Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

JUNE 21, 2021

Just keep in mind that a few bad reviews won’t tank your business , just respond politely, and you’ll still reap the benefits of word-of-mouth marketing. How to Target Word-of-Mouth Referred Customers in Paid Ads. Below is a step-by-step guide on how to target referred customers with paid ads. Choose an Ad Platform.

Ads 136

Ads Promotion Social Media Advertising 136

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Ads 143

Ads Advertising Sales Management 143

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Or, you can write for agencies or blogs that provide tips on marketing.

Freelance 130

Freelance Finance Writing Medical 130

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. The most successful blogs hit this trifecta.

Blogging 103

Blogging Blog Medical Finance 103

Backlinko

AUGUST 21, 2024

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Whether you want to learn SEO as a beginner.

SEO 95

SEO Concept Agency Digital Marketing 95

The Hoth

JANUARY 7, 2025

Digital PR began to form once the internet rose to prominence, and its been a staple marketing tactic ever since. Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses social media influencers, podcasts, bloggers, and news websites. What is Digital PR? Why is that?

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134

IT Marketing Digital Marketing Keywords 134

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. This defines human interaction from a digital perspective. These special projects matter by giving a compelling voice to your marketing and sales efforts.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. Just by adding some of these words to your seed keywords. global monthly search volume) Compare car insurance (205K global monthly search volume) Cheapest email marketing software (1.1K In this post, you’ll learn the 10 most important types of keywords to improve your SEO.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Choose postings from different companies to get a more comprehensive view of industry expectations.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. For example, a sustainable skincare brand might want to emphasize its eco-conscious value proposition.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. For most marketers, their homepage receives the most visits.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! One common term that you should definitely know about is a byline. But what is a byline? What is a Byline?

Portfolio 155

Portfolio IT Freelance Storytelling 155

Elna Cain

DECEMBER 11, 2023

It’s a necessity nowadays for freelance writers to market on LinkedIn. And it continues to be a strong marketing method today. I talk about my successes, my digital marketing niche, and about freelancing on the platform. These could be digital marketing companies, AI tools, email marketing platforms, and more.

Writing 226

Writing Freelance Content Digital Marketing 226

Elna Cain

OCTOBER 6, 2022

It’s fun for me to practice my digital marketing niche. Parts of digital marketing include: content marketing. For some months or years, I write for one or two clients on an ad hoc basis. It sort of started as a mini-series: Where I’m Writing and How I’m Doing It. But why do I start blogs?

IT 130

IT Writing Freelance Copywriter 130

Elna Cain

FEBRUARY 1, 2024

With the demand for freelance work, you need a place to market your skills and experience as a freelance writer. From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. And that’s exactly what I did. But, Why LinkedIn? LinkedIn is this place.

Freelance 240

Freelance Writer Copywriter Copywriting 240

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

Website 226

Website Retail Portfolio Writing 226

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Nature is healing. Let’s go. Its ROI-ready copywriting for $20 a month. right here.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. When it comes to your own seasonal content, anticipating industry-specific seasonalities means you’re also not reinventing anything with your own marketing content calendar.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. With vidIQ, discover trending videos, summarize them, and provide reports or insights to companies or individuals for their market research or content creation. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

The Hoth

MARCH 11, 2025

However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching. As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. traffic, leads, and sales).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

BKA Content

NOVEMBER 26, 2024

Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. What is local SEO, and how can you get started with it?

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Freelance Magic

DECEMBER 1, 2024

Whether it’s Googling the basics of blockchain or interviewing an expert about digital marketing trends, being good at digging for information will make your writing sharper and more trustworthy. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Ready to become a freelance writer? The good news?

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Freelance Writer Portfolio Projects 130