Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JANUARY 18, 2021

By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner.

Ads 133

Ads Digital Marketing Consulting Management 133

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Ads 143

Ads Advertising Sales Landing Page 143

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

NOVEMBER 19, 2020

IA can also help support your customer service reps when they need more information to help customers. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Promotion 134

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Informational Keywords Informational keywords are queries people search for when their goal is to learn or understand something. Then, filter the results to see informational keywords based on search intent.

Keywords 106

Keywords Sales SEO Digital Marketing 106

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

Ads 126

Ads Ad Copy Advertising Social Media 126

Backlinko

AUGUST 21, 2024

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Whether you want to learn SEO as a beginner.

SEO 93

SEO Concept Agency Digital Marketing 93

Grammarly

DECEMBER 9, 2024

The first step in using AI to craft impactful rsum bullets is to gather relevant information from job descriptions and create a comprehensive list of skills and qualifications to reference as you craft your bullet points. Now its time to create a comprehensive list of your professional experiences, which will inform your rsum bullet points.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Elna Cain

FEBRUARY 1, 2024

Fill in your information, where you worked, and there you go – freelance jobs would come to me. From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. Instead, optimize your LinkedIn banner with important information about you and your service.

Freelance 240

Freelance Writer Copywriter Copywriting 240

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2.

Blogging 101

Blogging Blog Medical Finance 101

Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process.

Utilities 246

Utilities Transportation Medical Content Creation 246

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. To incorporate UGC into your marketing communication, start by encouraging customers to share their experiences with your brand. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

SEPTEMBER 10, 2024

With enough forethought and intention, you can easily put together a content marketing calendar that makes space for timeliness without adding more onto your already-full plate. You want to be there for your audience whenever you can anticipate a larger demand for information.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Elna Cain

DECEMBER 11, 2023

I talk about my successes, my digital marketing niche, and about freelancing on the platform. Over the years, LinkedIn has become a bit over-saturated with “bro-marketers,” but I only follow important thought leaders in my industry. In November, I decided to post more consistently on LinkedIn.

Writing 226

Writing Freelance Content Digital Marketing 226

BKA Content

NOVEMBER 26, 2024

Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. This information lets you emulate and improve on what’s worked for others.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Think of it as people finding your content naturally when they search for information, products, or services. million if they paid for it through Google Ads. The key word here is “unpaid.”

IT 102

IT Keywords Brand Awareness SEO 102

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Advertising 144

Elna Cain

FEBRUARY 25, 2023

And this translates into credibility, which is how you can get your writing ahead, as the information you provide to your clients is built on trust. Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). When this happens – $$$.

Freelance 211

Freelance Writer Landing Page Consulting 211

The Hoth

MARCH 11, 2025

However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching. As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Neil Patel

MARCH 19, 2021

Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Grammarly

NOVEMBER 21, 2024

On top of that, the first paragraph also provides expected information such as your name, current job title, and experience. Cover letters don’t have to be creative, but if they are, it’s an added bonus. Simply plug in your information to the corresponding part. 7 Use the correct format. Thank you for considering my application.

Electronics 105

Electronics Sales Management Communication 105

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Obviously the winner, right?

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

BKA Content

JANUARY 6, 2025

Google Analytics vs. Google Tag Manager How do you make decisions about your companys digital marketing strategy? Businesses that track performance metrics for marketing are 500% more likely to see a return on investment. Cookies are connected to clicks and paid search ads. What Is Google Tag Manager?

Management 59

Management Script Digital Marketing Social Media 59