The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriting Copywriter 98

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Neil Patel

JUNE 21, 2021

How to Target Word-of-Mouth Referred Customers in Paid Ads. There’s organic word-of-mouth marketing, then there are amplified word-of-mouth referrals, where you launch paid online campaigns to maximize your marketing efforts. Below is a step-by-step guide on how to target referred customers with paid ads. Write Your Ad.

Promotion 136

Promotion Ads Social Media Advertising 136

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Utilities 134

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Bramework

MARCH 9, 2023

We’ve put together some helpful tips, steps, and ideas to create a business email address for your digital marketing agency. We compiled all of the reasons why it’s important to the success of your digital marketing agency. An ad-free business Zoho Mail account comes with 5GB of online message storage.

Digital Marketing 98

Digital Marketing Agency Marketing Brand Awareness 98

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Elna Cain

FEBRUARY 1, 2024

From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. Adding a contributor guest post to LinkedIn 8. I added a link as most of my content is on other websites. LinkedIn is this place. I call it Facebook for business. So, how can you attract them?

Freelance 239

Freelance Writer Copywriting Copywriter 239

Elna Cain

DECEMBER 11, 2023

I talk about my successes, my digital marketing niche, and about freelancing on the platform. Over the years, LinkedIn has become a bit over-saturated with “bro-marketers,” but I only follow important thought leaders in my industry. In November, I decided to post more consistently on LinkedIn.

Writing 225

Writing Freelance Content Digital Marketing 225

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

Website 224

Website Retail Portfolio Writing 224

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. With vidIQ, discover trending videos, summarize them, and provide reports or insights to companies or individuals for their market research or content creation. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. From here, adding a finished post to my queue for publishing is super easy. It's all about building a smart toolkit that punches above its weight.

Digital Marketing 74

Digital Marketing Marketing Social Media Search Engine Optimization 74

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands. 10/word to $.50/word

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

DECEMBER 3, 2020

Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads? Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Direct Mail Works Great with a Digital Marketing Strategy. Well, it does.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Say you run two variations of an ad.

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

Elna Cain

APRIL 1, 2024

For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” A while back, a marketing manager contacted me on LinkedIn and asked about my ad skills.

Freelance 205

Freelance Writer Finance Copywriting 205

Neil Patel

FEBRUARY 16, 2021

Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent. Why bother spending money creating content or ads for a keyword that no one looks up, right?

Digital Marketing 144

Digital Marketing Long Form Content Keywords SEO 144

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134

IT Marketing Digital Marketing Keywords 134

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Elna Cain

MARCH 3, 2023

Using AI Will Remove Writer’s Block Another added plus or opportunity AI writing has given me is that I no longer suffer from writer’s block ! link] But, these tools still don’t do fantastic for my writing niche of digital marketing and my writing audience of B2B marketers. Can you believe that?

Freelance 188

Freelance Writing Copywriting Copywriter 188

Neil Patel

AUGUST 23, 2021

For this example, I used the term “digital marketing” as the NeilPatel.com site isn’t just about SEO I cover all aspects of online marketing. In this case, these are all the words and phrases related to digital marketing. That is what someone pays per click if they advertised on Google Ads.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Neil Patel

OCTOBER 1, 2021

In this guide, I’ll explain what transcription services are and what they can do for digital marketers. However, transcription can offer great benefits to digital marketers, too. There are plenty of benefits transcription services can provide to digital marketers, and repurposing of content is just one.

Content 135

Content Digital Marketing Social Media Digital Media 135

Neil Patel

MAY 31, 2021

And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital.

Marketing 145

Marketing Agency Social Media Digital Marketing 145

Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). This is your learning playground, and you must scour the web to find information to help you with your client pieces, marketing, and onboarding processes.

Freelance 209

Freelance Writer Landing Page Consulting 209

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

FEBRUARY 12, 2021

Did you know that the average American sees over 5,000 ads per day ? Comparative marketing yields positive results for many businesses. For one thing, over 51% of consumers report disliking uninformative ads. It’s a good thing comparative ads are informative by nature, then. For example, say you’re FreshBooks.

Advertising 144

Advertising Ads Brand Consulting 144

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. Email is Trendy Again.

Social Media 144

Social Media Architecture Collaboration Digital Marketing 144

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. Email Marketing. Think about the possibilities!

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145