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Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Does the copy include elements of story? Is the copy respectful and non-manipulative?
But… Are you optimizing that copy and content for Emotional Intelligence? Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging. Let’s break that question into 3 areas. #1
Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide.
Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Find out more about the Futureproof Copywriting course here… The post 5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.
Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. Iterative Refinement: Don’t settle for the first output.
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating adcopy for a new line of eco-friendly skincare products. It was created by GPT-4.
Getting traffic is easy with adcopy. Boosting your click-through rate requires improving adcopy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.
Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. Btw, check out the Copy Bank Club if you want to see these principles in actionand get an AI prompt JUST like the ones below delivered to your inbox every week, just $20/mo. .”] I included both.
I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media. And sometimes, that takes patience. Sales came in, but not at the level I had dreamed of.
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy.
Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long adcopies that converted like crazy. There were less distractions when Joseph Sugarman wrote his copy.
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. is evolving faster than ever.
AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.
Consider adding some credibility-building statements to your About page. Adding these types of elements will help you increase conversions from visitors to qualified prospects. Warm regards, Susan The post Adding Personal Elements to Your About Us Page appeared first on Susan Greene Copywriter. I wish you all the best.
For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Try this test. Why is that?
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy.
Copy competitors. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads. A consistent 10x return on ad spend (ROAS).
Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. As a freelancer, you should be reaching out to your clients and prospects, saying, “When it comes to copy and content, I can be your human in the loop.” I didn’t just make it up.
Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.
You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?
Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5
You will get a Nonfinal Office Action letter outlining what needs to be added or amended so the trademark office can further consider your request. I attached copies of book award certificates and online award lists to show that others valued and recognized the books with my name. Contact me about my template if you are concerned.
4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I turned an infographic into a LinkedIn carousel (41,905 impressions, 329 likes, 149 comments, 18 reposts).
From time to time it’s necessary for copy editors to have discussions about style. It has the added effect of making you seem more valuable than everyone else because you’re so busy. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it.
I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2. or something similar.
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy.
Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.
Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Does this mean I can rely on AI tools to create emotionally intelligent copy?
” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Adding value—whether it’s through offering a little extra advice, delivering stellar service, or simply making their life easier—will help you stand out.
per page, and theres no guarantee that a book will sell enough copies to earn back that fee. If there are more than 30 chapters, publishers often choose to begin chapters left or right in order to avoid having too many blank pages in the book and adding unnecessarily to the page count and printing cost.
Identify their fears and desires, and you can speak to those emotions in your copy. Here’s an example, assuming I’m preparing to write copy or content about Keurig coffee makers. Based on this, I can at least make a start on my copy… focusing on “convenience, ease of use, and the variety of coffee options available”.
There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. You might write a blog post for a tech startup one day, edit an ebook for a solopreneur the next, and craft website copy for a local business the week after that. Avoid generic copy-paste applications—they’ll get lost in the shuffle.
As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it.
I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2. or something similar.
Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.
In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?
That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. I’m just copying something. It made me think about the people who would be reading my copy and content. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework.
Once you’ve created your schema code, copy and paste it into your website. A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Alternatives: Moz Link Explorer 7. Then, use the next tool to check if the implementation has been done correctly.
I can’t believe this Craigslist ad asks for three free samples. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Consider adding businesses to your client mix, if you only write for magazines.
Is the copy and content created by ChatGPT perfect? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page. Next steps for digital copy and content writers. That includes us, as copy and content writers. No, it isn’t. But that misses the point.
I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I suggest you go a step further and keep copies of your submissions. What can you do?
Click “ Add to your search ” on an iPhone to find more results by adding more keywords. Such as copying it, creating a QR code, saving it, and more. Then, click “ Copy image address ” to get the link for your search query. Remember to enable camera access to take pictures. The app will show results matching your photo.
How to Build an SEO Roadmap Building your SEO roadmap is a matter of: Including all of the work Adding the right level of project-specific context Using a digestible format for different stakeholders on the team Here’s how to start: What to Include in Your SEO Roadmap Larger, more meaningful SEO tasks will always take priority.
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