Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Creativity comes from asking “what if.” Content marketers own storytelling.

Creativity 104

Creativity Storytelling Content Food 104

Melanie Saxton

OCTOBER 23, 2023

Well, rather than maintaining a Google account and setting up pay-per-click ads, some businesses rely on publishing customized SEO blogging content right from their own websites to feed search engines. Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc.

Blogger 130

Blogger SEO Search Engine Optimization Blog 130

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). DoorDash’s Heartwarming & Circumstances-Sensitive Ad DoorDash launched this ad in the thick of the pandemic when social distance had impacted thousands of livelihoods.

Social Media 126

Social Media Media Marketing Storytelling 126

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! But… I don’t get much pleasure from writing like that. Now I feel empowered.

Copywriting 235

Copywriting Copywriter Writing Landing Page 235

Jane Friedman

OCTOBER 11, 2023

Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers. I was raising a child so hedged my bets by double majoring in developmental psychology and creative writing. It also features first-page critiques. Want to be considered? Expires Dec. Expires Dec.

Writing 126

Writing Storytelling Creativity Writer 126

Backlinko

SEPTEMBER 6, 2024

AI is there to help you become a more efficient and creative copywriter. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Which means the copy is typically limited in its creativity.

Copywriter 76

Copywriter Copywriting Ad Copy Landing Page 76

iWriter

JULY 8, 2024

The right content, from storytelling to trending topics, can make your videos stand out. Simple, clear, and creative scripts are key to connecting with your audience. Behind-the-Scenes Footage Behind-the-scenes footage is a fantastic way to give your audience a glimpse into your creative process.

Content Creation 52

Content Creation Projects Engagement Script 52

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! Use Storytelling to be Personal. But what is a byline? A Simple Byline Formula. Incentive/Link].

Portfolio 154

Portfolio IT Freelance Storytelling 154

Ashleyn Writes

AUGUST 12, 2022

How to write on-brand microcopy I believe in the power of copywriting because it has a knack for storytelling and relating to your audience. Use power words There’s no doubt that part of writing good microcopy is adding an element of sales pitching to it. Is it perhaps too creative to understand? Is it simple? Gimmie that guide!

Brand 130

Brand IT Copywriting Copywriter 130

Content Writing

DECEMBER 20, 2022

Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Perhaps it is the most succinct form of creative writing that requires specific writing style. Cost-per-mills (CPM ads). Social media Posts.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Creative Little World

OCTOBER 26, 2023

We will explore the uncharted territories of AI’s impact on copywriting, its robust potential as a tool and the collaborative symphony it can create with human creativity. By embracing the collaboration between AI and human writers, you can leverage AI’s efficiency while retaining your creative expertise.

Copywriter 52

Copywriter Copywriting Ad Copy Storytelling 52

Credible Content

JUNE 23, 2023

A pop-up ad that says “Don’t Miss This Limited-Time Offer! Leveraging Emotional Appeal: Direct response copywriters understand how to tap into emotions and leverage storytelling techniques to create a strong emotional connection with your audience, compelling them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. Don’t forget your CTA or ads. There are a couple of different options, but the main feature paid accounts offer is allowing you to leverage Google ads for yourself.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Jane Friedman

OCTOBER 11, 2023

Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers. I was raising a child so hedged my bets by double majoring in developmental psychology and creative writing. It also features first-page critiques. Want to be considered? Expires Dec. Expires Dec.

Writing 81

Writing Storytelling Creativity Writer 81

Copywriter Collective

AUGUST 20, 2024

I added LSI words like “Pixar,” “movie,” and other related terms for searchers to get relevant query results. The age of AI content brings the enduring importance of human creativity and innovation. They help it understand the context and topic of your content asset better. Say I write a blog post about cars.

Copywriter 64

Copywriter Copywriting SEO Text 64

Neil Patel

AUGUST 4, 2021

Educational videos are all about adding value to your audience. Instead of stressing out over every minor detail, just dive into the creative process. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller. Overall, balance storytelling and metrics.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Income Diary

OCTOBER 19, 2024

In the world of content creation, time and creativity are two of the most valuable resources at our disposal. Speechify Studio – Add Realistic AI Voiceover to Videos in a Matter of Seconds Similar to MURF.AI, Speechify Studio is an all-in-one AI-powered creative suite designed for content creators.

Content Creation 52

Content Creation Content Engineering Sales 52

Neil Patel

APRIL 5, 2021

Without creative marketing campaigns, the food industry could be pretty dull. In this Jif Peanut Butter ad , a beating heart communicates the excitement and love that the world has come to feel for Jif. In this Twitter ad, @GoldfishSmiles used narrative video to tell a classic St. What Makes Food Advertisements Unique?

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 106

Storytelling Content Entertainment Script 106

Elna Cain

JANUARY 12, 2023

You can make money at home as a content writer by producing creative social media content such as posts and quizzes and helping companies reply to comments and reach potential customers. Businesses often seek writers formally trained in media writing and wickedly good storytellers. Pinterest Ads. Instagram Ads.

Content Writer 162

Content Writer Writer Medical Copywriting 162

Content Marketing Institute

JANUARY 31, 2018

More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Jane Friedman

OCTOBER 25, 2023

Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers. Such an explanation would have the added advantage of addressing your concern that some readers will find the duck hunt off-putting.) It also features first-page critiques. Expires Dec. Best of luck!

Storytelling 113

Storytelling Writer Management Engineering 113

Contently

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

Engagement 52

Engagement Content Marketing Marketing Healthcare 52

Smart Blogger

AUGUST 12, 2024

For example, if you have a passion for creative writing, you probably wouldn’t enjoy working as a technical writer. Talk to experienced bloggers, journalists, ghostwriters , etc. Try your hand at writing jobs for different paths (part-time). Whatever you try, be honest about your inclinations.

Writer 78

Writer Freelance Social Media Copywriting 78

The Creative Penn

OCTOBER 21, 2024

In the intro, new Kindle devices [ Amazon ]; new European markets for Spotify audiobooks [ Spotify ]; customisable audio with Google NotebookLM ; Amazon Ads launches new AI tools for advertisers ; Enhancing Creativity with AI Tools [ ALLi ]; My Lessons Learned from 10 Million Downloads of the show ; and Blood Vintage Kickstarter wrap-up.

Publisher 52

Publisher Publishing Publishing Creativity 52

Jane Friedman

NOVEMBER 29, 2023

Becoming conscious of your nighttime narrator can make you a more confident storyteller and prime you to dream up new material by day, too. In addition to all of the above benefits of keeping a dream journal for writers, an added benefit is that the page is an eternally patient, listening ear. Play with words.

Prose 114

Prose Storytelling Writer Text 114

Dr. Rissy's Writing and Marketing

FEBRUARY 17, 2023

Human beings can also employ Search Engine Optimization practices, adding external links, keywords, and thoughtful, intentional writing. Working with a real writer means you get all the passion, storytelling , and verve for crafting words that an AI lacks. Wait, you didn’t think the last part was important to SEO, did you?

Writer 52

Writer Search Engine Optimization Copywriting Copywriter 52

Smart Blogger

JANUARY 4, 2024

” This LinkedIn summary example snippet immediately sets a tone of playful creativity and good humor. For example: “Eager to explore creative solutions in graphic design? While professionalism is important, adding personal touches and sharing your journey or interests can make your summary more relatable and memorable.

Social Media 71

Social Media Portfolio Projects Keywords 71

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

Promotion 105

Promotion Website Social Media Advertising 105

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 106

Content Marketing Marketing Content Storytelling 106

Content Hacker

JANUARY 11, 2023

A content strategist is a creative professional who builds and manages content strategies for businesses to help them reach their audiences and meet their goals. They use their creativity, technical knowledge, leadership, and organizational ability to pull it all together. Artistic/Creative Skills. What Is a Content Strategist?

Content Creation 103

Content Creation Content Consulting Content Marketing 103

Smart Blogger

NOVEMBER 23, 2023

So, are you ready to infuse your online persona with creativity and charisma? For example, adding a link to your bio is a clear CTA, guiding followers to learn more about you or see your work. Make Your Personal Mark In a sea of social media posts , it’s your personality and creativity that will make you float to the top.

Social Media 72

Social Media Finance Food Keywords 72

Elna Cain

JANUARY 1, 2023

You learn sentence structure, storytelling elements, and more with reading. For example, if you want to offer copywriting , you should know how to write marketing materials like a sales page, landing page, Facebook ad, etc. It filled my creative cup and ultimately made me a better writer. And it should be the same for you.

Freelance 182

Freelance Writer Portfolio Copywriting 182

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Interactive video ads, for example, boost viewing time by 47%. Lifestyle storytelling.

Content Marketing 104

Content Marketing Retail Marketing Storytelling 104

Copywriter Collective

JANUARY 24, 2023

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging. Sounds pretty simple, right?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

JUNE 20, 2023

Coca Cola’s Content 2020 Have you ever felt that warm, fuzzy feeling while watching a Coca Cola ad during Christmas? Through captivating storytelling, Coca Cola placed the viewer smack dab in the middle of an unfolding narrative, leading them down a path of emotional connection. But not Oreo. Breathe, pal. That’s normal!

Marketing 92

Marketing Social Media Digital Marketing Education 92