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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Does the copy include elements of story? Is the copy respectful and non-manipulative?

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

But… Are you optimizing that copy and content for Emotional Intelligence? Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging. Let’s break that question into 3 areas. #1

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide.

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Find out more about the Futureproof Copywriting course here… The post 5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. Iterative Refinement: Don’t settle for the first output.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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