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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. The ad pictured a woman, but with a typewriter placed where her head would be. So you come up with hundreds of lines.

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People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging. Sounds pretty simple, right?

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People Round-Up, Mid-December 2022

Publishing Trends

Rick Rekedal joins David C Cook as Chief Creative Officer. Previously she was Lead Creative Executive for Co-Productions and Partnerships at Realm. Robert Imfeld is now Director of Marketing at HarperCollins Children’s Books. Deb Wood has been promoted to VP and Creative Director at Abrams.

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People Round-Up, Mid-October 2022

Publishing Trends

At Artistique International , Helen Biles , lately Creative Director at HarperCollins , joins as Global Manager. Sridhar Reddy continues as Publisher, while Kevin Meek becomes CEO; Josh Bernstein moves up to President; Aleksey Zelenderg moves up to CTO; and Courtney Menard becomes Creative Director. DULY NOTED.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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