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Pro with Deep Research to research opportunities for copywriters working with AI. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Check out my course, Futureproof Copywriting.
If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. As copywriters, we know the importance of voice of customer data. Time is my most valuable asset.
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Its ROI-ready copywriting for $20 a month. Your copy must feel just as effortless for your readers eyes to navigate.
Why do businesses and organizations need professional copywriting services? You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote.
Whats the secret to copywriting in 2025? Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry.
Companies find it hard to resist the math of using AI to write at least some of their copy and content. As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page.
Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide.
But… Are you optimizing that copy and content for Emotional Intelligence? Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging. Let’s break that question into 3 areas. #1
How can you increase the chances of the right people clicking on your ads? You need to learn how to write adcopy that converts. AI tools can help you write adcopy that produces results. 6 Ways AI Can Help You Write Good PPC AdCopy. Many tools can help you write adcopy.
As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. Which brings us, rather neatly, to the second point we must consider.
Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Find out more about the Futureproof Copywriting course here… The post 5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.
A role perfectly suited for sharp, adaptive freelance copywriters. For those in the copywriting world, the transition to TikTok scripting is more than just viable, its strategic. Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge.
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic adcopy drafts that align with her findings.
And yes, some of those advances will impact our work as freelance copywriters. All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. You can do that for your clients by adding a layer of emotion to the AI output. You need a plan. Or you can fall behind.
Most ads are a waste of money. I’ve compiled a list of 12 adcopywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google AdsCopy Strategies.
Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media adcopy that designed to convert. Not sure if you should run ads, or what your budget should be?
A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.
Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Here’s an example of a piece of copywriting from Mike: 2.
If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy.
Great copywriting can move mountains. But in reality, it was the copy that did the heavy lifting. That’s the power of copywriting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales.
A professional copywriter can write product descriptions that attract investors and persuade them to buy. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. Add a Freelance Copywriter to Your Team. Ad campaigns. Start with Your Website.
A skilled copywriter can craft copy that: Attracts prospective customers. An Affordable, Experienced Copywriter. Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I specialize in writing copy that generates leads and sales. I specialize in writing copy that generates leads and sales.
Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. As a freelancer, you should be reaching out to your clients and prospects, saying, “When it comes to copy and content, I can be your human in the loop.” I didn’t just make it up.
Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? I’ll give you an example.
Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Copywriting steps by Joseph Sugarman. Make them want to know what comes next.
The copywriting could be more dynamic. Plenty of wedding companies struggle with copywriting their marketing materials. And a talented, experienced wedding copywriter should be part of YOUR team. A wedding copywriter could help you stand out in the crowded field and land more projects. Ad campaigns. Get a quote.
You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. Writing product descriptions and marketing copy for your beauty products takes skills and experience. Use good copy to stoke sales! Ad campaigns.
Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Maintain Conversational Copy.
But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. And plenty of space for long-copyads. There is no online equivalent of those big, full-page or half-page ads we see in newspapers and magazine. The ads became smaller, and the copy had to be shorter.
What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.
There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of adcopy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.
It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!
Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.
SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Write for your audience first.
A coaching copywriter can help you market your services in a variety of ways, starting with a professional website. Copywriting Your Coaching Website. It’s also the hub of your marketing, the place that all other assets drive traffic to – i.e. your brochure, ads and social media posts should include your website URL.
Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%
My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Identify their fears and desires, and you can speak to those emotions in your copy. Identify their fears and desires, and you can speak to those emotions in your copy. But you absolutely can make a start with tools like ChatGPT.
To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.
For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Claude can assist with tasks like AI copywriting and content generation, too. Then, click Compose to generate more copy. Use a friendly, upbeat tone of voice.
What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.
Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Does this mean I can rely on AI tools to create emotionally intelligent copy?
” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. As a copywriter that offers this service, why not let ChatGPT help you with ideation?
3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.
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