Jane Friedman

JANUARY 7, 2025

per page, and theres no guarantee that a book will sell enough copies to earn back that fee. The main text is almost always set in a serif font. Some commonly used fonts are Garamond, Minion, Sabon, and Caslon, but there are many other fonts that work well for the main text.

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Text Publishing Publisher Publishing 135

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. stars out of 5 ( 1,100+ reviews ) Capterra Review 4.8

Content Creation 94

Content Creation Copy Text Creativity 94

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Promotion 134

Neil Patel

DECEMBER 14, 2020

Amazon Ads. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. Keyword research is the secret sauce of any advanced Amazon ad strategy. You can bet your rivals on Amazon are.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

SEPTEMBER 11, 2020

Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. These include: Yelp Ads Yelp Deals Yelp Reservations Business Highlights Profile upgrades. So even if only a few hundred consumers per month see your ad, the likelihood of your ad being displayed to a potential customer is high.

Ads 145

Ads Landing Page Advertising Sales 145

Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MAY 21, 2021

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns. 5 Excel Tricks to Use in Paid Ad Campaigns. Excel spreadsheets can do just that.

Ads 136

Ads Keywords Management Text 136

Nick Ursborne

APRIL 6, 2024

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. This is why you need a Human In The Loop (HITL) Yes, HITL is a real thing. I didn’t just make it up.

Copywriting 260

Copywriting Copywriter Writing Freelance 260

Neil Patel

JULY 9, 2021

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. To be included in news XML’s your reporting must be original, honest, and well-structured with quality anchor texts, meta tags, and an authoritative voice. Don’t copy from other sites.

Ads 145

Ads Website Search Engine Optimization Engineering 145

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. There were less distractions when Joseph Sugarman wrote his copy.

Copy 130

Copy Copywriting Copywriter Writing 130

Elna Cain

JANUARY 13, 2023

” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.

Freelance 285

Freelance Writer Script Writing 285

Backlinko

JULY 12, 2024

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. Click “ Add to your search ” on an iPhone to find more results by adding more keywords. Like color, objects, text, and more. Such as copying it, creating a QR code, saving it, and more.

Keywords 101

Keywords Text Engineering Website 101

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

Ads 104

Ads Advertising Text Social Media 104

Grammarly

JANUARY 27, 2025

Designed to understand and generate humanlike text, a GPT uses a transformer architecture to perform tasks like answering questions, summarizing, and translating. As a type of large language model (LLM) , GPTs are trained to process and analyze vast amounts of text data, enabling it to understand and generate humanlike language.

Architecture 105

Architecture Text Education Creativity 105

Backlinko

JULY 22, 2024

Text: Is text readable and appropriately sized for mobile screens? Target Relevant Keywords When writing copy for your website, integrate relevant keywords on each page. This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about.

Website 115

Website SEO Search Engine Optimization Architecture 115

Backlinko

JANUARY 6, 2025

Copy competitors. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads. A consistent 10x return on ad spend (ROAS).

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Pick an Ad Theme and Find Customer Reviews on That Theme Ads can be powerful and evoke complex emotions.

Ads 130

Ads Digital Marketing Social Media Advertising 130

Grammarly

DECEMBER 7, 2023

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!

Text 105

Text Construction Communication Collaboration 105

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it.

Copywriter 98

Copywriter Copywriting SEO Government 98

Grammarly

MARCH 30, 2024

Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly How to cite a paraphrase Paraphrasing is when you restate someone else’s text or speech in your own words, keeping the original meaning. Quotation marks are only for direct quotes, where you copy the original source’s wording exactly.

Text 100

Text Copy Writing Publishing 100

ContentWriters

DECEMBER 14, 2022

Agents must promote their business with real estate copy that sells. How can you create such copy regularly? This guide will explain the basic elements of writing excellent real estate copy to help you create appealing content for your target audience. The Definition of “Copy”. The Importance of Good Real Estate Copy.

Copy 98

Copy Writing Persuasion Landing Page 98

Express Writers

FEBRUARY 21, 2023

Consider this example below from a recent email we sent about Express Writers University While it might seem like an infographic is just an alternative way to deliver information, imagine how this information would look if it were simple text. Your copy should concisely describe the data for each chart.

Copy 98

Copy Writing Text Copywriting 98

Grammarly

APRIL 9, 2025

Key takeaways ChatGPT generates text based on the data it was trained on, raising concerns about plagiarism. In this article, we examine how ChatGPT generates text, whether it can be considered plagiarism, how to detect AI-written text, and best practices for using AI responsibly. Is ChatGPT itself plagiarism?

Writing 59

Writing Text Copy Construction 59

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Grammarly

DECEMBER 2, 2022

Within our docs, one thing we often say is that adding the SDK to your app is fast, that adding the SDK to applications only takes a few minutes. Is adding the SDK to an application actually fast? In this article I’ll explain how you can create a Google Site that leverages the Grammarly’s Text Editor SDK.

Ads 98

Ads Script Text Writing Style 98

Nick Ursborne

NOVEMBER 25, 2023

You write a prompt, and the AI comes back with written text. Is the copy and content created by ChatGPT perfect? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page. Next steps for digital copy and content writers. Same with AI-generated writing.

Writer 225

Writer Copywriting Copywriter IT 225

Express Writers

NOVEMBER 29, 2022

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. It can be easy to laser focus on weaving keywords into your copy, but that can distract from giving your readers a useful experience. Can I still optimize web copy with keywords? 7 Ways to Create Quality Content for Your Reader.

Copy 105

Copy Keywords Content Utilities 105

Enchanting Marketing

NOVEMBER 14, 2023

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? In sales copy, we don’t let readers wait long to find out the answers on questions.

Writing 206

Writing Sales Copy Text Copy 206

Contently

OCTOBER 3, 2024

The only drawback is that you must have a Google Ads account to access the tool. However, you don’t have to use Google Ads; you can just register for an account. Users copy and paste their content into Clearscope’s text editor. You can find Keyword Planner under the “tools and settings” option in the navigation bar.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Make a Living Writing

DECEMBER 10, 2024

While the list of companies actively soliciting copy-only submissions is short, the stack of dollar bills you have the potential to earn with these companies is fairly tall. We prefer text that is flexible enough to be used with a variety of images.” “We periodically email images to writers and ask for copy to be written.”

Freelance 98

Freelance Writing Portfolio Editorial 98

Grammarly

MARCH 28, 2025

Key takeaways ChatGPT produces humanlike text, making detection challenging. ChatGPT capabilities When a user enters a prompt, ChatGPT processes and generates text based on patterns in data. While it can produce coherent text, its responses are based on existing data and may require review for accuracy and relevance.

Content 71

Content Text Education Writing Style 71

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” And the potential for AI to copy content without proper attribution. What Are AI Overviews? AI Overviews vary in layout. Boosting readability.

SEO 108

SEO Keywords Website Management 108

Backlinko

DECEMBER 29, 2024

per month in Google Ads. You’ll also want to add descriptive alt text to your images. For example, alt text for this image could be: Professional plumber in uniform inspecting under-sink plumbing while showing digital tablet to homeowner in kitchen. Pro tip: Create unique content for each location pagedont copy/paste.

SEO 98

SEO Keywords Contractor Insurance 98