The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. Same with Facebook Ads. That’s just a given.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Freelance Magic

NOVEMBER 6, 2024

The answer is, yes, you definitely can! Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients.

Freelance 130

Freelance Finance Writing Medical 130

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

FEBRUARY 9, 2021

With the start of the internet and social media, marketing to customers became a whole new undertaking. Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? 6 Ways to Use Guerrilla Marketing in Ad Campaigns.

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

BKA Content

NOVEMBER 26, 2024

This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. Paid ads can also help.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

BKA Content

JANUARY 6, 2025

Google Analytics vs. Google Tag Manager How do you make decisions about your companys digital marketing strategy? Businesses that track performance metrics for marketing are 500% more likely to see a return on investment. Cookies are connected to clicks and paid search ads. What Is Google Tag Manager?

Management 59

Management Script Digital Marketing Social Media 59

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Copywriter Collective

MAY 19, 2023

Today, you’ve got to go digital with your marketing. Sure, doctors can definitely provide referrals, but it’s also important to reach out to people who need radiology services and may not know where to go. Find out more about digital marketing strategies for medical imaging and radiology centers.

Medical 64

Medical Digital Marketing Marketing Search Engine Optimization 64

Neil Patel

APRIL 26, 2021

We’re all accustomed to ads following us around the internet. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. Ads are a fundamental part of how the internet works, so the quest to find a new way to provide users with personalized ads began and Unified ID 2.0

Ads 75

Ads Government Advertising Digital Marketing 75

Neil Patel

SEPTEMBER 6, 2021

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. Done for You” SEO and Digital Marketing.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Neil Patel

FEBRUARY 19, 2021

Since we’ve got a lot of ground to cover, let’s dive in with our first category and get you solving your digital marketing struggles, one platform at a time. Experiment With Facebook Ads. One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134

IT Marketing Digital Marketing Keywords 134

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. We know the feeling.

Marketing 128

Marketing Digital Marketing Search Engine Optimization Healthcare 128

The Hoth

JANUARY 7, 2025

For instance, imagine that you sell digital marketing services, and youre doing digital PR for your brand. Through outreach, youre able to secure a backlink from Marketing Dive , a major news source in the digital marketing world. Q: Can small businesses use digital PR? A: Of course!

SEO 59

SEO IT Social Media Brand Awareness 59

Moz

MAY 2, 2019

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. One of the things we try to do is help them run better Ads campaigns. Video Transcription.

Ads 68

Ads Ad Copy Keywords Agency 68

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. At some point in every digital marketing strategy, you reach a search engine optimization plateau.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. Is it still the king?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

APRIL 23, 2021

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. Plus, unlike ads on platforms like Facebook and Instagram, Posts let you reach more buyers for free. Where are their ads appearing?

Promotion 130

Promotion Post Social Media Digital Marketing 130

Neil Patel

NOVEMBER 24, 2020

Improve Your Digital Marketing Strategy. In more “normal” times, you might not put a lot of thought into your marketing. You need a proper digital marketing strategy. Google Ads can be super effective for smaller firms, especially web-based businesses targeting online traffic and/or conversions.

Promotion 145

Promotion Text Communication Persuasion 145

Neil Patel

MAY 6, 2021

The problem with book definitions is that they rarely help with understanding what a term like this means. You can read textbook definition after textbook definition and never truly understand the core meaning. The Real Definition of a Unique Selling Proposition. The answer is number two. Please share in the comments.

Copywriter 142

Copywriter Copywriting Search Engine Optimization Collaboration 142

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

Freelance Magic

NOVEMBER 25, 2022

The answer is, yes, you definitely can! Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Sports and eSports.

Freelance 162

Freelance Finance Writing Medical 162

Neil Patel

FEBRUARY 18, 2021

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. This definitely is one of my favorite tools because it specializes in competitor data. SpyFu – A Tool for Keyword and Ad Monitoring. month to $399.95/month.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. One of the things we try to do is help them run better Ads campaigns. Video Transcription.

Ads 64

Ads Ad Copy Keywords Agency 64

Elna Cain

OCTOBER 13, 2022

One common term that you should definitely know about is a byline. When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! But what is a byline? Incentive/Link].

Portfolio 155

Portfolio IT Freelance Storytelling 155

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

The Hoth

SEPTEMBER 26, 2024

Does your digital marketing agency offer link-building services? of digital marketers report that link-building is the hardest aspect of SEO, and it’s not just due to time-consuming email outreach, either. As a result, not every digital marketing agency will have the capacity to offer link-building.

Agency 52

Agency Digital Marketing Content Creation SEO 52

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information?

Utilities 96

Utilities Brand Awareness Landing Page Script 96

Quick Sprout

JULY 12, 2022

WebiMax is a digital marketing agency that specializes in reputation management for small businesses. The final step is content promotion through email lists and blogs, organic feedback, and paid ads. Full-service marketing agency Brand building Brand repair Brand protection. Visit WebiMax. Get a Free Quote.

Management 139

Management Healthcare Medical Hospitality 139

Smart Blogger

JULY 31, 2023

Simply put, marketing automation is like adding a turbo boost to your marketing efforts, helping you achieve more with less. It’s no longer a question of ‘should you invest in marketing automation?’ With all these tools and insights, the world of marketing automation is your oyster.

Marketing 59

Marketing Social Media Digital Marketing Landing Page 59

Neil Patel

MARCH 31, 2021

Those are some pretty compelling statistics that should make you think twice about adding out-of-home advertising to your campaign’s strategy playbook. Out-of-home advertising comes in way ahead of search ads or sponsored posts. Take this opportunity to use contrasting colors to make your ad as visible even from far away.

Advertising 121

Advertising Social Media Construction Brand Awareness 121

Neil Patel

NOVEMBER 6, 2020

Then, marketers use behavioral segmentation to target specific consumers based on the actions they take. The more information an ad network has, the better they can define an ad’s behavioral segmentation to reach the right people at the right time. How to Set Up Ad-Based Retargeting in Google . Ingenious, right?

Marketing 111

Marketing Advertising Ads Promotion 111