BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriting Copywriter 98

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. Can YouTube ads be tough to grasp?

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

APRIL 23, 2021

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. Posts allow brands to create and promote product-related content, directly linking to specific product listings. those buyers.

Promotion 130

Promotion Post Social Media Digital Marketing 130

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

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Ads Advertising Text Utilities 134

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

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Ads Ad Copy Advertising Social Media 127

Neil Patel

FEBRUARY 9, 2021

Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? Guerrilla marketing is a marketing strategy in which a brand or company uses the element of surprise to promote a new product. 3 Pros of Guerrilla Marketing.

Ads 132

Ads Marketing Advertising Social Media 132

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Ads 143

Ads Advertising Sales Management 143

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Look at the hard data.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

MAY 7, 2021

Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing Different From Marketing in Other Fields? Where you run the ad might change too.

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Ads Marketing Recruitment Social Media 128

Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. Your ads receive a high volume of negative feedback.

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Ads Recruitment Government Advertising 116

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

MAY 11, 2021

Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy. Why Should You Create Real Estate Video Ads? Are they worth the effort, though, when you could create social media ads or optimize your listings? 10 Tips for Successful Real Estate Video Ads.

Ads 120

Ads Social Media Agency Consulting 120

Neil Patel

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. But marketers forget is that 63% won’t buy from brands that provide irrelevant information. This may be one of the reasons why YouTube’s ad revenue is almost matching Netflix’s.

Digital Marketing 98

Digital Marketing Marketing Keywords Insurance 98

Smart Blogger

JUNE 13, 2023

In this digital age, it’s not just about having an online presence, it’s about making it count. And that’s precisely where digital marketing campaigns enter the picture. These campaigns are the secret sauce, the game changer, and the catalyst propelling your business into a digital powerhouse.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Video Marketing Use CapCut to create tailored video content for clients. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

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Utilities Transportation Medical Content Creation 246

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

Smart Blogger

JUNE 1, 2023

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

Digital Marketing 73

Digital Marketing Marketing Social Media Search Engine Optimization 73

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

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Website Retail Portfolio Writing 224

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Smart Blogger

JUNE 16, 2023

Have you ever wondered, “What is a digital marketer?” As we sail further into the digital age, this profession has become pivotal. Whether you’re starting a new career path, or simply looking to understand the digital marketing world better, this guide is your compass. Let’s dive right in.

Digital Marketing 69

Digital Marketing Marketing Search Engine Optimization Social Media 69

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Luxury Brand Marketing Strategies. Me neither. Not any more.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

FEBRUARY 18, 2021

You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Remember that ads should only be a portion of what you’re sharing each day. Make sure you always follow Twitter advertising policy when creating ads.

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Advertising Ads Promotion Creativity 138

Shorthand Content Marketing

OCTOBER 15, 2024

For most HVAC businesses, the idea of doing HVAC digital marketing to attract customers is daunting and confusing. There are so many HVAC digital marketing options and the threat of losing a lot of money that brings in no new customers. Should you spend money to have the top-ranking Google ad in your city?

Digital Marketing 52

Digital Marketing Contractor Marketing Agency 52

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. Email is Trendy Again.

Social Media 144

Social Media Architecture Collaboration Digital Marketing 144

Neil Patel

MARCH 10, 2021

Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. 5 Ways to Use Music in Marketing Paid Ads.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Say you run two variations of an ad.

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

Neil Patel

NOVEMBER 1, 2021

Influencers are popular individuals on social media and other content-sharing platforms who leverage their substantially large followings to promote certain brands and lifestyles. Influencers promote products and lifestyles through photos, videos, blogs, reels, and other forms of “viral” media.

Content Creator 139

Content Creator Content Storytelling Social Media 139