Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Social Media Freelance 144

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. It helps us answer questions like: What persuaded them to click our ad?

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Neil Patel

JUNE 11, 2021

You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives?

Social Media 130

Social Media Media Brand Awareness Marketing 130

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

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Social Media Sales Media Retail 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Scaling a business isn’t easy.

Digital Marketing 145

Digital Marketing Agency Marketing Recruitment 145

Neil Patel

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

Ads 144

Ads Digital Marketing Recruitment Keywords 144

Neil Patel

JUNE 21, 2021

Even worse, they go on social media and detail their poor experience for an even wider audience to see. Subscribers to the newsletter click on the blue “click to share” button, and they’re taken to a referral link, an email invitation, and social media buttons for sharing. Choose an Ad Platform. Write Your Ad.

Ads 136

Ads Promotion Social Media Advertising 136

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. 5 YouTube Ad Types.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers.

Communication 105

Communication Marketing Storytelling Social Media 105

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. AI can help you with that.

Ad Copy 145

Ad Copy Copy Ads Writing 145

Melanie Saxton

DECEMBER 27, 2024

I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. Add video scripts, podcasts, and social media, and you are making an impact!

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Contently

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

ContentWriters

FEBRUARY 15, 2023

Two and a half hours— that’s the amount of time the average person spends on social media every day. That may sound like a potentially frightening statistic to parents or even to social media users, who may be looking at their app activity stats as they read this. However, for marketers, it’s music to our ears.

Social Media 105

Social Media Media Brand Awareness Marketing 105

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Choose postings from different companies to get a more comprehensive view of industry expectations.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Below, we break down six strategies to let customer reviews do your marketing for you. Or is there?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Elna Cain

DECEMBER 11, 2023

I talk about my successes, my digital marketing niche, and about freelancing on the platform. Over the years, LinkedIn has become a bit over-saturated with “bro-marketers,” but I only follow important thought leaders in my industry. Currently, I’m taking a writing hooks course for social media.

Writing 226

Writing Freelance Content Digital Marketing 226

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets.

Ads 126

Ads Ad Copy Advertising Social Media 126

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Or, you can write for agencies or blogs that provide tips on marketing.

Freelance 130

Freelance Finance Writing Medical 130

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Neil Patel

MAY 12, 2021

In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. What Does It Mean to Have Ads in Multiple Locations? Why Should You Run Paid Ads in Multiple Locations?

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. Step #2: Design Your LinkedIn Ads.

Ads 126

Ads Sales Social Media Advertising 126

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

BKA Content

NOVEMBER 26, 2024

Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. Paid ads can also help. Pique their interest with intriguing posts.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Leverage the Perfect Chirp plugin to offer a social media content creation service. Use WOXO to generate eye-catching video content for social media campaigns. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Visitors might come from social media, email newsletters, or by typing your URL directly.

IT 104

IT Keywords Brand Awareness SEO 104

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

Ads 104

Ads Advertising Text Social Media 104

Freelance Magic

DECEMBER 1, 2024

Blog posts, articles, newsletters, social media captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. Upskilling The freelance writing world is always evolving, and adding new skills to your toolkit can make you more valuable.

Freelance 130

Freelance Writer Portfolio Projects 130

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Go listen to our agency client Shannon Mckinstrie unpack trends about social media. Algorithms are dialed in; ads feel like theyre reading your mind. is evolving faster than ever. Tailored solutions win.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

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Content Writer Writer Content Writing 239