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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. The promotional content focuses on Alex’s emotional journey from despair to triumph. But… AI output can feel dry and generic.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Amazons free promotions: a game changer One of the most underrated marketing tools for self-published authors is Amazons free promotion days for Kindle books. And sometimes, that takes patience. At first, I felt frustrated.

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How to Promote Word-of-Mouth Referrals Through Paid Ads

Neil Patel

That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Promote Engagement Through User-Generated Content. How to Target Word-of-Mouth Referred Customers in Paid Ads. Below is a step-by-step guide on how to target referred customers with paid ads.

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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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