Elna Cain

MARCH 8, 2025

My niche, digital marketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. This is what I did.

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Writer Portfolio Post Freelance 130

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JUNE 21, 2021

Promote Engagement Through User-Generated Content. Gain attention and engagement with user-generated content. How to Target Word-of-Mouth Referred Customers in Paid Ads. Below is a step-by-step guide on how to target referred customers with paid ads. Choose an Ad Platform. Write Your Ad. Next, write your ad.

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Ads Promotion Social Media Advertising 136

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

MARCH 9, 2021

Creative advertising gives you more bang for your buck, and Snapchat is a perfect channel to showcase this; but how much do Snapchat ads cost? Before we dig into the numbers, let’s cover what impacts Snapchat ad costs. 5 Factors That Affect Snapchat Ads Cost. You can constantly tweak your approach to improve your ROI.

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Ads Advertising Social Media Landing Page 131

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

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Ads Advertising Text Promotion 134

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

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Ads Management Landing Page Ad Copy 144

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Or, you can write for agencies or blogs that provide tips on marketing.

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Freelance Finance Writing Medical 130

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. AI writing partners can help marketers efficiently complete copywriting tasks.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

AUGUST 21, 2024

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Whether you want to learn SEO as a beginner.

SEO 95

SEO Concept Agency Digital Marketing 95

Neil Patel

MAY 7, 2021

Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing Different From Marketing in Other Fields? Where you run the ad might change too.

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Ads Marketing Recruitment Social Media 128

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?

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Copywriter Copywriting Persuasion Script 130

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

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Ads Ad Copy Advertising Social Media 126

Neil Patel

FEBRUARY 9, 2021

With the start of the internet and social media, marketing to customers became a whole new undertaking. Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? 6 Ways to Use Guerrilla Marketing in Ad Campaigns.

Ads 132

Ads Marketing Advertising Social Media 132

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Detail the transformational changes youve spearheaded and their long-term impact on the companys growth, culture, or market position.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Neil Patel

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. But marketers forget is that 63% won’t buy from brands that provide irrelevant information. This may be one of the reasons why YouTube’s ad revenue is almost matching Netflix’s.

Digital Marketing 98

Digital Marketing Marketing Keywords Insurance 98

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Buffer

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

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Social Media Media Post Engagement 99

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

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Blog Blogging Medical Finance 103

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Start by following your ideal clients on LinkedIn or engaging with their content on X. Who hires freelance writers? A lot of people. Let me know if you’d like to chat!

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Freelance Writer Portfolio Projects 130

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Elna Cain

FEBRUARY 1, 2024

From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. Marketers like that aren’t going to hire freelance writers, so it’s not worth it to flood your LinkedIn feed with that rhetoric. Adding a contributor guest post to LinkedIn 8.

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Freelance Writer Copywriter Copywriting 240

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their social media presence. These can be used in your online store, blog, or social media ads.

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Utilities Transportation Medical Content Creation 246

Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

Ads 116

Ads Recruitment Government Advertising 116

Contently

SEPTEMBER 10, 2024

With enough forethought and intention, you can easily put together a content marketing calendar that makes space for timeliness without adding more onto your already-full plate. Track metrics like engagement rates, website traffic, and conversions to assess how well your timely content is performing.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

BKA Content

NOVEMBER 26, 2024

Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. Such engagement includes clicks, appointments, and time on your pages.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Because it was scannable, engaging, and proved its worth every step of the way. Algorithms are dialed in; ads feel like theyre reading your mind. is evolving faster than ever. and converted at 8.8%. Tailored solutions win.

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Copywriter Copywriting Copy Sales 130

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. One of its standout features is intranet analytics, which lets you measure the performance and engagement of internal websites. First, use the Media Analytics feature to review audio and video engagement data.

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Script Landing Page Keywords Website 100

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93