggest to get content ideas, find keywords you should target, and perform a competitive analysis. Here’s an example of the data you can analyze about the search term “personal injury lawyer.”. Create Content That Educates. Provide high-quality content that answers those questions to build trust.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. How do you create content that meets those goals?

Copywriter 144

Copywriter Copywriting SEO Writing 144

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

Content Marketing 122

Content Marketing SEO Marketing Content 122

Melanie Saxton

OCTOBER 23, 2023

LET ME COUNT THE WAYS… See pettisnorman.com and not that effective content creation makes all the difference. Organic SEO Blogging should provide value and is part of your marketing content efforts. Blogging done right is an amazing strategy I provide for feeding search engines and drawing traffic.

Blogger 130

Blogger SEO Search Engine Optimization Blogging 130

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? This flat theme has mint green accent colors and will inspire you to embrace the best side of content marketing.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Neil Patel

SEPTEMBER 28, 2020

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle.

SEO 144

SEO Search Engine Optimization Engineering Keywords 144

BKA Content

SEPTEMBER 25, 2023

How Do Blogs Help SEO: Making the Most Out of Your Website Content You’ve worked hard on your website. Your homepage and service pages are search engine optimized and provide high-quality content. It is how the search engine finds online content and adds it to its index.

Website 105

Website SEO Search Engine Optimization Brand Awareness 105

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

SEO 128

SEO Content Search Engine Optimization Keywords 128

Contently

SEPTEMBER 5, 2024

It requires navigating a maze of regulations and endless rounds of approval before the content gets its moment in the spotlight. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. It’s also key for search engine optimization (SEO).

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Grammarly

JUNE 20, 2023

That’s why most websites aim for the top of search engine results, but how do you convince algorithms that your content is what people are searching for? It gets your online content to the top of search engine results so more people see it. The best strategy is SEO writing.

SEO 105

SEO Writing Search Engine Optimization Content 105

Neil Patel

MARCH 22, 2021

Making a site search engine friendly is the key to the success of search engine optimization. A site must be written in a language that the search engine will recognize such as HTML. In all actuality, search engine optimization is nothing more than simple common sense.

Search Engine Optimization 145

Search Engine Optimization Blogging Blog Keywords 145

Neil Patel

SEPTEMBER 16, 2021

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. If you’re responsible for building and maintaining a website, you’re also partially responsible for making sure it can rank in the search engines. Use the Correct Redirects.

SEO 140

SEO Search Engine Optimization Engineering Website 140

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120