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Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Does the copy include elements of story? Is the copy respectful and non-manipulative?
For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your SalesCopy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Try this test.
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their salescopy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating adcopy for a new line of eco-friendly skincare products.
Imagine this … Henrietta is reading your salescopy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, salescopy remains superficial. Yes, most copy explains the features and benefits of a product or service. You hear the tills ringing.
As we step into 2025, the world of digital marketing (much less salescopy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. right here.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their salescopy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy.
It’s not the same when you read salescopy, eh? Pushy sales talk. Salescopy often turns readers off. So, what if you could write salescopy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.
In their salescopy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Honesty builds trust.
Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5
Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. In salescopy, we don’t let readers wait long to find out the answers on questions. In Apple’s copy, I detect a joy in language, an appreciation of words. People are eager to learn.
I can’t believe this Craigslist ad asks for three free samples. LinkedIn recommendations make the sale! Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Stop responding to Craigslist ads.
It can also showcase different types of writing you do as a copywriter, like email copy or salescopy. I just added the URL and a link to my website for my first freelance writing pitch. Adding a copyright notice to protect your online writing portfolio 2. So, how do you create an easy online writing portfolio?
A copywriter who understands financial planning and precious metals investing could help you improve your web copy to generate more traffic and turn more visitors into customers. Work with a professional copywriter to create compelling web copy. She can write: Compelling web copy, especially for your Home and About Us pages.
The post How Being a Good Listener Can Help You Write Effective SalesCopy appeared first on ProBlogger. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. This practice alone can give you the bulk of your copy. You need to listen.
Regardless of which approach works best for your product, quality photos can attract and convert attention, drive sales, and increase your Amazon sale rank. Write Good SalesCopy. To help your product stand out from the crowd and drive more purchases, write thoughtful salescopy for each of your product listings.
It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. Create two versions of the same ad, landing page, etc.
Adding a wedding copywriter to your team allows you to stay focused on creating stunning celebrations rather than stressing over backend business practices like marketing. . She can write: Web copy to promote your wedding services. SEO copy to drive traffic to your website. Ad campaigns. Get Professional Wedding Copy.
A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. Writing product descriptions and marketing copy for your beauty products takes skills and experience. Use good copy to stoke sales! SEO copy to drive traffic to your website. Ad campaigns.
Prioritize Brevity and Clarity Over Flowery Words Good salescopies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points.
How Copywriting Evolved Over Time Old copy hacks will tell you copywriting is the art and science of crafting writing that sells. You can still define it in much the same way, broadly: “Writing that helps make a sale.” How the copy helps make a sale may differ. Therefore, that info content is copy, too.
How Being a Good Listener Can Help You Write Effective SalesCopy . Today, I want to talk about writing great salescopy. Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media. In Today’s Episode How to Write Effective SalesCopy.
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Picture this: an ad campaign filled with vivid images but no words, just silent messages. Why does their copy work? But what exactly is copywriting? Its primary objective?
It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Rethink the Need for Advertising.
In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing adcopy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website SalesCopy.
However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.
Let’s talk about your salescopy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. Let’s jump in! What do you think?
It could be how it looks (a design feature), how you can use it (a functional feature) or what it comes with (an added-value feature). Use a bold heading to grab your reader’s attention and back this up with short, sharp copy and eye-catching imagery. Make sure they are easy to read and stand out from the rest of your copy.
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Note: While AI tools can help streamline your efforts (and even improve your copy), we recommend you learn the basics of great copywriting first.
The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e., copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. Persuasive writing is at the core of all good marketing copy.
They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.
A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. What a Swipe File is NOT We’re not talking about copying. that can be used to inspire your writing and boost your skills. That’s plagiarism. Gmail Yep, Gmail.
Professional Certificate in Digital Marketing + PCM – Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Direct-Response Copywriter – Learn the secret strategies for crafting gripping salescopy that seizes attention and sparks desire for your product or service.
The adcopy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your salescopy read.
Well, you can either wait until they post job ads, then compete against everyone else who applies…. They could use someone to do their research, proofreading, copy editing jobs, etc. Reverse-Engineer Writing Samples From Job Ads. Most job ads ask for relevant writing samples. That’s where you come in.
I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. With direct response copy , you want the prospect to take action immediately. Here’s the one we use for Paid to Write.
For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years. They want results and they won’t let their human brain function be swayed by fancy copy that doesn’t give at least a sneak peek of the results that they can expect. That’s exactly what their cognitive function wants.
Writing copy isn’t limited to just the written word either. When you hear an ad on the radio or watch a commercial on TV, a copywriter wrote that. Each stakeholder will have different concerns and require unique sales material. And on another, you may find yourself crafting clever billboard copy for Shopify: 2.
How Being a Good Listener Can Help You Write Effective SalesCopy . Today, I want to talk about writing great salescopy. Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media. In Today’s Episode How to Write Effective SalesCopy.
You are trying to sell something with your words, and sometimes this is referred to as “salescopy.” Every great piece of copy I’ve ever read, I knew it was great because I simply kept reading it! Web copywriting is any text that is written with the purpose of advertising and marketing on the internet. Absolutely.
People read for information , not for a salesad. If you make your content too sales-oriented, you will lose your target audience. The whole idea of a blog is to step away from the salescopy that is on your website about your brand and offer something free for your potential customers that has value.
You’ve heard you can move your website browsers into buyers simply by writing effective copy. It’s the same thing with marketing copy. Tip #1: Clear Objectives for Conversion Copy Searchers are looking to solve a problem. Hence the short window of opportunity you have to grab attention and keep them reading your salescopy.
Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. “ Ogilvy cemented his legacy with magazine ads for Rolls Royce, Hathaway Shirts, and Schweppes. .
Ad Campaigns: There’s no denying that organic traffic is great, but growing your audience isn’t done overnight. If you want to speed up the process, you can invest in ad campaigns on social media or Google to gain exposure quickly. That’s a good reminder that you shouldn’t copy others in your industry and stick to being yourself.
And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.
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