Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2.

Blogging 103

Blogging Blog Medical Finance 103

Neil Patel

SEPTEMBER 24, 2020

Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place. The 5 Top Facebook Ad Companies in the World. Everything.

Ads 99

Ads Agency Advertising Social Media 99

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands. 10/word to $.50/word

Content Writer 239

Content Writer Writer Content Writing 239

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

SEPTEMBER 18, 2023

Have you ever wondered what a digital marketing agency does? Maybe you’ve been struggling to grow certain aspects of your digital marketing, and considered reaching out to an agency. If you’re looking to enhance your online presence and boost the success of your digital marketing campaigns, this post is for you.

Digital Marketing 61

Digital Marketing Agency Marketing Social Media 61

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. The good news is there are marketing AI tools, like Bant.io, that can help.

Marketing 139

Marketing Lead Generation Retail Utilities 139

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts. This guide will explore a range of proven digital marketing techniques that can help you generate winning leads as a freelancer.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

OCTOBER 29, 2020

Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. How Are Local Service Ads Related to Google Guaranteed?

IT 137

IT Insurance Professional Services Ads 137

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Trends don’t stick around for a decade or a year.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. Marketers can also use smart contracts for added trust, transparency, and security.

Medical 122

Medical Marketing Hospitality Digital Marketing 122

Neil Patel

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Quick Sprout

AUGUST 8, 2022

In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking. PostcardMania targets the people who receive your promotions in the mail across digital advertising channels. Cactus Mailing — Best for Coordinated Google Ad Campaigns.

Lead Generation 143

Lead Generation Consulting Brand Awareness Retail 143

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriter 143

Copywriter Copywriting Writing Script 143

Elna Cain

OCTOBER 6, 2022

It’s fun for me to practice my digital marketing niche. Parts of digital marketing include: content marketing. Lead generation tactics. For some months or years, I write for one or two clients on an ad hoc basis. But why do I start blogs? Using social media to promote content.

IT 130

IT Writing Freelance Copywriter 130

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. First impressions count: In the digital age, your website is your first impression to potential clients. 6 Marketing Tips for CPAs. Marketing for CPAs Frequently Asked Questions.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JUNE 22, 2021

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Why Should You Use Facebook Marketing? Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

Quick Sprout

AUGUST 24, 2022

OptinMonster — Best For Landing Page Lead Generation. Starts at $9 per month Best for lead generation Automated landing page campaigns 14 day money back guarantee. This software is not really a full-service or all-inclusive marketing automation solution. But it lacks in other areas of marketing automation.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

MAY 16, 2021

Prepare a lead magnet like a free eBook or an email course that interests your visitors. You can also offer a swipe file like Digital Marketer. It generated 28,507 subscribers in 45 days. A controversial, but extremely effective tool that deserves special mention is the popup or banner ad. Invest in Facebook Ads.

Social Media 145

Social Media Search Engine Optimization Engineering Ads 145

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. What are those?

SEO 98

SEO Healthcare Agency Lead Generation 98

Susan Greene

JULY 20, 2017

Instead, use your sales letter to generate qualified leads that you can then pursue further. To create these three items you don’t need to hire an expensive digital marketing firm or ad agency. Copywriter for Hire. You can choose to work with freelancers. The 3 Step Process to Hire a Freelancer.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

The Hoth

JANUARY 24, 2023

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. That’s why it’s best to hire more marketing positions as soon as you have the option.

Agency 96

Agency Recruitment Marketing Lead Generation 96

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. If you hate cold calling and are looking for alternative ways to generate leads, then you’ll love content marketing.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. For every dollar I spend, I typically am able to get a 17-20x return on my ad spend.

Sales 111

Sales Landing Page Lead Generation Text 111

Agency Content Writer

JULY 25, 2022

I will be the first to admit that for years my website was a sample of my writing and not a lead generator. As the world moved to digital EVERYTHING, it became clear that my website could fuel my business. Another way to get found online is by adding a geographic reference on the website, typically in the footer, and in content.

Website 130

Website SEO Agency Content 130

Neil Patel

OCTOBER 1, 2020

A map to your location: Google Maps hold immense power for marketers. Boost that power by adding a Google Map to your Contact Us page. Form completion rates and added fields are inversely related. A blue button for anxious customers leads right to a 20-minute consult appointment. Customers need plenty of calls to action.

Hospitality 145

Hospitality Text Consulting Communication 145

Content Hacker

JULY 6, 2023

As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Guess what?

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library. Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. All you need is an idea of what you’re looking for and a Google account.

Food 142

Food Content Management System Content Keywords 142

BKA Content

JANUARY 22, 2024

While pay-per-click search engine marketing campaigns that place advertisements near the top of search results can immediately increase visibility, PPC campaigns require ongoing ad spending. Ignite Visibility One of the top-rated digital marketing agencies stands out for getting results with organic SEO. Learn More 4.

SEO 97

SEO Agency Search Engine Optimization Digital Marketing 97

Neil Patel

SEPTEMBER 3, 2021

To help you decide which MarTech offerings you want to add to your stack, we broke down the six biggest trends that are likely to impact both the MarTech world and the marketing world well beyond this year. If you’re tempted to bypass adding an intuitive analytics tool to your MarTech stack, don’t. Increased Spending on Analytics.

Content Management System 131

Content Management System Digital Marketing Content Management Management 131

The Hoth

DECEMBER 7, 2022

Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. . Sure, it’d be great to roll out an innovative new digital marketing campaign using interactive technology, but if you can’t afford it, there’s no way it’s going to happen. .

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Neil Patel

SEPTEMBER 25, 2020

For example, you may wish to increase your Instagram ad clickthrough rate by X%. But, as mentioned above, if you’re lost, a social media marketing consultant can help you set goals and create a sales funnel from scratch. Or perhaps you want your social media strategy to align with your wider digital marketing strategy.

Social Media 141

Social Media Consulting Media Marketing 141

Content Marketing Institute

JANUARY 30, 2019

This roundup features three innovative tools to create a new content marketing routine to better adapt to an ever-changing digital marketing world. Use ContentCal to diversify content you market. Creating and marketing diverse content is a necessity. Content marketing offers great lead-generation opportunities.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

BKA Content

MAY 29, 2024

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Developing targeted content that can be repurposed into lead nurturing emails.

Search Engine Optimization 97

Search Engine Optimization Engineering Keywords Lead Generation 97