The Creative Penn

JUNE 29, 2023

As we've developed, we've added all these other parts of the picture because different writers have different struggles. As the creative director, you are driving. My ideas, it coming back to me, me thinking of some other idea, editing the words, putting them back in, adding some more, editing by hand, putting it back in again.

Writing 98

Writing Prose Creativity Engineering 98

The Creative Penn

NOVEMBER 4, 2022

But I have to also make sure that my book covers match the art I don't want, like if I'm using Facebook ads, and my art is amazing. So instead of just like with an ad, instead of putting one vampire, I can put a Facebook post with 100 Vampires and my blurb and my book. And the advantage is that people don't really click or share an ad.

Concept 98

Concept Text Creativity Social Media 98

The Creative Penn

DECEMBER 9, 2022

We all worked in the same Google Docs, we wrote over each other, we added comments to each other, we struck out each other's lines and put in new ones. But to me, the writer, the artist, is the creative director. So I suppose my experience is that like, I used to work in a very big writers room, there was seven of us.

Writing 98

Writing Creativity Writer Publisher 98

Backlinko

JULY 12, 2024

We spoke to John Skinner , Creative Director at Candour, to learn a common interview question he asks senior SEOs. For example, I covered the basics, like making sure the listing information was up to date and adding professional photos. I’d also look to see if there were a lot of ads throughout the website.

SEO 109

SEO Keywords Agency Landing Page 109