Copywriter Collective

APRIL 11, 2025

But TikTok scripts are a totally different beast: the text is ultra-short, punchy, and designed to make an impact within the first three seconds. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. Identify what content resonates and why.

Script 98

Script Copywriter Copywriting Writing 98

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 129

Ads Content Advertising Utilities 129

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work.

Freelance 261

Freelance Writer Content Proofreader 261

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Text: Is text readable and appropriately sized for mobile screens? Review the keywords to see which ones you’d like to target in content. Matching this intent helps you create content that satisfies users.

Website 115

Website SEO Search Engine Optimization Architecture 115

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. What Does Largest Contentful Paint Even Mean? Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text.

Script 91

Script Content Content Management System Text 91

Grammarly

MARCH 28, 2025

Key takeaways ChatGPT produces humanlike text, making detection challenging. AI detection tools can assess the likelihood that content was AI-generated, but they cant confirm it with certainty. Today, AI-generated content may show up in everything from blog posts to customer service chatsand its getting harder and harder to spot.

Content 71

Content Text Education Writing Style 71

Grammarly

JANUARY 27, 2025

Table of contents What is a GPT (generative pre-trained transformer)? Designed to understand and generate humanlike text, a GPT uses a transformer architecture to perform tasks like answering questions, summarizing, and translating. What does GPT stand for? How does a GPT work?

Architecture 105

Architecture Text Education Creativity 105

Jane Friedman

NOVEMBER 12, 2024

Don’t be afraid to contact people whose voice can enrich your content. A first-hand account or a well-selected quote not only adds credibility to your content but can also be used to break up fact-heavy sections and sustain reader interest. The power of storytelling It may seem obvious but it bears repeating.

Medical 134

Medical Storytelling Writing Style Writer 134

Backlinko

JULY 10, 2024

Further reading: How to Rank Higher on Google in 13 Steps Reduced Page Authority Search engines rank pages based on authority signals, like backlinks , content quality, user experience , and more. Instead of linking to one page for relevant anchor text across your site, you have to selectively link different pages in every location.

Keywords 106

Keywords IT SEO Engineering 106

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. The stakes for quality content have never been higher. Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content.

Script 105

Script Writing Marketing Persuasion 105

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Content Creation 94

Content Creation Copy Text Creativity 94

Grammarly

NOVEMBER 26, 2024

Table of contents What is tokenization in NLP? Tokenization is an NLP method that converts text into numerical formats that machine learning (ML) models can use. When you send your prompt to an LLM such as Anthropic’s Claude , Google’s Gemini , or a member of OpenAI ’s GPT series, the model does not directly read your text.

Text 97

Text Architecture Engineering Writing 97

Backlinko

AUGUST 7, 2024

Find fresh content ideas. For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. This reveals what content we already have on that topic. Or, we’d do the same if we wanted to see what content our competitors had around the keyword.

Keywords 95

Keywords Website Food Text 95

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Express Writers

DECEMBER 19, 2024

In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? own a smartphone.

Content 52

Content Text Content Creator Long Form Content 52

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Grammarly

APRIL 9, 2025

Key takeaways: AI-generated text often follows predictable patterns, such as a steady tone, repetitive phrasing, and structured transitions. Using AI responsibly means including human oversight in the workflows, adding transparency to the work, and properly citing sources and AI involvement. Ever been invited to delve into a topic?

Content 59

Content Text Content Creation Creativity 59

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. 3 User-generated content User-generated content (also known as UGC) is brand-related content created by consumers.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Concerns linger about the accuracy of AI-generated content. And the potential for AI to copy content without proper attribution.

SEO 108

SEO Keywords Website Management 108

Backlinko

JULY 12, 2024

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. Click “ Add to your search ” on an iPhone to find more results by adding more keywords. Like color, objects, text, and more. Remember to enable camera access to take pictures.

Keywords 101

Keywords Text Engineering Website 101

Kristi Hines

JUNE 1, 2023

AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input. Algorithma – Embark on your virtual journey with this immersive life simulation game.

Transportation 264

Transportation Utilities Portfolio Finance 264

Elna Cain

JANUARY 13, 2023

I’ve been using Jasper AI for a year or so and have found it helpful in creating content since I have multiple blogs. If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. Summarize Text. The AI Writing Tool I Use.

Freelance 285

Freelance Writer Script Writing 285

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing?

SEO 59

SEO Writing Content Keywords 59

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

Copywriter 261

Copywriter Copywriting Writing Freelance 261

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

Backlinko

JULY 26, 2024

Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? What are the most popular content formats? What’s the performance of blogs compared to other channels? Here are some stats.

Blog 88

Blog Blogging Social Media Blogger 88

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Ready to learn how to give your content a makeover? Let’s dive in and explore some effective strategies for repurposing content! By understanding what content works, you can make informed decisions on repurposing it.

Blog Post 52

Blog Post Post Blog Blogging 52

Bramework

JANUARY 3, 2025

This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow. Content Enhancement Features include: Adding brand voice. Supplementing with outbound links, FAQs, and tables of content. Example scenarios or key points.

Blog Post 52

Blog Post Writer Script Post 52

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. These are links on other trusted real estate websites that point back to your site (hence the name backlink), and theyre how search engines like Google determine the quality and trustworthiness of a piece of content. Heres how it works.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

MARCH 3, 2025

Think of it as people finding your content naturally when they search for information, products, or services. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads. Their approach?

IT 102

IT Keywords Brand Awareness SEO 102

Neil Patel

DECEMBER 8, 2021

Ever wondered how content goes viral ? In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? Instead, you just need to know how viral content works. What Is Viral Content? You’re not alone. I think so!

Content 143

Content Social Media Promotion Advertising 143

Backlinko

JULY 30, 2024

So that your content attracts more visitors to your website. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. And so creating content around informational keywords is a great way to show potential customers they can trust you. Let’s get started.

Keywords 106

Keywords Sales SEO Digital Marketing 106

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

DECEMBER 29, 2024

per month in Google Ads. ” This type of content works best as detailed guides and tutorials. Plus, answering these questions with high-quality content will help you establish expertise. And create new content to knock your competitors off the SERPs. Their site also ranks for 3K keywords. The best part?

SEO 98

SEO Keywords Contractor Insurance 98