This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Don’t download anything just yet. Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). Have existing content that isn’t performing well?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that. Why does this work?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Or if I see that the landing page for their latest downloadable could be better, I’ll go with that. Why does this work?
This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Inside the Skillset phase, we added: 2.9c Creative Skill: AIO Writing Step-by-Step (Optimize Artificial Intelligence Content) And inside the Growth phase, we added: 3.2a AI TRAINING: WHY & HOW AI Will Fit In to Help You Produce Content 5x Faster (Theory/Knowledge) 3.2c Inside the Skillset phase, we added: 2.9c
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Which podcast episodes have the most downloads? Blog post to guest post.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal). You can create a channel or group in your company’s messaging system where all new web-based or downloadablecontent is shared.
It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Gating content for lead generation. Not all your content should be freely available.
There were 204 billion apps downloaded in 2019 worldwide. million apps available for download. million apps available for download on the Google Play Store. million apps available for download on the Google Play Store. For reading on a phone screen, long-formcontent is a definite non-starter.
Also contributing to Quartz’s audience-building success: The company continually grows its content team – 150 journalists on five continents. The content is all digital. The content is designed first for tablets and phones. 800,000 downloads since February 2016 app launch. Were people downloading it?
Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Click to download.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. The first page of the search engine results looks like: The second non-ad result is from Colgate.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. In this case, you want them to download your ebook in exchange for an email address.
Overall, content marketing executed correctly results in higher ROI than paid search advertising. Advertisers only pay for these ads when they get clicked, so paid search essentially comes with a built-in ROI tracker, while content marketing proves notoriously tricky to attach directly to revenue.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Whether you’re writing a blog post or an ad, stories sell. Brands have ads; people have feelings and opinions. Well, because it persuades consumers to interact with your company.
Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis. Premium content can also come in the form of one-time digital downloads.
Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. When this ad came out, most cars had loud and obnoxious engines.
Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. Analyze popular videos related to your niche to find topics that resonate with viewers and turn them into winning long-formcontent pieces on your website.
It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of writing short posts, you should be doing extensive research and producing in-depth content. Besides, lots of people will download a guide and never read it.
Which podcast episodes have the most downloads? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. The best part?
So you might want to rejigger your content. Now we talk about long-formcontent typically performing better in search results. Long-formcontent isn't a ranking factor. You're trying to get them to click your CTA to go buy your product or check out your download or whatever it is. Smart CTAs.
Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Your download should start shortly. Or you can download it manually here. Download Now Marketing & Business Blog Examples 1.
And if you’re smart and have a little bit of luck, that passive income can start adding up to a significant amount. passiveincome Click To Tweet Table of Contents 1. Sell some digital products By “digital products”, we mean items that can be downloaded, such as templates, audiobooks, or pdfs. Office presentations?)
Zero focus on long-formcontent. Neither of the top tools focuses on long-form. This matters, a LOT, because long-formcontent is the real authority builder. Why Content at Scale Is the Best AI Tool for Blogging. The content is human-like. It addresses all of my concerns.
Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. From the mistakes to avoid to how to create high-quality content, here’s our beginner’s guide to content marketing. For a kickass DIY resource, download our Content Marketing Playbook.
From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Ultimately, it’s the ability to put a creative, persuasive spin on educational content.
Your download should start shortly. Or you can download it manually here. Step 5: Plan Your Calendar Finally, it’s time to grab your calendar and start adding due dates. In that case, start from the launch date and work backwards to figure out what’s possible to create in the timeline you have.
It includes everything from your logo and website to the graphics on your ad banners. Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words.
The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content.
Content translation : Translates your social posts into different languages. Content repurposing : Turns your long-formcontent into bite-sized social media posts, and repurposes those posts for other social media channels.
To experience the new version of Bing, users will have to download the Microsoft Edge browser – as that’s the only way to access ‘conversational search’ through ChatGPT. Bing also tends to value longer, more in-depth posts than short-formcontent. However, Bing places a lot more emphasis on engaging, long-formcontent.
Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 Generating long-formcontent is also straightforward.
Oldie-But-Goldie: Create An Awesome Blog Post On A Hot Topic Blog posts are one of the most popular types of content used by marketers and business owners to generate interest, promote products and services, and share useful information with readers.
It also just raised $125M , so expect to see even more ads for it everywhere. My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If
Users choose smartphones for online operations, such as purchases, subscriptions, or downloads ( KPCB ). Your content should be mobile, too. What makes mobile users different [according to old-school marketers]: Mobile users have smaller screens to read texts, so they don’t want to read long-formcontent.
This week I’m sharing a list of content filler types you can use for your blog. If you’re struggling to create thoughtful, original long-formcontent, these will help fill some of the gaps. Here’s how to create killer filler content and add value to both your blog and your readers. I just checked our stats.
Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality longformcontent. Include a call to action at the end to download my free vegan cookbook. Even if you’re not a natural writer, there are lots of ways you can speed up your writing process.
What has changed, and I'm seeing this direct to my Shopify store, though I use Meta ads, but there is TikTok shop, people are buying directly from one single social video, or social mention, or whatever. So basically, you're committing to writing long-formcontent every week. That really has changed. Joanna: Yes.
What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew. I use the podcast as an opportunity to test someone to see whether or not they really know their stuff and how well the audience reacts to their content.
Some, it’s they don’t have an iPhone and they don’t know how to listen to the audio or they don’t want to download an app to listen to it or they don’t want to do that and for some people, it’s just a preference. My last holidays, I read a book that took me several days to read, that really longformcontent people are used to.
With this particular blog, I started to put some AdSense ads on my blog and some Amazon affiliate links to earn those 4% commissions on those $10 books. Maybe by adding in an example, maybe by telling a story or using an analogy, maybe by adding an opinion. That’s a big piece of content but it grows authority.
What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew. I use the podcast as an opportunity to test someone to see whether or not they really know their stuff and how well the audience reacts to their content.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content