Kristi Hines

JUNE 27, 2021

The following certifications are from BrainStation, the global leader in digital skills training. Digital Marketing Certification – Accelerate your digital marketing career with cutting-edge skills in marketing strategy, SEO, SEM, social media, and email marketing. Digital Marketing Institute.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Ads 143

Ads Advertising Sales Management 143

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriting Copywriter 98

Neil Patel

NOVEMBER 19, 2020

IA can also help support your customer service reps when they need more information to help customers. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Utilities 134

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

Ads 126

Ads Ad Copy Advertising Social Media 126

Elna Cain

FEBRUARY 1, 2024

Fill in your information, where you worked, and there you go – freelance jobs would come to me. From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. Instead, optimize your LinkedIn banner with important information about you and your service.

Freelance 239

Freelance Writer Copywriting Copywriter 239

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 237

Content Writer Writer Content Writing 237

Elna Cain

DECEMBER 11, 2023

I talk about my successes, my digital marketing niche, and about freelancing on the platform. Over the years, LinkedIn has become a bit over-saturated with “bro-marketers,” but I only follow important thought leaders in my industry. In November, I decided to post more consistently on LinkedIn.

Writing 225

Writing Freelance Content Digital Marketing 225

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Portfolio 144

Elna Cain

FEBRUARY 25, 2023

And this translates into credibility, which is how you can get your writing ahead, as the information you provide to your clients is built on trust. Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). When this happens – $$$.

Freelance 209

Freelance Writer Landing Page Consulting 209

Neil Patel

MARCH 19, 2021

Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Buffer

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. From here, adding a finished post to my queue for publishing is super easy. It's all about building a smart toolkit that punches above its weight.

Digital Marketing 75

Digital Marketing Marketing Social Media Search Engine Optimization 75

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. Should you spend money to have the top-ranking Google ad in your city?

Digital Marketing 52

Digital Marketing Contractor Marketing Agency 52

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Obviously the winner, right?

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

Elna Cain

MARCH 3, 2023

Any information you receive will be a few years old, and these tools may be unable to check Google (although this is changing). Using AI Will Remove Writer’s Block Another added plus or opportunity AI writing has given me is that I no longer suffer from writer’s block ! Be mindful of plagiarism. Can you believe that?

Freelance 188

Freelance Writing Copywriting Copywriter 188

Neil Patel

FEBRUARY 16, 2021

Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent. Why bother spending money creating content or ads for a keyword that no one looks up, right?

Digital Marketing 144

Digital Marketing Long Form Content Keywords SEO 144

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134

IT Marketing Digital Marketing Keywords 134

Neil Patel

NOVEMBER 12, 2020

Meta tags are a type of HTML tag that provides search engines with information about a website page. Title and description tags are the two most-used tags for SEO purposes, but SEO isn’t the only part of digital marketing. I built my website for people as well, so it looks like this: This polish is what marketing is all about.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Neil Patel

FEBRUARY 12, 2021

Did you know that the average American sees over 5,000 ads per day ? Clear, verifiable comparisons help customers make more informed buying choices. Comparative marketing yields positive results for many businesses. For one thing, over 51% of consumers report disliking uninformative ads.

Advertising 144

Advertising Ads Brand Consulting 144

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. They unlock connections to your target market—people who are looking for what you’re trying to sell. Because they can provide a lot of information if you know how to look for it. How do you use the information you found? Using Facebook Top Hashtags for Paid Ads.

Social Media 145

Social Media Keywords Media Ads 145

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Neil Patel

AUGUST 10, 2021

Your clients are probably looking for information before they look for a lawyer. They need someone with established credibility and expertise to share information with them. Search engine optimization, or SEO , is the process of helping Google and other search engines find your content when people are looking for information.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140