Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. Just so we’re on the same page, let’s quickly look at a simple definition of AI. 6 Ways AI Can Help You Write Good PPC Ad Copy.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.

SEO 110

SEO Keywords Website Engineering 110

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Broad keywords. Generic ads. Aggressive negative keyword expansion. The result?

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

Keywords 133

Keywords IT Landing Page Ads 133

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Popular Gen AI Tools Now that weve covered a comprehensive generative AI definition, lets take a closer look at some of the most widely used gen AI tools.

IT 111

IT Medical Architecture Manufacturing 111

Neil Patel

NOVEMBER 25, 2020

It’s similar organic SEO , but with an added geographical component. Collect and prominently display testimonials from local customers on your website for an added local SEO boost. By adding the appropriate Schema markup for local businesses to your website, you’re telling Google you’re a local business and not some big brand.

SEO 145

SEO Engineering Contractor Social Media 145

ContentWriters

JANUARY 30, 2025

Non-authoritative Source Definition Its also important to understand non-authoritative sources when looking for trustworthy sources. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. They often include a thorough bibliography with citations for any claims.

Government 111

Government Medical Banking Editorial 111

Neil Patel

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.

Ads 29

Ads Advertising Education Management 29

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Further reading: Technical SEO: The Definitive Guide 2.

SEO 108

SEO Keywords Website Management 108

BKA Content

NOVEMBER 26, 2024

This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. What Is Local SEO for Small Businesses?

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Neil Patel

JULY 9, 2021

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. One way to get your story added to Google News quickly is to use a co-author who has a high Author Rank. Write keyword-rich headlines that communicate the story topics.

Ads 145

Ads Website Search Engine Optimization Engineering 145

Backlinko

NOVEMBER 29, 2024

You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.

Writing 102

Writing Keywords Script SEO 102

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 105

Keywords SEO Search Engine Optimization Website 105

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Make a Living Writing

SEPTEMBER 4, 2023

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it. A Copywriting Definition for the 21st Century What is copywriting today? It’s both an ad and free, useful information.

Copywriter 104

Copywriter Copywriting Sales Copy Copy 104

Elna Cain

JANUARY 13, 2023

You can definitely use the same prompts and ideas for Jasper AI since Jasper has Jasper Chat. Keyword Suggestions for Topics. I see videos from bloggers, entrepreneurs, and marketers all over Youtube on how to use ChatGPT for keyword topics. This is how I would use ChatGPT for keywords. How I Use An AI Writing Tool.

Freelance 285

Freelance Writer Script Writing 285

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. That means members of your target audience are going to search for keywords like homes for sale in (your city). Homebuyers search for extremely localized keywords tied to a specific city, borough, or neighborhood.

SEO 97

SEO Engineering Keywords Website 97

ContentWriters

NOVEMBER 27, 2024

Then, choose your structural approach (remember the three main types): Simple Listicles: Quick, straightforward collections Definitive Listicles: Comprehensive resources Framework Listicles: Step-by-step guides Then match it with a purpose-driven format that aligns with your marketing goals.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Buffer

SEPTEMBER 5, 2024

Keyword research with Ahrefs Every great blog post starts with a great idea – and then follows that up with thorough keyword research.    A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target.

Blog Post 80

Blog Post IT Post Writing 80

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

JULY 25, 2019

A mobile app downloaded through a Facebook Ad might look different than when it’s downloaded through a Google Display Ad, for example. If you understand that users coming from a Facebook ad campaign regularly navigate to a certain product category, you can push them there automatically.

Engineering 103

Engineering Advertising Ads Brand Awareness 103

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

The Hoth

MARCH 20, 2025

This heightens the chances that Google will start ranking the sites content in top positions for lots of keywords related to the topic due to the established trust. The cherry on top is adding internal links to your content clusters. This boosts the SEO value of your content since youre casting a wider net with your keywords.

Content 59

Content Keywords SEO Text 59

The Creative Penn

AUGUST 25, 2024

I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Join my Community at Patreon.com/thecreativepenn Andrea Wilk (AD Wilk) is the German author of more than 30 books across romance, thriller, and non-fiction. It looks amazing. You do great video. Joanna: Exactly.

Publishing 98

Publishing Publisher Publishing Ads 98

Neil Patel

DECEMBER 21, 2020

The definition of natural language generation is the “process of producing meaningful phrases and sentences in the form of natural language.”. You’ll find a wide range of definitions out there, so let’s go with the one from the MIT Technology Review : Machine Learning algorithms use statistics to find patterns in massive amounts of data.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Smart Blogger

JANUARY 24, 2024

Now that you have a consonance definition, let’s learn how it can make your wr iting r esonate with r eaders. Start by taking one of the examples in this post and adding to it. When you’re ready, share some of your work online — maybe by writing a social media post on Twitter(X), using the day’s keyword. Get some feedback.

Ads 78

Ads Writing Social Media Keywords 78

Neil Patel

JULY 28, 2020

You already know the definition, so I won’t bore you with that again. Your audience will definitely not be people younger than 18, right? But that is a bit too vague because not everyone wants more traffic is a good fit for my ad agency. The difference between a target audience and a persona. 6 actually, to be exact.

Audience 145

Audience Education Keywords Sales 145

Neil Patel

DECEMBER 15, 2021

Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Well, the result could be anything measurable, including: app installs ad views page clicks demo downloads ad clicks social media engagement sales. In other words, there’s an increased risk of “ad fraud.”.

IT 134

IT Marketing Digital Marketing Keywords 134

Neil Patel

DECEMBER 15, 2022

This means that your store needs to be optimized for relevant keywords, so that customers can find what they’re looking for. This means that you need to be able to target long-tail keywords effectively. One study found that adding a sense of urgency increased convection rates by 332%. Optimize Your Product Pages for SEO.

SEO 80

SEO Keywords Text Landing Page 80

The Hoth

JANUARY 7, 2025

Digital PR Focused on generating organic traffic, achieving higher keyword rankings, and securing backlinks, quotes, and brand mentions on relevant websites. Traditional SEO tactics are great for improving keyword rankings, but they arent the best at building brand loyalty and boosting credibility. An example would be newsjacking.

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

MARCH 29, 2021

The Sill also uses a hashtag to let consumers browse user-generated content for added social proof and uses an emoji to break up the copy. I don’t think so, and your Instagram bio definitely is one. While you should definitely learn lessons from the brands above, please don’t copy them completely. Add Keywords.

Copy 143

Copy Keywords Brand Social Media 143

Neil Patel

JANUARY 25, 2021

After query matching occurs, the search engine determines listing rank by aggregating eight definitive score features : Quality of Listing Score: This metric establishes how well a listing converts. Relevancy Score: Exact-match keywords earn high rankings in the Etsy search hierarchy. Select Etsy SEO Keywords Carefully.

SEO 135

SEO Search Engine Optimization Landing Page Keywords 135

Neil Patel

DECEMBER 10, 2021

That included keyword stuffing and creating spammy backlinks on a regular basis. It’s definitely something to watch if you want to maximize ROI from your content marketing, as, sadly, when algorithms change, many brands see massive traffic dips. Never hesitate to link to another brand, especially with a keyword attached to it.

Text 145

Text SEO Keywords Engineering 145

Grammarly

JUNE 20, 2023

The acronym “SEO” stands for search engine optimization, so the general definition of SEO is anything that improves search engine results. SEO writing largely relies on SEO keywords , which are specific words and phrases related to your web pages that people commonly use on search engines. Let’s say you sell used books online.

SEO 105

SEO Writing Search Engine Optimization Content 105

Neil Patel

AUGUST 3, 2021

We are seeing traffic drops from direct traffic, referral traffic and even paid ads for keywords that have little to no seasonality. I can’t definitively say why, but the most logical reasoning for traffic drops is people are out traveling or getting away from their computers because they have been stuck inside for so long.

Agency 145

Agency Keywords Website Ads 145

Neil Patel

JANUARY 22, 2023

1 Make Sure Your Anchor Links are Crawlable Adding pagination and implementing SEO wastes time if Google can’t access your links. You can do this by Adding anchor and closing tags Including href attributes Adding a URL Want an idea of what you’re aiming for? Target relevant keywords in the anchor text for each link.

SEO 144

SEO Engineering Keywords Social Media 144

Neil Patel

NOVEMBER 11, 2020

Look for Popular Keywords on YouTube. One way to develop content ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine. When we type in the keyword, we see the suggestions above. By adding the word tutorial, we are now provided with more concise keywords.

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Keywords Social Media Collaboration Text 145