Jane Friedman

OCTOBER 16, 2024

Creativity can feel a lot like those unreliable game cartridges. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Sometimes it worked; sometimes it didn’t.

Creativity 138

Creativity Writing Manufacturing Projects 138

Caroline Gibson

JANUARY 4, 2023

Wondering how to create a good radio ad? I asked two award-winning ad industry experts to share their top tips on making an ear-catching radio commercial. Listen to radio – whether it’s ads, plays or podcasts. The effect that Tim can make to help create a good radio ad as a result of these changes can be jaw-dropping.

Ads 182

Ads Script Freelance Copywriting Copywriter 182

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. It also generates outlines and creative content. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

IT 113

IT Medical Architecture Manufacturing 113

The Creative Penn

JANUARY 1, 2025

2024 was a year of consolidation as I got my creative house in order and began to shift my creative and business processes. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. I would love Meta Ads and Amazon Ads to have specialised agents we can use for book marketing.

Creativity 52

Creativity Publishing Publisher Publishing 52

Ashleyn Writes

JANUARY 10, 2025

Today, Im sharing five AI prompts that Ill carry into this yearand Im convinced theyll supercharge your creativity and efficiency too. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. CG: Radio used to be an underrated medium for ads. PM: Yes, it used to be seen as a dying medium; creatives just wanted to make TV.

Creativity 130

Creativity Freelance Copywriting Script Copywriter 130

Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Stories help us make sense of our life, seek creative solutions, find connections, and to experience empathy for others. Published by Muse Publications LLC. I’m a storyteller.

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Storytelling Transportation Creativity Writer 129

Jane Friedman

JANUARY 8, 2025

Photo by Quentin Guiot Todays post, the first in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes #becomingunstuck is an ongoing process. When we spoke during that period, I could hear the added tension in her voice. On a short deadline. The struggle was real.

IT 136

IT Creativity Projects Writer 136

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. Updating and repurposing requires a different creative mindset from creating something new.

Post 130

Post Content Creation Storytelling Creativity 130

Jane Friedman

FEBRUARY 5, 2025

Photo by Anna Shvets Todays post, the fifth in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ), author of FLOAT Becoming Unstuck for Writers , now in its second edition. Accept some inevitable chaos Another is to accept the erratic nature of the creative process, which is rarely linear or swift.

Creativity 133

Creativity Text Projects Writer 133

Kayleigh Moore

FEBRUARY 14, 2025

Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Were writing the script of our lives in real-time: making snap judgments, ad-libbing dialogue, wardrobing, etc. But by writing fiction, we get a rare opportunity to hop inside our own minds.

Writing 173

Writing Script Concept Writer 173

The Creative Penn

JANUARY 13, 2025

How can you balance creativity with business in order to have a profitable, long-term author career? In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].

Creativity 52

Creativity Social Media Publishing Publisher 52

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 129

Ads Content Advertising Utilities 129

Jane Friedman

MARCH 25, 2025

Creativity in structure A significant part of a novels creativity lies in the manipulation of its structure, as we will see in the following examples. This final section is about tying up loose ends and cementing the storys emotional impact.

Prose 140

Prose Architecture Storytelling Engagement 140

Freelance Writing Jobs

FEBRUARY 28, 2024

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail Copywriting vs. Creative Writing: 7 Differences to Consider Here are some things to consider if you’re a creative writer who is exploring retail copywriting for the first time. Retail clients have different needs.

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Retail Creativity Writing Sales Copy 103

Grammarly

JANUARY 27, 2025

Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. Unlike models focused solely on classification or prediction, GPTs generate original outputs such as text, code, or creative content.

Architecture 105

Architecture Text Education Creativity 105

Backlinko

JANUARY 6, 2025

And Jake attributes much of their success to creative content. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Jane Friedman

APRIL 1, 2025

I didnt have thousands of dollars, but I did/do only have one nameone I wanted to reserve for my creative works and publications. You will get a Nonfinal Office Action letter outlining what needs to be added or amended so the trademark office can further consider your request.

IT 131

IT Government Publishing Publisher 131

The Creative Penn

JANUARY 1, 2024

2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative and business processes — as well as writing and creating, plus surfing the wave of more change ahead. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Creativity 98

Creativity Advertising Projects Sales 98

Backlinko

JULY 26, 2024

Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 It offers creative suggestions (which you can accept or discard) to convey your ideas clearly and improve readability. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more.

Content Creation 96

Content Creation Copy Text Creativity 96

The Creative Penn

DECEMBER 29, 2024

Another year ends, and once more, it's time to reflect on our creative goals. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. I am the kind of creative who enjoys wrangling chaos and I can be a whirlwind of creative energy. Did you achieve everything you wanted to?

Creativity 52

Creativity Projects Social Media Publishing 52

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

Script 105

Script Writing Marketing Persuasion 105

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

The Creative Penn

DECEMBER 31, 2023

Another year ends, and once more, it's time to reflect on our creative goals. If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on planning for the year ahead, AI and creative business, plus discounts, early access, and more. Did you achieve everything you wanted to?

Creativity 98

Creativity Retail Advertising Sales 98

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

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Blogging Blog Medical Finance 103

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity.

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Freelance Writer Portfolio Projects 130

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Consider adding businesses to your client mix, if you only write for magazines.

Writing 97

Writing Freelance Social Media Writer 97

Ashleyn Writes

JANUARY 8, 2025

Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Algorithms are dialed in; ads feel like theyre reading your mind. Seriously, 10-15 minutes just on the hook isnt overkill. It’s do or die these days. Long copy still works in 2025, but boring or overwhelming copy doesnt.

Copywriter 130

Copywriter Copywriting Copy Sales 130

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ads Brand Awareness Search Engine Optimization Advertising 98

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! But… I don’t get much pleasure from writing like that. Now I feel empowered.

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Copywriter Copywriting Writing Landing Page 235

Kristi Hines

AUGUST 2, 2023

This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Buffer

NOVEMBER 12, 2024

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. What is Creative Commons? Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.

Social Media 80

Social Media Creativity Recruitment Media 80

Caroline Gibson

JULY 31, 2024

It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is. Other options? When to apply?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Content Finance Concept 101

Elna Cain

APRIL 1, 2024

For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” A while back, a marketing manager contacted me on LinkedIn and asked about my ad skills.

Freelance 206

Freelance Writer Finance Copywriter 206

The Creative Penn

JANUARY 26, 2024

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. How our human creative drive and connection is our real differentiator. Like Meta, for example, Meta ads. Or Amazon ads, Amazon, of course, is driven by AI. Joanna: Fantastic.

Creativity 98

Creativity Concept Text Writing 98