Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Creativity in structure A significant part of a novels creativity lies in the manipulation of its structure, as we will see in the following examples.

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Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know.

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Script Writing Marketing Persuasion 105

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. CG: Radio used to be an underrated medium for ads. PM: Yes, it used to be seen as a dying medium; creatives just wanted to make TV.

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Neil Patel

AUGUST 20, 2021

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad. 4 Elements of Persuasive Commercials and Ads. Any persuasive commercial ad should have one goal: to get their customers to do something. Storytelling.

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Neil Patel

MAY 10, 2021

One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. Use Visual Storytelling. Brands have used storytelling for decades.

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Food Ads Storytelling Social Media 101

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Creativity comes from asking “what if.” Content marketers own storytelling.

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Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?

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Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? But the story is really about handing you the creative power to transform yourself into a Hollywood director. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit. Best-in-class.

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Sales Copy Storytelling Copywriter Copywriting 182

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

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SEO Content Finance Concept 101

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

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Ads Creative Director Storytelling Advertising 81

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

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Storytelling Script Social Media Entertainment 52

Jane Friedman

JUNE 5, 2024

And as a book coach, part of my job is helping people get through these rough spots in their creative work. In fact, these are usually points where the wise storyteller inside us is trying to tell us something. Because your wise inner storyteller is trying to tell you that you don’t know enough about your story to write it.

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Storytelling Writing Creativity Writer 141

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Backlinko

NOVEMBER 29, 2024

Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. But remember—it’s a tool to support your writing, not replace your creativity. Think of it as a miniature ad that entices users to click. Back it up with examples and case studies.

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Writing Keywords Script SEO 103

Contently

SEPTEMBER 13, 2024

The last thing I want is to design a killer ad and then see the same image used by another company,” Lobo says. Brands can ensure authenticity by conducting thorough research on the cultures, communities, and identities they want to represent, involving individuals from those backgrounds in the creative process to source inclusive images.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Creative fulfilment The formulaic approach isn’t creative. Ask any kid with paper and a box of crayons… being creative is fun! But… I don’t get much pleasure from writing like that. Now I feel empowered.

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Copywriter Copywriting Writing Landing Page 237

The Hoth

JANUARY 30, 2025

This meant link-builders had to get creative to keep backlinks rolling in, so they began using digital PR for building high-quality links. Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Neil Patel

OCTOBER 5, 2021

Another way of adding value to your content is by creating it from your audience’s perspective, not yours. Great Content Marketers Are Creative and Imaginative. In a world where information overload is a threat, creating content that rises above the noise takes creativity. Great Content Marketers Understand Storytelling.

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Content Marketing Marketing Storytelling Content 129

Neil Patel

MARCH 10, 2021

Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. Don’t forget your CTA or ads. There are a couple of different options, but the main feature paid accounts offer is allowing you to leverage Google ads for yourself.

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Storytelling Social Media Content Creator Landing Page 140

Melanie Saxton

OCTOBER 23, 2023

Well, rather than maintaining a Google account and setting up pay-per-click ads, some businesses rely on publishing customized SEO blogging content right from their own websites to feed search engines. Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc.

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CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). DoorDash’s Heartwarming & Circumstances-Sensitive Ad DoorDash launched this ad in the thick of the pandemic when social distance had impacted thousands of livelihoods.

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Social Media Media Marketing Storytelling 126

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 111

Storytelling Content Entertainment Script 111

Jane Friedman

OCTOBER 11, 2023

Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers. I was raising a child so hedged my bets by double majoring in developmental psychology and creative writing. It also features first-page critiques. Want to be considered? Expires Dec. Expires Dec.

Writing 141

Writing Storytelling Creativity Writer 141

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Embrace curiosity, open-mindedness, and a willingness to explore new ideas.

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Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

Storytelling 60

Storytelling Concept Creativity Writer 60

Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Audience Concept Social Media 52

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! Use Storytelling to be Personal. But what is a byline? A Simple Byline Formula. Incentive/Link].

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Portfolio IT Freelance Storytelling 155

Content Marketing Institute

JANUARY 31, 2018

More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Neil Patel

AUGUST 4, 2021

Educational videos are all about adding value to your audience. Instead of stressing out over every minor detail, just dive into the creative process. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller. Overall, balance storytelling and metrics.

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Marketing Social Media Brand Awareness Education 145

Jane Friedman

FEBRUARY 13, 2024

The word creative , however, as in the phrase creative writing , demands, at the very least, an imaginative interpretation of the rules. Creative writing is about possibilities, not about restrictions and limitations. In 1962, in a letter to a young writer, John Steinbeck added six tips for writing well.

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Writing Storytelling Writer Creativity 144

Neil Patel

OCTOBER 7, 2020

Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. Although 3D photos can be a powerful tool for organic content , they’re currently not available to use in Facebook ads. Can You Advertise With 3D Photos on Facebook?

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Neil Patel

SEPTEMBER 10, 2020

low return on ad spend, high acquisition costs, high churn rates) Where are my most/least profitable customers coming from? New agencies are added every day. Creativity is the priority; their agency uses a mix of organic and paid distribution to promote client content. What specifically do I need to stay in business? 75K per mo.,

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Agency Content Marketing Marketing Content 145

Neil Patel

OCTOBER 14, 2020

Bigger e-commerce brands often use KPIs like ad recall, message association, and purchase intent, among others. Google’s research has found advertisers who use YouTube video ads and Google search ads report 3% higher conversion rates and a 4% lower search cost/acquisition. Translate Your Promoted Video Goals Into KPIs.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

The Hoth

JANUARY 7, 2025

Thats why they use creative tactics like distributing press releases to generate buzz amongst online journalists. While your primary goal may be to increase exposure for your brand, the tactic has the added bonus of attracting backlinks. Content creation. An example would be newsjacking.

SEO 59

SEO IT Social Media Brand Awareness 59