Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. And Jake attributes much of their success to creative content. Look for patterns in engagement and sales attribution. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

JULY 19, 2021

If you want to increase your reach even further, Instagram ads are the way to go. If you’re not quite sure how to use Instagram ads or you’re worried about how much they cost, read on to find out how you can run effective Instagram ads on any budget. Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16

Ads 145

Ads Advertising Entertainment Promotion 145

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. and converted at 8.8%.

Copywriting 130

Copywriting Copywriter Copy Sales 130

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

AUGUST 20, 2021

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad. 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something. Use Creative Copy.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

DECEMBER 9, 2020

If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. These tools can save you time, improve campaign performance, and reduce wasted ad spends. PPC automation refers to the system that charges marketers every time their ad is clicked. What a relief.

Ads 145

Ads Script Advertising Agency 145

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

Sales 145

Sales Social Media Retail Engineering 145

The Creative Penn

JANUARY 1, 2025

2024 was a year of consolidation as I got my creative house in order and began to shift my creative and business processes. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. I would love Meta Ads and Amazon Ads to have specialised agents we can use for book marketing.

Creativity 52

Creativity Publisher Publishing Publishing 52

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 You can train ChatGPT using your own dataset.

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. AI can help you with that.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Neil Patel

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

Ads 132

Ads Advertising Collaboration Copy 132

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This rising star niche sits in a sweet spot.

Blog 103

Blog Blogging Medical Finance 103

Neil Patel

MARCH 19, 2021

This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. Trust, brand loyalty, reputation, and security are critical to paid ad campaigns targeting baby boomers. Why You Should Target Baby Boomers Through Paid Ads. Strategies for Targeting Baby Boomers Through Paid Ads.

Ads 145

Ads Advertising Entertainment Brand 145

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Ashleyn Writes

APRIL 7, 2022

Are you ready to grow your reach, get new eyes on your offers, and drive some sales? Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 21, 2021

Today, the customer experience is one of the most crucial parts of the sales process, especially when it comes to word-of-mouth recommendations and social sharing. How to Target Word-of-Mouth Referred Customers in Paid Ads. Below is a step-by-step guide on how to target referred customers with paid ads. Choose an Ad Platform.

Ads 136

Ads Promotion Social Media Advertising 136

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Ads 129

Ads Content Advertising Utilities 129

Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. Instagram Shop.

Sales 143

Sales Social Media Promotion Brand 143

The Creative Penn

JANUARY 13, 2025

How can you balance creativity with business in order to have a profitable, long-term author career? In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].

Creativity 52

Creativity Social Media Publisher Publishing 52

Freelance Writing Jobs

FEBRUARY 28, 2024

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Retail clients have different needs. Focus on making clear, concise statements.

Retail 100

Retail Creativity Writing Sales Copy 100

Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. That’s a big drop in 2 months. Something had to change.

Ads 98

Ads Advertising Creativity Sales 98

Credible Content

SEPTEMBER 12, 2022

Here is another example of a Volkswagen ad that shows the power of the slippery slide in copywriting: Volkswagen ad crooked wheels. The remaining copy of the ad explains that the crooked wheels in the car are not a defect but a feature. Is slippery slide in copywriting just about an ad or web page? Its wheels are crooked.

Concept 130

Concept Copywriting Copywriter Sales 130

Kristi Hines

AUGUST 2, 2023

This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. These can be used in your online store, blog, or social media ads.

Utilities 246

Utilities Transportation Medical Content Creation 246

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! But… I don’t get much pleasure from writing like that. A good feeling!

Copywriting 237

Copywriting Copywriter Writing Landing Page 237

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. LinkedIn recommendations make the sale! Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Stop responding to Craigslist ads.

Writing 97

Writing Freelance Social Media Writer 97

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You read how fantastic a product is.

Sales Copy 182

Sales Copy Storytelling Copywriting Copywriter 182

The Creative Penn

JANUARY 1, 2024

2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative and business processes — as well as writing and creating, plus surfing the wave of more change ahead. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Creativity 98

Creativity Advertising Projects Sales 98

Grammarly

NOVEMBER 21, 2024

Cover letters don’t have to be creative, but if they are, it’s an added bonus. For modern or creative companies, a simpler header and conversational tone can work well. I was their youngest employee to be promoted to Senior Sales Representative in just under two years. 7 Use the correct format.

Electronics 105

Electronics Sales Management Communication 105

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

The Creative Penn

DECEMBER 31, 2023

Another year ends, and once more, it's time to reflect on our creative goals. If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on planning for the year ahead, AI and creative business, plus discounts, early access, and more. Did you achieve everything you wanted to?

Creativity 98

Creativity Retail Advertising Sales 98

The Creative Penn

DECEMBER 29, 2024

Another year ends, and once more, it's time to reflect on our creative goals. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. I am the kind of creative who enjoys wrangling chaos and I can be a whirlwind of creative energy. It's not for sale at all right now.

Creativity 52

Creativity Projects Social Media Publishing 52

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. 10/word to $.50/word

Content Writer 239

Content Writer Writer Content Writing 239

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

MARCH 25, 2021

These new customers have real buying power—–combined, they influence more than $350 billion in annual sales in the US. When you look at these stats, it’s no surprise brands across the globe are jumping on board and finding creative ways to sell products on TikTok. How to Set up an Account in TikTok That Will Drive Sales.

Landing Page 141

Landing Page Social Media Advertising Sales 141

The Creative Penn

AUGUST 25, 2024

Join my Community at Patreon.com/thecreativepenn Andrea Wilk (AD Wilk) is the German author of more than 30 books across romance, thriller, and non-fiction. She's also the author of the book in English, 15 Keys to Set your Creative Mind for Success and Happiness. You're a multi-passionate creative. I'm so excited.

Publisher 98

Publisher Publishing Publishing Ads 98

The Creative Penn

AUGUST 7, 2023

How can authors reframe marketing to be more of a positive choice, something even creative and worth investing in? I feel like this is something that authors struggle with, because on the one hand, we feel like we're artists and creatives, so we don't want to think that our book is the same as any other product.

Ads 98

Ads Marketing Retail Publisher 98